Creating a Content Strategy for your Personal Brand

Creating a Content Strategy for your Personal BrandDerek Smith

@smithderekm

www.codeovereasy.com

You are a brand.

Your brand

Goes ahead of youFollows youDraws opportunity to you

GRAVITY

Establish

Maintain

Commoditization occurs as a good or service loses differentiation across its supply base

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Biography

http://www.flickr.com/photos/ooocha/

Derek Smith is a lead SharePoint engineer,

developer, and project manager at rmsource, inc. in

Cary, NC. In this role, Derek has been involved in

upgrading, managing, and supporting SharePoint

environments for state and local government, publicly

traded companies, and venture backed startups. He

has been developing software on the Microsoft Platform

for nearly 20 years. Derek is also the founder of

www.HomeSpotHQ.com, an online tool for

managing the critical information about your

home. Derek writes about software development and

technology on his blog, http://www.codeovereasy.com.

Derek Smith is a lead SharePoint engineer, developer,

and project manager at rmsource, inc. in Cary, NC. In

this role, Derek has been involved in upgrading,

managing, and supporting SharePoint

environments for state and local government,

publicly traded companies, and venture backed

startups. He has been developing software on the

Microsoft Platform for nearly 20 years. Derek is also

the founder of www.HomeSpotHQ.com, an online tool

for managing the critical information about your

home. Derek writes about software development and

technology on his blog, http://www.codeovereasy.com.

Derek Smith is a lead SharePoint engineer, developer,

and project manager at rmsource, inc. in Cary, NC. In

this role, Derek has been involved in upgrading,

managing, and supporting SharePoint environments for

state and local government, publicly traded companies,

and venture backed startups. He has been developing

software on the Microsoft Platform for nearly 20 years.

Derek is also the founder of www.HomeSpotHQ.com,

an online tool for managing the critical information

about your home. Derek writes about software

development and technology on his blog,

http://www.codeovereasy.com.

GRAVITY

Blog

Problems Solved

What You Think

How To Do ___

Reviews

Write the blog post you couldn’t find on Google.

AskimetAll in One SEO Pack

Author Box Reloaded

Google Analytics

Google XML Sitemaps

Share and Follow

Syntax Highlighter

W3 Total Cache

Create Promote Remind

Podcasthttp://www.flickr.com/photos/varresa/

http://www.flickr.com/photos/imgeorge/

Microphone Topic

Recording Software

Location

Screencasting

Script out the problem and solution

10 minute limit

Record at 1280x720

Presentations

http://www.flickr.com/photos/sk8geek/

The Pitch

If you want to master something,

teach it to someone else.

Fear be damned

http://www.flickr.com/photos/epsos/

@SpeakNET@CallToSpeakers

Your Brand

Derek Smith is a lead

SharePoint engineer,

developer, and project

manager at rmsource, inc.

in Cary, NC.

Create Promote Remind

@smithderekm

www.codeovereasy.com

Derek Smith

DSMITH-14 for free trial