Creating a Compelling Newsletter Resource List Email Service Providers (ESP) Mailchimp - is my number one recommendation. Its great for visual businesses like artists and product based businesses. ConvertKit - is a great ESP for service based businesses, and offers the ability to offer content upgrades. It is not friendly with images. Resources & Tools Building Your List Add ons and tools for building your email list. There are TON of pop up options out there. These are the two that I have used and recommend: Hello Bar • A really effective pop up box (example) • A nice bar that sits at the top of your website (example) SumoMe • Welcome Mat - this is a drop down page that takes over your website, it is less obtrusive than a pop-up (example) • List Builder - a pop up box Using social media to build your list Capture emails on social media with lead generation • Twitter card • Facebook ad • Facebook Brand Page call to action button Saving content and keeping notes for upcoming newsletters • Instapaper • Pocket • Evernote Further reading • Many, many inspiring newsletters built with Mailchimp • Average open, click, and bounce rates by industry by Mailchimp • Subject lines • Best practices • Subject line comparison • Subject Line data • 5 things to never do in email marketing • 7 types of content for your newsletter