Create and Convert Mobile Moments of Truth

Greg  Hickman  -­‐  MobileMixed.com

MOBILE MOMENTS OF TRUTH

Converting@gjhickman

Do you know where your customers journey begins?

The Customer Journey Starts From…

Photo  Credit:  D.  Sinclair  Terrasidiius  on  Flickr

Mobile users will do anything and everything desktop users will do,

provided it’s presented in a usable way.

~Brad Frost

Our Goal: Funnel Map

Funnel Map - Close up

Exploration Publish & Promote

Publish, Promote, Syndicate

From Facebook

Youtube

Podcast

Visit  FreeVideoGift.com

Submit  a    question  at  AskPat.com

Email

Decision Making Be Worth Finding !

From Facebook

From Facebook

When People Find Your Home Base

Is it consistent on mobile?

Nice clean desktop site…

Sexy mobile responsive…

iPhone

Why you gotta hate on Android?

Galaxy  S4

Your Home Page

Galaxy  S4

iPhone

VS

From Email

Youtube

Not  clickable  on  mobile.  

Don’t  make  mobile  users  suffer…

Use Leadpages

May  2013:  The  First  Key  to  Online  Business  Success  

Original  Blog  Post  Visits:  2755  Audioblog  Downloads:  28,720

"I didn't even realize you had text blog content.”

!

"Thank you for finally letting me consume all your content in the way

I want.” !

"What an awesome way to create more value. Keep it up!"

Purchase Capitalize On Marketing !

Typical Payment Pages On Mobile

Custom Solutions

3rd Party Tools Can Save You…like Clickbank…

…or Gumroad

Think Through The Journey The Whole Way Through !

Starting From A Facebook Ad

To The Lead/Registration Page

Adds To Cal

Funnel Map

Understanding Context

Key Takeaways !

1. Your site should be mobile 2. Test it on multiple devices 3. Map out all incoming sources from

mobile 4. Make your content stackable 5. Use mobile-friendly payment solutions

Greg  Hickman  -­‐  MobileMixed.com

Questions?

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