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Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go
where they are where they are where they are where they are where they are where they are where they are where they are
appreciated.appreciated.appreciated.appreciated.appreciated.appreciated.appreciated.appreciated.
Walt Disney said; Walt Disney said;
brandStrategy.co.za
Mike & The Mechanics
Michael Said
brandStrategy
brandStrategy.co.za
twitter.com/mike_said_what#Fancourt
slideshare.com/mikesaidwhatFancourtMOT!
brandStrategy.co.za
Help, It Feels Like I Am Drowning!
brandStrategy.co.za
7 Rules Of Work
Be On Time
Don’t Steal
Don’t Screw The Crew
Don’t Swear
Have Respect For All
brandStrategy.co.za
Have Respect For All
Make Money
Have Fun
There are FOUR
questions that
brandStrategy.co.za
questions that every customer
asks themselves…
brandStrategy.co.za
Question 1 – Can I Afford This?
Question 2 – Will This Work?
Question 3 – How Will This Make Me Feel?
�
�
�Question 3 – How Will This Make Me Feel?
Question 4 – How Will I Feel I When My Friends See Me There?
�
�
1 + 2 + 3 + 4 = �
“Anyone who does not make money selling food,
should be locked up!”
“Food Cost, the last
brandStrategy.co.za
“Food Cost, the last controllable expense!”
“Owning a business without marketing is like winking at a girl in the
dark…”
brandStrategy.co.za
“You know exactly what you are doing BUT nobody
else does.”
“Perception is more important than reality…”
“It is more important what people think you are than
brandStrategy.co.za
people think you are than what you actually are.”
“Your Moments Of Truth”
“There are thousands of TOUCH POINTS within
your restaurant every day,
brandStrategy.co.za
your restaurant every day, are you delivering on all of
them?”
Opportunity To CompeteOpportunity To Compete
The Reinvestment
The Reinvestment
Moment Of Delivery
Moment Of Delivery
Opportunity
Website
MarketingNews
Opportunity
Reputation
Social MediaPublications
PR
Experience
The Phone
Call
The Email
Confirmation
The AirportThe Checkout
The
Departure
Experience
The Parking
The
Reception
The Check InThe Room
The First Call
The First
Meal
Opportunity
Pre
Checkout
CheckoutFollow
Up
Opportunity
Greeting
InvitationPhone
Call
Let’s Get This Thing Back OnThe Road Already!
“SERVICE.”
“Making Serving Others Your Number One
Priority!”
brandStrategy.co.za
Priority!”
Let’s Get This Thing Back OnThe Road Already!
“ATTITUDE!”
“How you think about your customer is exactly how you will treat them!”
brandStrategy.co.za
how you will treat them!”
Let’s Get This Thing Back OnThe Road Already!
“CONSISTENCY”
“Set high service levels and maintain them each
and every day!”
brandStrategy.co.za
and every day!”
Let’s Get This Thing Back OnThe Road Already!
“TEAMWORK!”
“Look for ways to make each other look good.”
brandStrategy.co.za
Wishing You Every Success
brandStrategy.co.za
Twitter: mike_said_what
Facebook: brandstrategy-consulting
Facebook Personal: mikesaidwhat
LinkedIn: mikesaidwhatLinkedIn: mikesaidwhat
YouTube: mikesaidwhat
Website: www.strtgy.co.za
Email Me: [email protected]
Call Me: 082 449 7367brandStrategy.co.za
brandStrategy.co.za
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