Craft A Start-Up's Culture: Building The Dream at BlueConic

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Building The Dream at BlueConicCory Munchbach – April 15, 2016


Building The Dream at BlueConic – Season 2 Why did we start doing this? Why are we continuing to do it? What should you say?

“If you dream it, you can do it.”

-Walt Disney


“Let’s make the company we always dreamed of.

Let’s create a company that will be a great place to

be from.”-Netflix CEO Reed Hastings


Reflections on 15 months (and counting)


Who are we?




“We want to understand what works here rather than what

worked at any other organization.”-Google’s Laszlo Block



September 2015

April 2016




The study of why some teams thrive and others falter

“equality in distribution of conversational turn-taking”

“high average social sensitivity”


Psychological Safety:

“A shared belief held by members of a team that the team is safe for

interpersonal risk taking.”

“A team climate characterized by interpersonal trust and mutual

respect in which people are comfortable being themselves.”


“Purpose must be deliberately conceived and chosen, and then

pursued.”-Clayton Christensen, HBS


The Blue Crew’s Virtues1.2.3.4.5.

B: We believe in our vision, our mission, our purpose, and each otherL: We are constantly learning: from and about our peers and how to make ourselves better as an organizationU: We are a unit, a team, regardless of title or role and are collaborative and supportive by natureE: Our GSD work ethic sets us apart: we are resourceful, accountable, and exceptionalS: We have the best sense of humor, eat the most sushi, and embrace our inner savage all day, every day


Questions to ponderWhat do you see

as your role in building the

dream? How do you know the dream is

flourishing?

How will you know the

dream has been built?

What do you need to be able to fully do your part in building

the dream?


We are the BlueCrew &

we’ve got a dream to build.


Go build.

Craft A Start-Up's Culture: Building The Dream at BlueConic

Small Business & Entrepreneurship