CPA’s Marketing-Social Media Professor Jose Cintron, MBA- CPC [email protected] http://mba4help.com http:// www.linkedin.com/in/josecint ron
CPA's Social Media Marketing
Jan 18, 2015
Certify Public Accountant, CPA, CPA marketing, CPA social media, linkedIn, networking, social media, blogging, press release, viral videos, information videos, pay per click, display ads, SEO, SEM, email, local diretories, facebook, youtube,tweeter, google+, meetup, yelp, manta, yp.com, advance business consulting, jose cintron, http://mba4help.com, jose cintron
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CPA’s Marketing-Social Media
Professor Jose Cintron, [email protected]
http://mba4help.comhttp://www.linkedin.com/in/josecintron
www.mba4help.com
Interruption MarketingDOES NOT WORK (Low ROI)
Outbound Marketing is out:________________________ • Telemarketing • Trade shows • Direct mail
• Print ads
TV/radio ads
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Permission Marketing
DOES WORK (High ROI)
Inbound Marketing is in:______________________
• Social Media/Networking • Blogging/Press Release• Viral videos/Information • Pay per click/Display ads• SEO/SEM/emails Local Directories
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Social Media CPA’s
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Social Media Trend
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Statistics
160+ Million Users
40% in EU
53% Male 47% Female
Companies with 10k plus 58%
High education 19% (Lawyers-Doctor-CPA-MBA’s)
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160+ Million ProfessionalsYour online ResumeBuild your complete profileBuild your networkJoin relevant groups Join or start a discussionAsk or answer questions Seach jobs or post jobsAdd applications(Twitter-Slideshare)Update and post dailyAdd users/clients dailyKeep it profesional(hire a social media manager)
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Promote personal brand
Promote personal brand
Proactive networing/group
and event
Proactive networing/group
and event
Reference Check
Reference Check
Sales and RevenuesSales and Revenues
Ask for AdviceAsk for Advice
Job search Hire and
interviews
Job search Hire and
interviews
Find Expert or partners
Find Expert or partners
Increase productivity
Increase productivity
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Marketing do’s
Develop an unique profileMaximize your profile
by using
KeywordsConnect w/clients,
suppliers and prospects
Recommendations Participate “GAS”
Build Credibility
Build Relationships
and add value-
Groups
Promote content
by using applicationsGet Prospects by
keyword-PPC-Email
and Groups
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What can you do with this?Sell your ServiceFind customers, build channels, build demand, understand your nicheLocate an individual, gain background knowledgeFind job candidatesPost openings, research background, check references
Stay in touch with colleagues and Friends Build your professional reputationFind and evaluate business partnersPromote your successes “You are the King”Get Advice
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Getting startedCreate an accountFill in core profile informationKeywords, employments, universities Find connectionsThrough colleaguesThrough schoolsAdd individuallyImport from your email list
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Building your network
Complete your profilePhoto, nickname, summary, specialties, experience, websites, interests, skills, email addressesMake recommendations and ask for recommendationsJoin groups-network- prospecting- expertiseAsk questions and provide answersPublicize your LinkedIn profile (SEO)Email signature, website, twitter
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10,000,000+ contacts in 2 minutesCreate your accountGo to http://www.linkedin.com/in/josecintronSend me an invitation to connectExchange RecommendationsUse email [email protected]
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Why use LinkedIn mail?
Email marketing, it Is extremely beneficial in growing your business connections base, leads, prospects branding and your revenues.
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Composing your message
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Reach your Clientele
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LinkedIn mail
How often should you message? Are you spamming? Are you selling?Are you providing relevant information?
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Conclusion
CPA’s Using Social media CPA,s Not using Social Media
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