PA K I S TA N C A B L E S ’ N E W S B U L L E T I N Special Issue 2016 First Word Welcome to a brand new edition of News Wire. We have launched this newsletter keeping in view the growing need to connect with a multitude of our stakeholders, including customers, trade partners, and employees. There are several initiatives highlighted in this inaugural issue, including the launch of a product verification facility using a high-end security system to safeguard customers against counterfeit products. We anticipate that this feature will prove to be critical, as we remain ever committed to providing authentic quality to our valued customers. The past financial year (2015-2016) was a milestone year at Pakistan Cables as we achieved encouraging growth in several key areas. We continued to make waves with a new media campaign, Safety Par No Compromise, which scored high with our target audience. Among other developments, our unwavering commitment to safety resulted in being awarded 3rd Prize, in the category of Workplace Environment by Employers’ Federation of Pakistan (EFP). In the past 63 years, we have earned a great degree of loyalty and trust from you. We truly appreciate your continued business commitment to Pakistan Cables. We look forward to an exciting and busy 2016-2017 and wish a prosperous period for all. FAHD K. CHINOY General Manager Sales & Marketing The Annual Sales Conference 2016 was held during 14th-16th April 2016, at Pearl Continental, Bhurban. Sales and Marketing teams from the South, Central and North regions participated in the event. During the conference, sales plans were presented by the Regional teams. The event also served the purpose of team building, recognizing the motto, “One Spirit, One Team, One Win”. The teams enjoyed a bonfire followed by a dinner. An exciting night cricket match was organized to conclude the event. Annual Sales Conference 2016 Cover story
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P A K I S T A N C A B L E S ’ N E W S B U L L E T I N Special Issue 2016
First WordWelcome to a brand new edition of News Wire. We have launched this newsletter keeping in view the growing need to connect with a multitude of our stakeholders, including customers, trade partners, and employees. There are several initiatives highlighted in this inaugural issue, including the launch of a product veri�cation facility using a high-end security system to safeguard customers against counterfeit products. We anticipate that this feature will prove to be critical, as we remain ever committed to providing authentic quality to our valued customers. The past �nancial year (2015-2016) was a milestone year at Pakistan Cables as we achieved encouraging growth in several key areas. We continued to make waves with a new media campaign, Safety Par No Compromise, which scored high with our target audience. Among other developments, our unwavering commitment to safety resulted in being awarded 3rd Prize, in the category of Workplace Environment by Employers’ Federation of Pakistan (EFP). In the past 63 years, we have earned a great degree of loyalty and trust from you. We truly appreciate your continued business commitment to Pakistan Cables.We look forward to an exciting and busy 2016-2017 and wish a prosperous period for all.
FAHD K. CHINOYGeneral Manager Sales & Marketing
The Annual Sales Conference 2016 was held during 14th-16th April 2016, at Pearl Continental, Bhurban. Sales and Marketing teams from the South, Central and North regions participated in the event. During the conference, sales plans were presented by the Regional teams.
The event also served the purpose of team building, recognizing the motto, “One Spirit, One Team, One Win”. The teams enjoyed a bon�re followed by a dinner. An exciting night cricket match was organized to conclude the event.
Annual Sales Conference 2016
Cover story
Beyond Fasting: A digital campaign in Ramadan
Fasting in Islam does not just consist of refraining from eating and drinking from sehr to iftar, but from all vices and wrong-doing. The greatness of Ramadan therefore lies in doing good – allowing us to truly celebrate the revelation of the Holy Book.
To capture the spirit of Ramadan, Pakistan Cables launched a digital campaign titled “Beyond fasting” . The campaign was aimed at reminding that the holy month of Ramadan is an opportunity for us to look beyond fasting, and change our lives for the better by doing small acts of kindness.
The campaign resulted in increasing our face book page likes by 566 (2.2%), whereas the average reach of the page increased by 9634 per day. The campaign also generated a total of 4000 impressions on LinkedIn.
N E W S B U L L E T I N Special Issue 2016
PoweringMain Feature:
Pakistan Cables was one of the sponsors for the much anticipated, Pakistan Super League held during 4th-24th February 2016 in UAE. Being the �rst league of its nature, PSL received wide media coverage and was followed by wider audience nationally. With a strong broadcast and digital campaign connect, we rode on the success of the PSL to restate our icon as a true Pakistani business icon. 2
POWERING PSL
Pakistan Cables collaborated with students of IBA in organizing Roshni – an event aimed at providing better educational facilities to the under privileged children of our society. The event was attended by over 250 students from di�erent government schools.
giving Back
On the 20th convocation of Ghulam Ishaq Khan Institute of Engineering Sciences and Technology, Pakistan Cables sponsored two gold medals awarded to Muhammad Arslan Ali and Syed Ehtisham Gillani of the electrical engineering department.
NEWS BITES
Exhibition "Wire",GermanyPakistan Cables participated in exhibition “Wire” held in Dusseldorf, Germany from April 4th 2016 to April 8th 2016.
The exhibition is amongst the largest exhibitions of Wires, Cables and Fibre Optic Machinery.
Pakistan Cables Sponsors Gold Medals for GIKI Students
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Corporate OHS&E AchievementsPakistan Cables won the 12th Annual Environment Excellence Awards, Organized by National Forum for Environment & Health (NFEH), 3rd Prize, in the category of Workplace Environment, Organized by Employers’ Federation of Pakistan (EFP) and 3rd Prize, in the 11th OSH&E Compliance Awards, Organized by EFP and Supported by International Labour Organization (ILO).
Defence Complex Islamabad (DCI) o�cials including Brig. Asif Akhter, visited Pakistan Cables’ factory on Feb 17, 2016. They presented plaques to Pakistan Cables as a token of appreciation for their superior quality products and services.
DCI Officials Visit Pakistan Cables’ Factory
New Office in Lahore Pakistan Cables’ regional o�ce in Lahore has been shifted to, O�ce # 1, 2nd Floor, Ali Tower, 105-B-II, Gulberg-III, M.M.Alam Road, Lahore. Telephone: (042) 3578-5611-4
Exhibition “Made in Pakistan”,Kabul Pakistan Cables’ participated in the “4th MADE IN PAKISTAN” exhibition held in Kabul, Afghanistan from 05 – 07 May, 2016.
Show Us Your Spark Pakistan Cables participated in various career fairs organized by Iqra University, Institute of Business Administration and Parvaaz 2016 organized by Rozee.pk.
N E W S B U L L E T I N Special Issue 2016
We Nailed It!With our commitment to service and quality, our team has successfully executed the following orders during the Year 2015-16:
o South Asia Pakistan Terminals / China Harbour o Presson Descon / Gambat Gas Field (PPL) o Sitara Chemicals Industries Limited o Atlas Battery o National Engineering Co. o General Head Quarters Housing Directorate o FFBL Power Company Limited. o Lucky One o Bahria Town o ICI Pakistan o Ibrahim Fibers
Write to us: For comments and feedback,
you can write to us [email protected]
New to the Grid
Sajjad KhanAssistant Manager
Engineering
Aftab AhmedSenior O�cer
Quality
Arsalan Ahmed ShaikhTechnical O�cer
Rachel Sophia MartinSenior O�cer
Sales
Muneeba KhalidSupport O�cer
Sales
M. Mohtashim KhanO�cer
Production
Muhammad ImranSenior O�cerMaintenance
M. Usman ButtO�cerStore
Hareem ul HasnainO�cer
Production
S.M. Qadir RazaO�cerStore
Owais KafeelO�cerHVAC
Rameez RajaO�cer
Sales Coordinator
Danish SoomroO�cer
Marketing Services
Faisal Pyarali HajianiO�cer
Accounts
Fariha RizwanHR Executive
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N E W S B U L L E T I N Special Issue 2016
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N E W S B U L L E T I N Special Issue 2016
P A K I S T A N C A B L E S ’ N E W S B U L L E T I N Special Issue 2016
FAHD K. CHINOYGeneral Manager Sales & Marketing
“Safety Par No Compromise”
Pakistan Cable 2015-2016
2016-2017
Employers’ Federation of Pakistan (EFP).
Safe Workplace Environment
Product Veri�cation
Newswire
Newswire
Stake Holders
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