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e u r o p e a ne d i t i o n
Craig Deegan &Jeffrey Unerman
F i n a n c i a lA c c o u n t i n g
T h e o r y
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FinancialAccountingTheory
europeanedition
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Financial Accounting TheoryCraig Deegan & Jeffrey UnermanISBN-13 9780077108960ISBN-10 0-07-710896-5
Published by McGraw-Hill EducationShoppenhangers RoadMaidenheadBerkshireSL6 2QLTelephone: 44 (0) 1628 502 500Fax: 44 (0) 1628 770 224Website: www.mcgraw-hill.co.uk
British Library Cataloguing in Publication DataA catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication DataThe Library of Congress data for this book has been applied for from the Library of Congress
Acquisitions Editor: Mark KavanaghSenior Development Editor: Natalie JacobsMarketing Manager: Marca WosobaProduction Editor: James Bishop
Text Design by Jonathan ColecloughCover design by ego creative limited
Typeset by MCS Publishing Services Ltd, Salisbury, Wiltshire.Printed and bound in Great Britain by Bell & Bain Ltd, Glasgow
Published by McGraw-Hill Education (UK) Limited an imprint of The McGraw-Hill Companies, Inc.,1221 Avenue of the Americas, New York, NY 10020. Copyright 2006 by McGraw-Hill Education (UK)Limited. All rights reserved. No part of this publication may be reproduced or distributed in any form orby any means, or stored in a database or retrieval system, without the prior written consent of TheMcGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage ortransmission, or broadcast for distance learning.
ISBN-13 9780077108960ISBN-10 0-07-710896-5
2006. Exclusive rights by The McGraw-Hill Companies, Inc. for manufacture and export. This book
cannot be re-exported from the country to which it is sold by McGraw-Hill.
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From Craig: My efforts are dedicated to my beautiful young daughter, Cassandra
Joy Deegan.
From Jeffrey: This book is dedicated to Terry and Alan Unerman a most loving,
devoted and very special couple.
Dedication
v
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Preface xi
Guided tour xiv
Technology to enhance learning and teaching xvi
Acknowledgements xviii
1 Introduction to financial accounting theory 1
2 The financial reporting environment 31
3 The regulation of financial accounting 55
4 International accounting 85
5 Normative theories of accounting 1:The case of accounting for changing prices 121
6 Normative theories of accounting 2:The case of conceptual framework projects 167
7 Positive Accounting Theory 205
8 Unregulated corporate reporting decisions:
Considerations of systems oriented theories 2679 Extended systems of accounting:
The incorporation of social and environmentalfactors within external reporting 309
10 Reactions of capital markets to financialreporting 375
11 Reactions of individuals to financial reporting:An examination of behavioural research 409
12 Critical perspectives of accounting 427
Index456
Brief table of contents
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Preface xi
Guided tour xiv
Technology to enhance learning and teaching xvi
Acknowledgements xviii
1 Introduction to financial accounting theory 1
Opening issues 1 What is a theory? 2
Why it is important for accounting students to study accounting theory 4
A brief overview of theories of accounting 5
Evaluating theories of accounting 11
Can we prove a theory? 14
Evaluating theories considerations of logic and evidence 16
Outline of this book 22
Questions 24
2 The financial reporting environment 31 Opening issues 31
Introduction 32
An overview of the development and regulation of accounting practice 34
The rationale for regulating financial accounting practice 38
The role of professional judgement in financial accounting 41
How powerful is the accountant? 44
Chapter summary 49
Questions 50
3 The regulation of financial accounting 55 Opening issues 55
Introduction 56
The free market perspective 57 The pro-regulation perspective 62
Public interest theory 65
Capture theory 67
Economic and social impacts of accounting regulation 69
Lobbying and the economic interest group theory of regulation 71
Accounting regulation as an output of a political process 75
vii
Detailed table of contents
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Chapter summary 77
Questions 79
4 International accounting 85 Opening issues 85
Introduction 86 Evidence of international differences in accounting 86
Explanations of differences in accounting practices employed in differentcountries 88
Reasons for harmonization and standardization 106
Obstacles to harmonization and standardization of accounting 108
Processes and institutions of international accounting standardization 109
Chapter summary 114
Questions 115
5 Normative theories of accounting 1: The case of accounting forchanging prices 121 Opening issues 121
Introduction 122
Limitations of historical cost accounting in times of rising prices 123
Current purchasing power accounting 128
Calculating indices 129
Current cost accounting 140
Exit price accounting: the case of Chambers continuously contemporaryaccounting 146
The demand for price adjusted accounting information 152
Professional support for various approaches to accounting for changingprices 155
Chapter summary 158 Questions 159
6 Normative theories of accounting 2: The case of conceptualframework projects 167 Opening issues 167
Introduction 168
What is a conceptual framework of accounting? 168
A brief overview of the history of the development of conceptual
frameworks 171
Building blocks of a conceptual framework 175
Benefits associated with having a conceptual framework 194
Conceptual frameworks as a means of legitimizing standard-setting bodies 197 Chapter summary 198
Questions 199
7 Positive Accounting Theory 205 Opening issues 205
Positive Accounting Theory defined 206
The origins and development of Positive Accounting Theory 208
Opportunistic and efficiency perspectives 220
viii DETAILED TABLE OF CONTENTS
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Ownermanager contracting 224
Debt contracting 237
Political costs 241
Some criticisms of Positive Accounting Theory 247
Chapter summary 252
Questions 253
8 Unregulated corporate reporting decisions: Considerations ofsystems oriented theories 267 Opening issues 267
Introduction 268
Political economy theory 269
Legitimacy theory 271
Stakeholder theory 284
Institutional theory 295
Chapter summary 299
Questions 300
9 Extended systems of accounting: The incorporation of social andenvironmental factors within external reporting 309 Opening issues 309
Introduction 310
Stages of sustainability reporting 311
Historical development of social and environmental reporting practices 314
Objectives of the social and environmental reporting process
the whystage 315
Identifying stakeholders the whostage 335
Identifying stakeholder information needs and expectations
the for whatstage 340 Theoretical perspectives on some social and environmental reporting
procedures the howstage 352
Chapter summary 365
Questions 367
10 Reactions of capital markets to financial reporting 375 Opening issues 375
Introduction 376
An overview of capital market research 377
The information content of earnings 380
Results of capital market research into financial reporting 383
Do current share prices anticipate future accounting earningsannouncements? 396
Chapter summary 401
Questions 403
11 Reactions of individuals to financial reporting: An examinationof behavioural research 409 Opening issues 409
Introduction 410
DETAILED TABLE OF CONTENTS ix
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An overview of behavioural research 410
The Brunswik Lens Model 411
The use of particular information items and the implications of different
forms of presentation 415
Decision-making processes and the use of heuristics 417
Issues of decision accuracy 419
Protocol analysis 420
Limitations of behavioural research 421
Chapter summary 422
Questions 422
12 Critical perspectives of accounting 427 Opening issues 427
Introduction 427
The critical perspective defined 428
Critical accounting research versus social and environmental accounting
research 433 Possible impact of critical accounting research on social practice 436
The role of the State in supporting existing social structures 439
The role of accounting research in supporting existing social structures 440
The role of accounting practice in supporting existing social structures 444
Chapter summary 449
Questions 450
Index 456
x DETAILED TABLE OF CONTENTS
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xi
This book has been written to provide readers with a balanced discussion of
different theories of financial accounting. Various theories for and against regu-
lation of financial accounting are critically discussed and various theoretical
perspectives, including those provided by positive accounting theory, political
economy theory, stakeholder theory, institutional theory and legitimacy theory, are
introduced to explain different types of voluntary reporting decisions. The book
also analyses and evaluates the development of various normative theories of
accounting, including various approaches developed to account for changingprices, and different normative perspectives about the accountability of business
entities, as well as various conceptual framework projects. It also emphasizes the
role of a number of factors in explaining both international differences in
accounting and recent institutional efforts towards international harmonizing of
accounting.
In addition to providing explanations for why or how organizations should
disclose particular items of financial information, the book investigates research
that explores how or whether people at an aggregate and individual level demand or
react to particular disclosures. Reflecting the growing relevance of social and
environmental reporting issues to students, government, industry and theaccounting profession, social and environmental reporting issues are discussed in
depth. The book also provides an insight into the role of financial accounting from
the perspective of a group of researchers who are often described as working from a
critical perspective.
Being divided into 12 chapters sequenced in a logical order, this book can
provide the entire core material required for a course on financial accounting
theory. Alternatively, the book can be used as a key text for more general courses
which include coverage of aspects of financial accounting theory. All of the
material within the book could realistically be covered in the average 10 to 12 week
university term, with chapters being studied in the sequence in which they are pre-
sented. Because it provides a balanced perspective of alternative and sometimes
conflicting theories of financial accounting, it also provides a sound basis for
readers contemplating further research in different areas of financial accounting.
In writing this book, a style has been adopted that enables students at both the
undergraduate and postgraduate level to gain a sound understanding of financial
accounting theory. Each chapter incorporates research from throughout the world,
Preface
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hence the book is of relevance to financial accounting theory students internation-
ally. Much of the explanatory material has been drawn from European practical
examples thus making the text even more accessible and relevant to students in
Europe. To assist in the learning process, each chapter provides learning objectives,
chapter summaries and end-of-chapter discussion questions. Throughout the bookreaders are encouraged to critically evaluate and challenge the various views
presented. To give the various perspectives a real world feel, many chapters use
recent articles from different newspapers, directly relating to the issues under
consideration.
In the five years since Craig Deegan wrote the Australian edition of this book, it
has proved very popular among both students and lecturers throughout Europe. In
addition to the academic coverage of the book, readers have praised the accessible
and engaging style in which it was written. This new European edition retains the
features of the Australian edition that students and lecturers found so appealing
and distinctive, such as use of straightforward explanations, frequent practicalexamples, and illustrations using newspaper articles. With many illustrations
drawn from European business and accounting situations, we believe this European
edition will be even more appealing, accessible and relevant to readers in Europe
than the earlier Australian edition. We have also taken the opportunity of updating
the text to reflect the sometimes significant developments in accounting theory in
the past five years.
Craig Deegan and Jeffrey Unerman
About the AuthorsCraig Deegan
Craig Deegan BCom (University of NSW), MCom (Hons) (University of NSW),
PhD (University of Queensland) is Professor of Accounting and Director of
Research and Development within the School of Accounting and Law at RMIT
University, Melbourne, Australia. Craig has taught at both undergraduate and
postgraduate levels at universities in Australia for more than two decades and has
presented lectures internationally, including within the United Kingdom, United
States, South Africa, France, China, Singapore, Hong Kong, Malaysia, South Korea
and New Zealand. Prior to working within the university sector Craig worked as a
chartered accountant in practice. He is a Fellow of the Institute of Chartered
Accountants in Australia.
Craigs research has tended to focus on various social and environmental account-
ability and financial accounting issues and has been published in a number of leading
international accounting journals, including: Accounting, Organizations and Society;
Accounting and Business Research; Accounting, Auditing and Accountability Journal;
British Accounting Reviewand The International Journal of Accounting.
xii PREFACE
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Jeffrey Unerman
Jeffrey Unerman BA (CNAA), MSc (London), PhD (Sheffield), ACA, ILTM is
Professor of Accounting and Corporate Accountability in the School of
Management at Royal Holloway, which is one of the larger colleges of the
University of London. He has taught at both undergraduate and postgraduate levels
at universities in the UK since 1992. During this time he has also addressed
audiences internationally in Ireland, France, Spain, Sweden, the Czech Republic,
Lithuania, Belarus, the USA and Australia. Before joining the academic sector, he
qualified as a chartered accountant (he is a member of the Institute of Chartered
Accountants in England and Wales) and worked both in practice and commerce.
His research, which has been published in a range of international academic
journals including Accounting, Organizations and Society; Accounting, Auditing
and Accountability Journal; Critical Perspectives on Accounting; The European
Accounting Reviewand Accounting Forum focuses on issues of accountability bothfor social and environmental performance and for the management of intellectual
capital. He has worked on several research projects with other academics in the UK,
Ireland, the Netherlands and Australia, and is a member of the Research Committee
of the ACCA.
PREFACE xiii
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xiv
Learning Objectives
Each chapter opens with a set of learning objectives,
summarising what students should learn from each
chapter.
Opening issue
This section introduces the chapter by providing a
topical debate issue for students to consider while
they progress through the chapter.
Exhibits
To give the various perspectives covered a real-
world feel many chapters include recent articles from
a variety of newspapers, directly relating to the issues
under consideration.
Guided tour
Opening issues
(a) Throughout the worldin recent yearsa numberof industrieshavebeenderegulated,for example,the bankingindustry, the telecommunications
industryandtheairlineindustry.Therewerenumeroussimilarcallsforareduction in accounting regulations prior to the widely publicized
accountingscandalsat Enron andotherlarge companiesin recent years(thesecallsusedsuchterminologyas accountingstandardoverload) b u t
what couldsome ofthe implicationshavebeen iffinancial accountingwasderegulated?
Upon completingthischapter readersshould:
understandsomeofthevarioustheoreticalargumentsthathavebeen proposed
in favourof reducingthe extent ofregulation offinancialaccounting;
understandsomeof thevarioustheoreticalargumentsfor regulatingthepracticeoffinancial accounting;
understandvarioustheoreticalperspectivesthat describewho islikelyto gain
thegreatest advantagefromtheimplementation ofaccountingregulation;
understandthat accountingstandard-settingis a verypoliticalprocess which
seeksthe viewsofa broadcross-section ofaccount users;
understandthe relevanceto theaccounting standard-setting process of
potentialeconomicand socialimpactsarising fromaccountingregulations.
Learning Objectives
The regulation of financial
accounting
CHAPTER 3
55
videdby PositiveAccountingTheory). Theextent ofthe opportunisticaccountingactivitiesoften onlybecomesevident followingcorporatefailure,at whichtime the
extent ofasset overstatement willbe highlighted.The followingdiscussion addressesthe variouscontractual arrangementsthat
mayexist between ownersand managers,and between debtholdersandmanagers,particularlythosecontractual arrangementsbasedon theoutput ofthe accounting
system.Again,thesecontractualarrangementsare initiallyassumedto beput inplaceto reducetheagency costsofthe firm(the efficiencyperspective).However,it
isassumedby PositiveAccountingtheorists that oncethe arrangements areinplace,partieswill, ifthey can,adopt manipulativestrategiesto generatethegreatest
economicbenefits to themselves(the opportunisticperspective). The followingmaterialalso considersthe politicalprocessand how firmsmight useaccountingto
minimizethe costsof potentialpoliticalscrutiny.
Whilst some researchers tendto utilizeeither the efficiency or opportunisticperspectives of Positive AccountingTheory to explain particularaccounting
choices,it shouldbe notedthat in realityit isoften difficult to firmly concludethatan accountingchoicewas driven solelyby an efficiencyor an opportunistic
motivation.AsFields etal.(2001) state:
Unconstrainedaccountingchoiceis likelyto imposecostson financialstatement users
becausepreparersare likelyto haveincentivesto conveyself-servinginformation.
OPPORTUNISTIC AND EFFICIENCY PERSPECTIVES 223
Dutch supermarket admits 317m error
AccountancyAge.com
Ahold, the Dutch-based supermarket giant, has admitted that it overstated
its profits by at least $500m (317m).
As a consequence, the company said its chief executive and chief
financial officer would be leaving, while an investigation into its US food
distribution division has begun.
It has also postponed its annual results, which were meant to have beenannounced on 5 March.
The news sent shock waves through the market as Aholds share price
tumbled 40%.
The trouble is believed to be centred around US Foodservice, Aholds
distribution service, over the way it accounted for income.
The company is already saddled with massive debt problems fuelled by
an aggressive acquisition strategy, which has made merging different
accounting practices together difficult.
Accountancy Age, 24 February 2003
Exhibit 7.1 Caption
Opening issues
At thebeginningof eachchaptera numberof issuesorproblems areraised that
relateto thematerial covered.On completion ofthe chapteryoushould beableto supplyanswersto theproblems.In thisintroductorychapter,someofthe
issuesthat wecan initiallyconsiderare asfollows:
Whydo studentsoffinancialaccountingneedto botherwiththe studyoftheories? Why not just study somemore of thenumerousaccounting
standards(andthere arecertainly plentyofthem!) orotherpronouncementsofthe accountingprofession?
Upon completingthischapter readersshould:
understandthat thereare manytheories offinancial accounting;
beaware ofthe importancethat knowledgeofdifferent accountingtheorieshasin understandingandevaluating variousfinancialaccounting practices;
understandthat thedifferent theoriesof financialaccounting areoftendevelopedto perform different functions,such as to describeaccounting
practice,orto prescribeparticularaccountingpractices;
understandthat theories,includingtheories ofaccounting,are developedas
a result ofapplyingvariousvaluejudgementsand that acceptanceof onetheory,in preference to others,will in part betied to onesown value
judgements;
beawarethat weshouldcritically evaluatetheories(in termsofsuch thingsas
theunderlying logic, assumptions made,and evidenceproduced) beforeacceptingthem.
Learning Objectives
Introduction to financial
accounting theory
CHAPTER 1
1
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Chapter summary
This briefly reviews and reinforces the main topics
students will have covered in each chapter to ensure
they have acquired a solid understanding of the key
topics.
Questions
This end-of-chapter feature is the perfect way to
practice the techniques students have been taught and
apply the methodology to real-world situations.
GUIDED TOUR xv
Questions
4.1 In the context of financialaccounting, what is harmonization andorstandardization?
4.2 Identifysome factors that might be expectedto explain why different
countriesusedifferent systemsofaccounting.
4.3 After considering theHofstedeGraymodel,brieflyexplain thehypo-thesizedlink between society values,accounting values andaccountingpractice.
4.4 Anyeffortstowards standardizingaccountingpracticeson an internationalbasisimpliesa beliefthat a one-size-fits-allapproachisappropriate. Isthis
naive?
4.5 Whileit isoftenarguedthatwithinparticularcountriesthereshouldbe
someassociationbetween variousvaluesystems andaccounting systems,itisalsoargued(forexample,byBaydounandWillett,1995)thatovertime
manyeventswouldtypicallyhave occurredthatconfound thisexpectedrelationship.Whattypeofevents mightconfoundtheexpectedrelationship?
4.6 Baydoun andWillett (1995,p.72) identifya numberofproblemsin testingtheHofstede Graytheory. Theyemphasize that manyaccounting systemsareimported fromother countrieswithpossibly different cultures.Astheystate: Dueto the interferencein what wouldotherwisehave been the
natural evolution of financialinformation requirements,there areno
uncontaminatedexamples ofmodern accountingpractices in developingcountries.Consequently great carehasto betaken in usingdata from
developingcountriesto draw inferencesabout relevanceon thebasisof theHofstedeGray framework.Explain thepoint ofview beingprovided byBaydoun andWillett.Do youbelievethat theyarecorrect?
4.7 Asnoted in thischapter, Hamid,Craigand Clarke (1993) providean
argument that religion can havea major impact on theaccountingsystemchosen by particularcountries and that before Westernmethodsof
Whilemany researchersquestion therelevanceof Western styleaccountingstandardsacrossallcountries,effortsbya number ofinternationalorganiz-
ations are nevertheless continuingto encouragequite culturally-disparatecountriesto adopt IASsIFRSs.Thisimpliesthat themembersofsomeinter-
nationalorganizationsare either unaware ofthe literature, oralternatively,chooseto reject it asirrelevant.As effortsbya numberof countries,in particular
membersof theEU, continuein relation to thedomestic implementation ofinternationalstandards,it isto beexpectedthat thisdebate willcontinue.
QUESTIONS 115
CHAPTER SUMMARY 299
Thischapter providesa numberofperspectives about whymanagement elects
to makeparticular disclosures.Specifically,it reviewslegitimacytheory, stake-holdertheoryand, briefly,thenewly emergent (in a financialreportingcontext)
institutionaltheory threetheoriesthat can beclassifiedas systemsorientedtheories.Systemsoriented theoriessee theorganization asbeing part ofa
broadersocialsystem.Legitimacytheory, stakeholdertheoryand institutionaltheoryare alllinked
to politicaleconomytheorywherein thepolitical economy constitutes thesocial,politicaland economicframework within whichhuman lifetakes place
andsocial,political andeconomicissues areconsideredas inseparable.Politicaleconomytheorycan beclassifiedas either classicalor bourgeois. Bourgeois
politicaleconomytheoryignores varioustensionswithin societyandacceptsthe
world asessentially pluralistic withno particularclassdominatinganother.Legitimacytheoryand stakeholder theory adopt thebourgeois perspective.Institutionaltheorycan adopt eitherthe bourgeoisorclassical perspective.
Legitimacytheory reliesupon thenotion ofa socialcontract,which isanimpliedcontract representingthenorms andexpectationsof thecommunity in
whichan organization operates.An organization isdeemedto belegitimate totheextent that it complieswiththe termsof thesocial contract.Legitimacyand
theright to operateareconsideredto go handin hand.Accountingdisclosuresareconsideredto represent oneway in whichan organization can legitimizeits
ongoing operations. Wherelegitimacy is threatened, disclosures are onestrategyto restore legitimacy.In practice,policiesto maintain or restore
corporatelegitimacy aresometimesarticulatedin termsof reputation riskmanagement.
Two different categoriesof stakeholdertheory have been reviewed,thesebeingtheethical (ornormative)branch,and themanagerialbranch. Theethical
branchof stakeholdertheorydiscussesissuesassociatedwithrightsto infor-mation,rightsthat shouldbe met regardlessof thepowerofthestakeholders
involved.Within theethical branch,disclosures are consideredto berespon-sibilitydriven.The managerialbranchof stakeholdertheory,on theotherhand,
predictsthat organizationswilltendto satisfytheinformation demandsofthosestakeholders who are important to the organizations ongoing survival.
Whethera particularstakeholderreceivesinformation willbe dependent upon
how powerfulthey areperceivedto be,with poweroften consideredin termsofthescarcityof theresources controlled by therespectivestakeholders.The
disclosureof information isconsideredto represent an important strategyinmanagingstakeholders.
Chapter summary
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Technology to enhancelearning and teaching
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Authors Acknowledgments
Many people must be thanked for helping us write this book. Professor Rob Gray
from the University of St. Andrews is to be thanked for very useful and insightful
advice provided in the initial development of this book and, through his Centre for
Social and Environmental Accounting Research, for generously providing a great
deal of useful research material. We also thank Professor David Owen from the
University of Nottingham for his incisive advice and encouragement throughoutthe writing of both editions of this book. Dr Julie Cotter from the University of
Southern Queensland is also to be thanked for her views about how the book
should be structured and for her assistance in the writing of Chapter 10. In relation
to development of the original Australian edition, we also thank Professor Reg
Mathews (Charles Sturt University), Brian Millanta (Macquarie University), Colin
Dolley (Edith Cowan University), Dean Ardern (La Trobe University), Natalie
Gallery (University of Sydney), for providing critical comments in relation to a
number of the chapters, and Tanya Ziebell (University of Queensland) for
unearthing some difficult-to-find research papers.
In developing this European edition, we are very grateful for the helpful, percep-tive and constructive comments and for their strong encouragement provided
by Professor Brendan ODwyer (University of Amsterdam), Professor Richard
Laughlin (Kings College, University of London), Alan Murray (University of
Sheffield) and, as noted above, Professor David Owen (University of Nottingham).
We are also especially grateful to Franco Zappettini for his encouragement,
patience and support, and to our colleagues at Royal Holloway and RMIT for their
ongoing support, particularly John Ahwere-Bafo at Royal Holloway for his work on
the companion website. Lastly, we thank the staff at McGraw-Hill for supporting
this project. Particular thanks go to Mark Kavanagh, Natalie Jacobs and Deborah
Hey in the UK and to Luisa Cecotti and Valerie Reed in Australia.We hope readers continue to find this European edition interesting, informative
and enjoyable to read, and we welcome constructive feedback.
Publishers AcknowledgmentsOur thanks go to the following reviewers for their comments at various stages in
the texts development:xviii
Acknowledgements
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Patrick Devlin Caledonian Business School
Reggy Hooghiemstra Erasmus University, Rotterdam
George Iatridis University of Manchester
Carolyn Isaaks Nottingham Trent University
Chris Knoops Erasmus University, RotterdamAlan Murray Sheffield University Management School
David Owen University of Nottingham
Margaret Woods University of Nottingham
Thanks to companies and organisations who granted us permission to reproduce
material in the text. Every effort has been made to trace and acknowledge
copyright and to obtain permissions to reproduce material in the text. The
publishers would be pleased to make arrangements to clear permission with any
copyright holders it has not been possible to contact.
PUBLISHERS ACKNOWLEDGEMENT xix
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