– 1 – Course Syllabus — subject to change with notice DIGM 3351: Individualized Communications Processes Fall 2021 Student Contract: Please use this link to complete the Digital Media student contract. Professor: Dr. Jerry Waite Lab Instructors: Mr. Can Le ([email protected]); Mr. Michael Dawson ([email protected]) Professor’s Office: 351 Brazos Hall (Sugar Land) Professor’s Telephone: 713-743-4089 Professor’s E-mail: [email protected]Program Web Site: http://www.uh.edu/tech/digitalmedia/ Course Web Site: http://www.uh.edu/tech/digitalmedia/program/courses/#!/ course/3351 Course Location: Lecture: SAB1 249 (section 15421) Lab: SAB1 244 and 246 (section 15422, 16188, and 18668) Course Day/Time: Lecture: M 11:30 AM–1:30 PM face-to-face Lab: T, W, TH 11:00 AM–2:00 PM face-to-face Office Hours: Microsoft Teams: by appointment. Request a meeting through Teams chat or email [email protected]. Open Lab: As linked from http://www.uh.edu/tech/digitalmedia/students/stu- dent-resources/ Course Description: Strategically designing and producing personalized and engaging print media campaigns through the use of database and variable data soft- ware. Image capture, manipulation, color management, transfer, and finishing. Prerequisite: C or higher in DIGM 2353
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– 1 –
Course Syllabus — subject to change with notice DIGM 3351: Individualized Communications Processes Fall 2021
Student Contract: Please use this link to complete the Digital Media student contract.
Open Lab: As linked from http://www.uh.edu/tech/digitalmedia/students/stu-
dent-resources/
Course Description: Strategically designing and producing personalized and engaging print
media campaigns through the use of database and variable data soft-
ware. Image capture, manipulation, color management, transfer, and
finishing.
Prerequisite: C or higher in DIGM 2353
Credit: 3 semester hours
Course Goals: This course is designed to familiarize students with static and variable-data print production. It is not intended to produce proficient technicians. Rather, students completing the class will have a broad overview of print production operations—especially personalized print production pro-cesses—so that they may effectively supervise or estimate printing jobs, communicate technically with printing vendors or buyers, and/or design graphic products giving full consideration to the limitations inherent in pre-press operations.
This course is a continuation of DIGM 2353 and is designed to be taken by committed Digital Media majors and Graphic Communications Technology minors. Dr. Waite's quality and dedication expectations are the same no matter the student's major.
Students completing the course will describe, demonstrate, compare, analyze, integrate, and critique Digital Media technologies related to:
1. content personalization of media through static, versioned, and variable delivery methods.
2. the graphic production workflow including traditional, pure digi-tal, and hybrid models; job engineering; and relevant hardware, software, and file formats.
3. direct marketing through print and electronic media; using the USPS for effective direct marketing.
4. engaging with the audience through print and electronic media.
5. capturing digital images with scanners and digital cameras.
6. tone and color reproduction, including halftoning, calibration, characterization, and conversion of images through color man-agement techniques, up- and down-sampling, the Nyquist theo-rem, choice of LPI, the relationship between LPI, DPI, and PPI, and the effect of incorrect LPI, DPI, or PPI choices.
7. proofing, including the role and limitations of various proofing systems and the analysis of proofs.
8. image transfer systems, including an introduction to laser- and ink-jet-printers, and digital presses.
9. bindery systems, including cutting, folding, and stitching.
– 2 –
Primary text: Levenson, H. and Parsons, J. (2018). Introduction to Graphic Communication. ISBN 978-0-692-08117-4.
You can get this book at https://igcbook.myshopify.com/collections/frontpage/products/introduction-to-graphic-communication It is also available on Amazon at https://www.amazon.com/Introduction-Graphic-Communication-Levenson-Parsons/dp/B07G9RZPTW
Please note that each student must have a purchased copy of this text-book. It is not OK to steal royalty revenue from the authors. Dr. Waite will check your book during the second week of class and award points to those who have the book. These points cannot be made up if you fail to have the book when Dr. Waite checks it.
To utilize the book, you need to download and install on your mobile device an app called Ricoh Clickable Paper. Go to http://igcbook.com/cp/ to download the software for iOS or Android.
If you are pursuing a Print, Packaging, or Production Graphics, you will use this book again in DIGM 4373.
Secondary text: Kipphan, H. (2001). Handbook of Print Media. PDF available for download through the DIGM website.
Required tools: #2 pencil(s) Scientific calculator (your phone or computer app is fine)
Suggested Tools: Computer workstation that meets the requirements stated on https://helpx.adobe.com/creative-cloud/system-requirements.html Adobe Creative Cloud license to include Photoshop, InDesign, Ilustrator 10X Magnifying Loupe 18” Ruler X-Acto Knife and Blades Cutting Matte (optional)
Earphones/Headset: For your own comfort, and to provide a pleasant listening experience for your family and/or UH peers, you may wish to use earphones or a headset when attending the synchronous online lectures and for several labs that involve video training.
Required disk: USB Flash drive or portable hard drive for scanning, backing up, and archiving your projects.
PDF files: Several handouts for the course will only be supplied in Adobe Acrobat Portable Document Format. These files can be read on any Windows, Mac, or Unix computer providing you have the correct Acrobat Reader Software. You can read the files on-screen or print the files on your own printer. However, you may not print them using our printers (we don’t have the budget for all the paper and toner it would take). The PDF files
– 3 –
– 4 –
Sessi
onRe
ad L
even
son/
DIGM
web
site/
Blac
kboa
rd a
rticle
sLe
vens
on V
ideo
sLe
cture
Topi
cLa
b To
pic
Lab
Proje
ctsLe
cture
BB
Quiz
Thes
is Ch
apter
1
18/
23Ch
apter
s 1, 4
1: M
ulti-
Chan
nel P
ublis
hing
4: In
dustr
y Se
gmen
ts Ov
ervie
wIn
trodu
ction
and
Or
ienta
tion
QR C
odes
Data
Mer
geSo
ftwar
e/Eq
uipm
ent T
our;
Calib
ratio
n; Q
R Co
de;
Data
Mer
ge u
sing
InDe
sign
(Nati
onal
Geog
raph
ic) P
DF/X
-3—
Choo
se Q
uesti
on w
ith
Dr. W
aite
28/
30
Why
Varia
ble D
ata
Print
ing...
.Ra
rity:
Anot
her R
easo
n (G
ood)
...Wh
at is
Var
iable
Data
Prin
ting..
. Co
nten
t Per
sona
lizat
ionPr
int P
rodu
ction
Prin
t Pro
ducti
on u
sing
Digi
tal P
ress;
Cut
ting
and
fold
ing
of N
ation
al Ge
ogra
phic;
XMP
ie Ca
mpu
sQu
iz 1
Choo
se Q
uesti
on w
ith
Dr. W
aite
Labo
r Da
y*9/
6
Prin
t Too
ls to
eng
age
audi
ence
XMPi
e uC
reat
e Pr
int T
utor
ials
39/
13Ch
apter
s 8, 9
8: S
heetf
ed O
ffset
Prin
ting
8:Pi
ezo
Inkje
t8:
The
Electr
opho
togr
aphic
Pro
cess
Prod
uctio
n of
Prin
t Me
dia
Prin
t Too
ls to
eng
age
audi
ence
XMPi
e Tu
toria
ls (D
ynam
ic Pr
int)
VDP
Bake
ry Co
upon
Quiz
2Ch
oose
Que
stion
with
Dr
. Wai
te
49/
13
Desig
n Gr
eat M
ail G
uide
1 of
3Ma
iling
Basic
s for
Print
ersUS
PS M
ail Te
mplat
e 20
13Di
rect
Mark
eting
Prin
t Too
ls to
eng
age
audi
ence
VDP
Bake
ry Co
upon
(Dyn
amic
Print
)Pla
nning
Ses
sion
for VD
P Te
rm P
roject
—Gr
oup
Roles
Cho
sen
Quiz
3Ch
oose
Que
stion
with
Dr
. Wai
te
59/
20De
sign
Grea
t Mail
Guid
e 1
of 3
Audie
nce
Parti
cipat
ion9:
Spe
cial P
rintin
g &
Finish
ing
Effe
ctsEn
gagi
ng w
ith th
e Au
dien
ceTra
nsm
edia
Ma
rketi
ng®
XMPie
Circ
le Tra
ining
; Uplo
ad VD
P Ba
kery
Print
to C
ircle
VDP
Term
Proj
ect fl
ow (i
nclud
ing P
rint a
nd Em
ail)
Quiz
4
69/
27Ch
apter
2, 5
Diff.
Bet
ween
Digi
tal &
Trad
Prep
ress
2: A
Brie
f Hist
ory
of T
ype
2: L
etter
pres
s Prin
ting
Dem
o5:
Grap
hic M
eans
(Tra
iler)
Tradi
tiona
l Pre
pres
sPr
int T
ools
to e
ngag
e au
dien
ceVD
P Te
rm P
roject
—Re
searc
h (D
esign
—inc
luding
UH
Bran
d Gu
idelin
es—
Conte
nt, D
ataba
se, L
ogic)
Quiz
5
710
/4Ch
apter
5Wo
rkflow
: Elec
tronic
5: C
hapt
er O
verv
iew8:
The
Digi
tal S
hift
Digi
tal P
repr
ess
Prin
t Too
ls to
eng
age
audi
ence
VDP
Term
Pro
ject—
Work
Day
; Lab
Cat
ch-u
p Da
yM
idte
rm H
ard
cop
y P
ort
foli
o D
UE
Quiz
6In
trodu
ction
Due
Due
10/
10 1
1:59
PM
810
/11
MID
TERM
EXA
MIn
tro to
pho
togr
aphic
re
prod
uctio
nPh
oto
shoo
t*Cr
op/S
cale/
Size/
Imag
e Ad
justm
ents/
Plac
ing
in In
Desig
nM
IDTE
RM
910
/18
Chap
ter 1
1GR
ACoL
Stu
dent
Work
book
Job
Engi
neer
ing
Halft
ones
Meas
ure
Dot S
izeMe
asur
e Do
t Size
s in
Phot
osho
p (S
. Hun
ter P
hoto
)Qu
iz 7
1010
/25
Demy
stifyi
ng th
e Ha
lfton
e Pro
cess
Halft
onin
gPr
even
ting
Pixe
lizat
ionPe
rsona
l Pho
to C
onve
rted
to g
ray
scale,
H/T
, FM
VDP
Proje
ct (D
esig
n D
ue—
CRIT
IQU
E)Qu
iz 8
ADD
Rese
arch
Que
stion
Due
10/3
1; 1
1:59
PM
11 11/1
Setti
ng H
alfton
e LP
I: Ta
ming
the
Beas
ts of
Res
olutio
n; Vie
wing
Dist
ance
...Sc
reen
Freq.
Imag
e siz
ing
LPI/
DPI/
PPI
Scan
ning
Vecto
r vs p
ixel-b
ased
imag
es; S
cann
ing
VDP
Proje
ct (A
pply
Log
ic—
CRIT
IQU
E)Qu
iz 9
12 11/8
Photo
graph
y fo
r Rep
roduc
tion
Print
ing In
dustr
y Pro
cess
Cont
rol
Guide
lines
Capt
urin
g Di
gita
l Im
ages
—Sc
anni
ng a
nd
Digi
tal C
amer
asCo
nver
t to
Prof
ileCo
nver
t pho
tos t
o pr
ofile
Work
on
VDP
Proje
ctQu
iz 10
1311
/15
Chap
ter 6
Elem
enta
ry C
olor
Mana
gem
ent
Pref
light
ing
Finish
VDP
Pro
ject (
Pref
light
, file
inter
vent
ion,
and
Outp
ut to
PDF
)Qu
iz 11
ADD
Signi
fican
ce
of th
e Stu
dyDu
e 11
/21;
11:
59 P
M
1411
/22†
Chap
ter 6
Film
Carri
ers, P
roofs,
and
Plat
es;
Callo
uts o
f a F
lat5:
Pre
fligh
t Bas
icsPr
eflig
htin
g, P
roof
ing
& Pl
ates
Quiz
12AD
D De
finiti
on o
f Ter
ms
Due
11/2
9; 1
1:59
PM
1511
/29
Kipph
an C
hapte
r 4.1
Dire
ct-to
Tech
nolog
iesFi
na
l H
ard
cop
y P
ort
foli
o D
UE
1612
/15
FIN
AL
EXA
M:
Dec
embe
r 15
11:0
0am
– 2
:00 p
mFI
NAL
NOTE
S:
* Th
ere
will
be n
o lec
ture
this
week
due
to th
e La
bor D
ay h
olida
y. Ho
weve
r, all
labs
will
mee
t.
† Th
ere
will
be le
cture
this
week
, but
no
labs d
ue to
the
Than
ksgiv
ing
Holid
ays.
– 5 –
for this course can be copied from Blackboard or Microsoft Teams to your Flash drive or you may access the instructional materials server from any computer using your web browser.
Email account: All DIGM 3351 students must have a UH Exchange Account. Your access will be <username>@cougarnet.uh.edu. If you do not have an exchange account, go to https://uh.edu/o365-migrations/selfservice/auth/index.php to obtain one.
Why 5 hours per week? DIGM 3351 is a lecture/lab class and is governed by University policy as well as policies of the accrediting bodies. First, students should understand that each hour of class credit requires three hours per week in a “long” semester, such as Fall or Spring: one hour in lecture and two hours of personal study/homework. Thus, a three-hour course requires nine hours per week in a “long” semester: three in class and six on your own. However, lab earns in-class credit at one-third the rate of lecture. Thus, it takes three hours of lab to earn one hour of lecture credit. DIGM 3351 requires you to spend two hours in lecture. For those two hours, you receive two hours of credit. The three hours of lab, counted together, are worth one hour of credit. Thus, you spend five hours per week in a three-hour lecture/lab class. Remember that you still “owe” Dr. Waite a total of nine hours for the three-hour course. Nine minus five equals four. Thus, you should spend four hours per week on your own reading, studying, and working on homework and on-line quizzes. That’s the expectation of this course.
Important Information: As a student of the University of Houston, information available at http://www.uh.edu/provost/policies/student/resources/ will be criti-cal to you in insuring that your academic pursuits meet with success and that you encounter the fewest financial and academic difficulties possible. Please take a few moments to review each of the areas, and become familiar with the resources detailed on the website with regard to: The UH Academic Honesty Policy: the UH Academic Calendar; Students with Disabilities; Religious Holy Day FAQs; and Other Information.
Lecture assignments: On-Line Quizzes: There will be weekly quizzes on Blackboard. These quizzes are open
notes/open book and may be taken at your leisure during the week each quiz is available. They will form the basis of the midterm and final, although questions not appearing in the quizzes may be used in the exams.
Written Exams: There will be two exams given—a midterm and a final. The midterm will
cover all lecture material covered up to the exam. The final will cover all material covered after the midterm. In general, plan to answer those on-line quiz questions that stumped a large percentage of the class.
– 5 –
Sessi
onRe
ad L
even
son/
DIGM
web
site/
Blac
kboa
rd a
rticle
sLe
vens
on V
ideo
sLe
cture
Topi
cLa
b To
pic
Lab
Proje
ctsLe
cture
BB
Quiz
Thes
is Ch
apter
1
18/
23Ch
apter
s 1, 4
1: M
ulti-
Chan
nel P
ublis
hing
4: In
dustr
y Se
gmen
ts Ov
ervie
wIn
trodu
ction
and
Or
ienta
tion
QR C
odes
Data
Mer
geSo
ftwar
e/Eq
uipm
ent T
our;
Calib
ratio
n; Q
R Co
de;
Data
Mer
ge u
sing
InDe
sign
(Nati
onal
Geog
raph
ic) P
DF/X
-3—
Choo
se Q
uesti
on w
ith
Dr. W
aite
28/
30
Why
Varia
ble D
ata
Print
ing...
.Ra
rity:
Anot
her R
easo
n (G
ood)
...Wh
at is
Var
iable
Data
Prin
ting..
. Co
nten
t Per
sona
lizat
ionPr
int P
rodu
ction
Prin
t Pro
ducti
on u
sing
Digi
tal P
ress;
Cut
ting
and
fold
ing
of N
ation
al Ge
ogra
phic;
XMP
ie Ca
mpu
sQu
iz 1
Choo
se Q
uesti
on w
ith
Dr. W
aite
Labo
r Da
y*9/
6
Prin
t Too
ls to
eng
age
audi
ence
XMPi
e uC
reat
e Pr
int T
utor
ials
39/
13Ch
apter
s 8, 9
8: S
heetf
ed O
ffset
Prin
ting
8:Pi
ezo
Inkje
t8:
The
Electr
opho
togr
aphic
Pro
cess
Prod
uctio
n of
Prin
t Me
dia
Prin
t Too
ls to
eng
age
audi
ence
XMPi
e Tu
toria
ls (D
ynam
ic Pr
int)
VDP
Bake
ry Co
upon
Quiz
2Ch
oose
Que
stion
with
Dr
. Wai
te
49/
13
Desig
n Gr
eat M
ail G
uide
1 of
3Ma
iling
Basic
s for
Print
ersUS
PS M
ail Te
mplat
e 20
13Di
rect
Mark
eting
Prin
t Too
ls to
eng
age
audi
ence
VDP
Bake
ry Co
upon
(Dyn
amic
Print
)Pla
nning
Ses
sion
for VD
P Te
rm P
roject
—Gr
oup
Roles
Cho
sen
Quiz
3Ch
oose
Que
stion
with
Dr
. Wai
te
59/
20De
sign
Grea
t Mail
Guid
e 1
of 3
Audie
nce
Parti
cipat
ion9:
Spe
cial P
rintin
g &
Finish
ing
Effe
ctsEn
gagi
ng w
ith th
e Au
dien
ceTra
nsm
edia
Ma
rketi
ng®
XMPie
Circ
le Tra
ining
; Uplo
ad VD
P Ba
kery
Print
to C
ircle
VDP
Term
Proj
ect fl
ow (i
nclud
ing P
rint a
nd Em
ail)
Quiz
4
69/
27Ch
apter
2, 5
Diff.
Bet
ween
Digi
tal &
Trad
Prep
ress
2: A
Brie
f Hist
ory
of T
ype
2: L
etter
pres
s Prin
ting
Dem
o5:
Grap
hic M
eans
(Tra
iler)
Tradi
tiona
l Pre
pres
sPr
int T
ools
to e
ngag
e au
dien
ceVD
P Te
rm P
roject
—Re
searc
h (D
esign
—inc
luding
UH
Bran
d Gu
idelin
es—
Conte
nt, D
ataba
se, L
ogic)
Quiz
5
710
/4Ch
apter
5Wo
rkflow
: Elec
tronic
5: C
hapt
er O
verv
iew8:
The
Digi
tal S
hift
Digi
tal P
repr
ess
Prin
t Too
ls to
eng
age
audi
ence
VDP
Term
Pro
ject—
Work
Day
; Lab
Cat
ch-u
p Da
yM
idte
rm H
ard
cop
y P
ort
foli
o D
UE
Quiz
6In
trodu
ction
Due
Due
10/
10 1
1:59
PM
810
/11
MID
TERM
EXA
MIn
tro to
pho
togr
aphic
re
prod
uctio
nPh
oto
shoo
t*Cr
op/S
cale/
Size/
Imag
e Ad
justm
ents/
Plac
ing
in In
Desig
nM
IDTE
RM
910
/18
Chap
ter 1
1GR
ACoL
Stu
dent
Work
book
Job
Engi
neer
ing
Halft
ones
Meas
ure
Dot S
izeMe
asur
e Do
t Size
s in
Phot
osho
p (S
. Hun
ter P
hoto
)Qu
iz 7
1010
/25
Demy
stifyi
ng th
e Ha
lfton
e Pro
cess
Halft
onin
gPr
even
ting
Pixe
lizat
ionPe
rsona
l Pho
to C
onve
rted
to g
ray
scale,
H/T
, FM
VDP
Proje
ct (D
esig
n D
ue—
CRIT
IQU
E)Qu
iz 8
ADD
Rese
arch
Que
stion
Due
10/3
1; 1
1:59
PM
11 11/1
Setti
ng H
alfton
e LP
I: Ta
ming
the
Beas
ts of
Res
olutio
n; Vie
wing
Dist
ance
...Sc
reen
Freq.
Imag
e siz
ing
LPI/
DPI/
PPI
Scan
ning
Vecto
r vs p
ixel-b
ased
imag
es; S
cann
ing
VDP
Proje
ct (A
pply
Log
ic—
CRIT
IQU
E)Qu
iz 9
12 11/8
Photo
graph
y fo
r Rep
roduc
tion
Print
ing In
dustr
y Pro
cess
Cont
rol
Guide
lines
Capt
urin
g Di
gita
l Im
ages
—Sc
anni
ng a
nd
Digi
tal C
amer
asCo
nver
t to
Prof
ileCo
nver
t pho
tos t
o pr
ofile
Work
on
VDP
Proje
ctQu
iz 10
1311
/15
Chap
ter 6
Elem
enta
ry C
olor
Mana
gem
ent
Pref
light
ing
Finish
VDP
Pro
ject (
Pref
light
, file
inter
vent
ion,
and
Outp
ut to
PDF
)Qu
iz 11
ADD
Signi
fican
ce
of th
e Stu
dyDu
e 11
/21;
11:
59 P
M
1411
/22†
Chap
ter 6
Film
Carri
ers, P
roofs,
and
Plat
es;
Callo
uts o
f a F
lat5:
Pre
fligh
t Bas
icsPr
eflig
htin
g, P
roof
ing
& Pl
ates
Quiz
12AD
D De
finiti
on o
f Ter
ms
Due
11/2
9; 1
1:59
PM
1511
/29
Kipph
an C
hapte
r 4.1
Dire
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Senior Thesis/Term Paper: Every Digital Media major is required to complete a “research thesis.” Your thesis will be related to a question, within Digital Media (print, Internet, photography, motion media, animation, management, leader-ship, logistics, marketing, and so forth) that you would like to answer. You should choose a question that interests you…something that you want to be an “expert” in by the time you graduate. Once you choose a ques-tion, you will not be allowed to change it. You will work on this question for four semesters. So, pick something interesting!
In DIGM 3351 you should be working on Chapter 1: “Statement of the Problem” section of your thesis.
Your thesis will culminate when you are a senior and take DIGM 4399 (Senior Thesis). In the Senior Thesis class, the goal is for you to complete a paper that can be submitted as a student article to a professional journal. A flowchart that shows how your thesis will be prepared can be found on page 13 of this syllabus.
If you are not a Digital Media major, you still have to write a short (two-three page) paper for this class on a topic related to Digital Media (see sub-areas above). Your specific task will be chosen in consultation with Dr. Waite.
Your paper will be graded according to the University of Houston's Undergraduate Writing Assessment Rubric. You can find this rubric at https://web.tech.uh.edu/digitalmedia/materials/senior-thesis-flow-chart.pdf. A copy of this rubric is also found on page 14 of this syllabus.
You are writing PART of a paper for this class. It can be NO MORE than three pages long. It has four sub-sections that are (see pages 15–17):
• Introduction• Research Question• Significance of the Study• Definition of Terms and Reference List
Please note that YOU ARE NOT WRITING AN ENTIRE PAPER.
Your paper will be due in four stages (see the course schedule). After your first submission, you will IMPROVE what you’ve already written and ADD new content each time you submit it.
ALL STUDENTS IN THIS CLASS are REQUIRED to meet with Dr. Waite to discuss this research paper/project in detail. Meetings will be arranged to discuss the conduct of this research paper.
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Netiquette in Class: The College of Technology’s buildings are fully wireless capable. That means that you can log-on to the Internet from any part of any of our buildings, including the classrooms. We encourage you to bring your laptops, netbooks, and so forth to lectures so that you can take digital notes, download materials your professor provide, and take advantage of websites that your professor suggests.
However, it is extremely rude to use your laptop for surfing the web, answering e-mails, playing games, or other off-task functions during class. It is also a waste of your money since your lectures are packed with important information being presented by your professor who knows more about the topic than you do. You are paying money to be in class. Do not waste your money by trying to ineffectively multi-task during class!
Cellphones, PDAs, and other handheld devices fall into the same cat-egory as laptops. They should not be used for non-class activities.
Dr. Waite realizes that you are an adult and are free to squander your time any way you want. However, you do NOT have the right to inter-fere with other students who are trying to listen to lectures. Therefore, if you insist on texting, e-mailing, or surfing, sit in the back of the classroom where you won’t bother anybody.
Notes: To help yourself stay focused during online lectures, be sure to take
notes. You may use your notes on your exams.
Attendance: Attendance at all class sessions is expected. There will be a grade pen-alty for all absences. In other words, there is no such thing as an excused absence. Be on time for lectures and labs! Tardies (defined as arriving after attendance has been taken) count as 1/2 an absence. You may only accumulate three total absences—lecture or lab, full-days or tardies. You may be dropped after the fourth absence. Look at it this way: there is no way to make up any lecture or lab that you miss. Notes from friends or textbook readings are no substitute for actu-ally being present in class when your professor explains a concept or process.
Here’s another thought: you and the taxpayers of the State of Texas are paying your professor to be present in the DIGM 3351 class. Why pay money for something you don’t take? Another notion: attending class is like attending a concert. If you show up late, or don’t show up at all, you’ll miss the concert. The band is not going to play the show again for you! Neither will your professor teach the topic again.
Classes will start on time. Students who are in their seats in class or whose names are displayed in Microsoft Teams when class starts will receive 100% for that day’s attendance. Students who come in late will
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receive 50% or 25% (depending upon how late) for that session’s atten-dance.
Extra credit: A maximum of five percent overall course extra credit may be earned in three ways:
1. You may participate in the University of Houston chapter of the Graphic Communications Education Association (GCEAUH). Students who join and attend association meetings can earn up to three percent extra credit on their final grades (one point per meet-ing). GCEAUH officers may receive five points of extra credit on their final grades.
2. Visit the Printing Museum. Take a selfie inside the museum. Prepare a short report about the section you found most interesting. This is worth two percent bonus credit.
3. If YOU average 90% or higher on all quizzes, you will receive five percent bonus on your final course grade.
Lab assignments: Lab assignments are to be completed as soon as possible and uploaded to Blackboard using TurnItIn. In addition, some of your work is to be placed into a hard-copy portfolio (as appropriate) to be submitted on the lab day during midterm week and on the day of the final exam. Include only those projects listed on the course schedule (page 4) unless otherwise instructed by your professor or lab instructor. Hard-copy portfolios may be as simple or elaborate as desired. However, students should remember that they only get one opportunity to make a good first impressi
Lab assignments submitted through TurnItIn are all graded according to the following rubric:
1 Group assignment grades are adjusted to reflect the time and effort provided by each student.– 8 –
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There is no need for a student to earn any less than a B on any project. Don’t be meek! Show your work to Mr. Le or Dr. Waite in advance for advice!
Selected projects are to be printed and submitted in a 13 X 19” hard-copy portfolio (samples will be shown in class). This oversized format is necessary to support the press sheets you will print. The purpose of this portfolio is for job interviews. It needs to contain ONLY your best work...including work you do outside of class.
Hard-copy portfolios are due for midterm review and again for final grading as shown on the course schedule on Page 4.
Dr. Waite suggests the 13 X 19 Itoya Portfolio available online at, for example, https://www.bhphotovideo.com/c/product/279878-REG/Itoya_IA_12_13_Profolio_Storage_Display_Book.html/?ap=y&smp=y&msclkid=10a7801124421a4c8921e08bb22693fc Used portfolios may be available.
Term Group Assignment2: The primary focus of this class will be the strategic production of a vari-able data printing campaign that will be used to recruit students to the UH College of Technology.
You will do this project in teams of 3–4 students. Dr. Waite has already chosen and informed you of team membership. These groups have stu-dents who are good at graphic design, content (photography and text), leadership, and data mining. Your group needs to choose a group lead-er and inform Dr. Waite of that person’s name on or about 9/30/2021.
The College of Technology offers 12 undergraduate degrees. See https://uh.edu/technology/programs/undergraduate/.
Your group’s task is to create a 4 1/4 X 6 inch post card that meets the University of Houston’s Brand Guidelines (see https://uh.edu/marcom/guidelines-policies/brand/index) with the following call to action:
2 Group assignment grades are adjusted to reflect the time and effort provided by each student.
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Complete the form found at www.uh.edu/technology/vdp.
The design of this post card can be created by your group, be based upon a project you created in DIGM 2353, or you may search “post card” on Envato (https://elements.envato.com) and ask Mr. Le or Dr. Waite to download a package for you.
A database will be provided. Use the fields in it to target the information to the intended recipient. Mine recipients who might be interested in each of the College’s 12 programs.
The content of this card must be variable and include the following varia-tions for each of the College’s 12 undergraduate programs: Red items are required! Use at least ONE of the black items. 1. A photograph of the building that houses the program (Cameron, T1,
or SAB1)2. The College of Technology gyroscope (graphic element). See
https://uh.edu/technology/college/marketing/branding/ 3. The College of Technology Tagline (use #1 when referring to the
College itself and #2 when referring to the College’s students).4. A different UH-brand color for each program. Choose from among
those in the UH Brand Guide. You must use PANTONE 186 some-where in your design.
5. Typefaces must adhere to the UH Brand Guide.6. At least one program-specific photograph for each program. Photos
can be taken by your group, downloaded from the Photography sec-tion of the UH Brand Guidelines, or from a royalty-free website (we have an account with Envato (https://elements.envato.com—Mr. Le or Dr. Waite will need to download the photos for you). Photos must adhere to UH Brand Guidelines. This photo may also meet require-ments 9 and 10 below.
7. A brief description of the program. Click the links on https://uh.edu/technology/programs/undergraduate/ and use the verbiage pro-vided to write a CONCISE description of the program.
8. The program’s logo must be included. These are available on the UH Brand Guidelines web page.
9. Target the recipient’s gender with a gender-specific photo. Photos must adhere to UH Brand Guidelines
10. Target the recipient’s ethnicity with an ethnic-specific photo. Photos must adhere to UH Brand Guidelines.
11. A QR Code and URL for the call to action: www.uh.edu/technol-ogy/vdp
12. Include a text line similar to the following: Designed and produced by Digital Media students (then list your names).
13. Considering targeting demographics. Learn which demographic groups are less represented in each program by using the statistical tools available at https://uh.edu/ir/.
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This will be a contest...the winning group will receive a prize from the Dean’s office and a first-place RedFest Award. Judges will be the Dean, Assistant Dean, and Director of Undergraduate Recruiting.
So far as the project grade, the rubric is different than the rubric used for other assignments. It was developed in conjunction with industry pro-fessionals at Xerox/XMPie. See below. Each individual’s grade will be “tempered” by the peer-evaluation score that student receives.
You will need to write a complete Design Concept Report, as you were taught to do in DIGM 2353.
Per the Rubric, your Design Concept Report must address “Creativity,” “Art and Print,” and “Logic.”
Grade expectations: Dr. Waite expects you to be capable and motivated professionals. No such student should be content with a grade less than “B.” Please pro-vide the attention, motivation and effort necessary to reach this grade expectation.
Test/exam policy: Blackboard exams: you may use any materials you’d like during these exams. However, you may not, under any circumstance, cheat. Focus your attention on http://publications.uh.edu/content.php?catoid=36&navoid=13063 . Note that, according to University pol-icy, your professor can take one or more of several actions if you cheat. Sanctions may include, but are not limited to: a lowered grade, failure on the examination or assignment in question, failure in the course, pro-bation, suspension, or expulsion from the University of Houston, or a combination of these. Use of content posted by other students on sites such as quizlet.com IS CHEATING. If your written answer on a quiz matches the exact verbiage of my answer key, you will get a zero.
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Due date policy: Late work is “yesterday’s news.” In keeping with this idea, assignments must be turned in as scheduled. Please see the class schedule for specific due dates. Late work will receive a grade penalty of 10% per class ses-sion. If you cannot attend class on a day that an assignment is due, you must make arrangements to get the work to Dr. Waite no later than the next business day.
Adds/drops: Please refer to the University’s Undergraduate Catalog and the Schedule of Classes for the appropriate add/drop dates and proce-dures. Those procedures must be followed to the letter.
Incompletes: An “incomplete” grade will only be issued if the student is maintain-ing an acceptable level of achievement and cannot, due to some fac-tor beyond the control of the student, complete one or more major assignment. If a student wishes an “incomplete” grade, s/he must explain the situation to Dr. Waite in advance and make specific arrange-ments to make up missing work no later than one year after the “incom-plete” is issued.
Classroom cleanliness: Janitorial services are rarely provided in the Digital Media labs. For this reason, and to keep the equipment clean, no food or drink is allowed in the room for any reason at any time. Please clean up after yourself!
Americans Any student who may be in need of additional help under the with Disabilities Act: ADA guidelines should contact Dr. Waite ASAP. Communication Parameters: Dr. Waite truly wants to speak with you, to assist you, to help make you
successful. However, there are parameters as to what you can expect. In particular, communications of any kind (e-mail, voice mails, or texts) sent to Dr. Waite outside of business hours may be not be answered until the next business day. This is particularly true on weekends...especially Sundays.
COVID-19 Updates Since academic policies have changed frequently due to our attempts and Resources to ensure student success during COVID 19, please regularly check
https://uh.edu/provost/policies-resources/covid19/ to see if any of the Provost’s policies have superceded this syllabus. For example, in Spring 2021, faculty were informed, after the beginning of the semester, that attendance could not be counted as part of a course grade. Such a policy impacted Dr. Waite’s syllabi during that semester, so modifications to the grading scale occurred. Dr. Waite will try to keep you updated with any COVID-related policy changes.