Cosmetic World Oct 11, 2010

Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2010 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. 205

BULLETIN

oCTobeR 11, 2010 Vol. XLV / No. 15www.cosmeticworld.com

Cosmetic World®

THIA BREEN ENTERS CIRCLE OF CHAMPIONS

ELIZABETH ARDEN PUTS TWIST ON MARIAH CAREY’S

LOLLIPOP BLING

CEW HONORS FIVE EXTRAORDINARY WOMEN

-Continued on Page 208-Continued on Page 211

For the first time ever, Elizabeth Arden has executed an Augmented Reality program through an advertisement for Mariah Carey’s new fragrance collection, Lollipop Bling. elizabeth Arden featured the advertisement in the September issues of Lucky and Teen Vogue, making it the first time each title has ever executed augmented reality as well.

elizabeth Arden’s partnership with Lucky and Teen Vogue is a new way to expand the traditional print content and advertising experience with Web-based video, while also reaching both the magazine and the fragrance brand’s key demographics.

“While non-traditional initiatives such as Augmented Reality will not

The 35th anniversary of the Cosmetic Executive Women (CeW) Achiever Awards recognized five women’s excellent achievements in the beauty business at the Waldorf=Astoria on october 1.

Janet Pardo, senior vice president of global product development for Clinique, Alex Keith, vice president of P&G, Claudia Poccia, global president of Avon/mark., Lori Singer, group vice president of global marketing for Coty Prestige, Alex Keith, vice president of P&G, and Lisa Price, founder of Carol’s Daughter were honored for their and the beauty industry.

Highlighting her competitive nature and vision for success, Ms. Keith said, “Competition makes me better, which

CEW BEAUTY AWARDS ACCEPTING ENTRIESThe Cosmetic Executive Women’s 17th Annual CeW beauty Awards began accepting entries on

LAUDER AND HURLEY PROMOTE BREAST CANCER CAMPAIGN

Since 1992, Evelyn Lauder, senior corporate vice president of The Estée Lauder Companies,

FGI APPOINTS LOFTUSThe Fashion Group International has appointed Donald Loftus, president and Ceo of P&G Prestige U.S., as chairman of

-Continued on Page 212

-Continued on Page 212

-Continued on Page 212

-Continued on Page 212

-Continued on Page 212

-Continued on Page 212IFF APPOINTS BAYDAR AS SVP R&D

Ahmet Baydar has been appointed to the newly-created position of senior v ice pres ident , r e s e a r c h a n d

The Fragrance Foundation presented the 11th Circle of Champions award to Thia Breen, president, North America, of The Estée Lauder Companies at a dinner ceremony at the St. Regis on october 5. each year an individual is honored for their notable impact on the fragrance industry.

Ms. breen was congratulated by colleagues, friends and family. “For me personally, she is the poster child for integrity,” said Rochelle Bloom, president of The Fragrance Foundation. “I don’t think anybody can match her in this.”

Don Loftus, president and Ceo of P&G Prestige U.S., gave a dynamic award presentation to Ms. breen, including a vibrant vocal performance

-Continued on Page 206

MARGULIES JOINS L’ORÉAL PARISIn 2011, Julianna Margulies will begin appearing in advertising campaigns for the Revitalift skincare collection as the newest

BALBIER PROMOTEDJennifer Balbier has been named senior vice president of global product development,

206 OCTOBER 11, 2010 COSMETIC WORLD

Debra Davisadvertising directorext. [email protected]

Jennifer Druckerart directorext. [email protected]

Eric Michelsonphotographer

John G. Ledespublisher & editorext. [email protected]

George Ledespresident & ceoext. [email protected]

Brittany Burhopexecutive editorext. [email protected]

Debbie Wardmanaging editorext. [email protected]

COSMETIC WORLD

Production ext. 245 / Circulation ext. 248 / Accounting ext. 232

PHONE 212-840-8800 FAX 212-840-7246 WEB www.cosmeticworld.com SUBSCRIPTIONS: 800-304-8323

PUBLISHER CONFIDENTIALITY POLICY: The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

COSMETIC WORLD (ISSN0589 8447) has been published since 1966 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of The Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years. Periodicals postage paid at New York, N.Y. POSTMASTER: Send address changes to COSMETIC WORLD, 16 E. 40th Street, Suite 700, New York, NY 10016

For future events, go to cosmeticworldcalendar.com

-Continued from Page 205THIA BREEN ENTERS CIRCLE OF CHAMPIONS

by Laurie Dowley, senior vice president of Elizabeth Arden, in which she sang, “That’s why Thia is our champ.”

After joining The estée Lauder Companies in 1977, Ms. breen said she yearned to continue the perfume legacy that Mrs. estée Lauder started in 1953.

“I believe the truest test of a fragrance is the entire

fragrance story,” breen said. “How did it come to be and why was each note chosen?”

Now overseeing 28 brands for North America, Ms. breen uses her innovation and creativity to energize her business. “I’m a fragrance fanatic and I keep learning,” she said. “Sometimes I even wear two a day.”

The Estée Lauder Companies’ John Demsey and Allen Burke of QVC.

Elizabeth Arden’s Bonnie Beer, Elizabeth Park, Kathy Widmer and Joel Ronkin.

Mane’s Michel Mane and George Ledes of Beauty Fashion.

Macy’s Muriel Gonzalez with Maureen Case of The Estée Lauder Companies and

Howard Kreitzman of Bloomingdale’s.

Avon/mark.’s Claudia Poccia and Mike Gould of Bloomingdale’s.

Givaudan’s Cos Policastro with Jill Belasco of Maesa Group and Daniel Rachmanis of

The Estée Lauder Companies.

Firmenich’s Debra Butler and Jerry Vittoria with Elana Drell Szyfer.

Ann Gottlieb Associates’ Ann Gottlieb with The Estée Lauder Companies’ Daniel Annese and Carol Russo and Jayne Jamison of Seventeen.

The Estée Lauder Companies’ William Lauder and Thia Breen with Scott Beattie and Laurie Dowley of

Elizabeth Arden.

Firmenich’s Frank Voelkl with The Estée Lauder Companies’ Trudi Loren, Veronique Gabai-Pinsky and Karyn Khoury and Bertrand Lemont of IFF.

Coty’s Lindsey Kopald, Denise McEvoy and Ruth Sutcliffe.

Teen Vogue’s Sabine Feldman, Fusion Brands’ Dana Kline and Caroline Pieper-Vogt (r.) with

Lord & Taylor’s Barbara Zinn Moore.

■CW

BRILLIAN

T

EXCEPTIONAL

GRAND

OUTSUPERBWORTHY

DAZZLING

IMPRESSIVESTA

NDING

REMA

RKABLE

NOTE

Congratulations to the 2010 CEW ACHIEVER

AWARD WINNERS

Sephora_ad_CW.indd 1 10/7/10 11:00 AM

208 OCTOBER 11, 2010 COSMETIC WORLD

CEW HONORS FIVE EXTRAORDINARY WOMEN

makes our consumers better.” Ms. Poccia reflected on what she thinks CeW is all

about: giving women confidence so they can unleash their full potential.

“every day we get to make someone feel better about their self,” Poccia said.

Reminiscing about her past, Ms. Price said, “I began making products in my kitchen… and being on HSN has been a catalyst for my success.”

Ms. Singer outlined some of the curve balls she has had thrown at her throughout her life, but stressed the need to embrace change and create your own destiny. “I’ve always believed the key to success is the ability to adapt,” Singer said.

Thanking her family for being her biggest fans, Ms. Pardo looked down from the stage at her eight-year-old daughter, Gina Li. “I promise you will never run out of pink sparkly lip gloss,” she said. “I think I know where I can find some.”

Throughout CeW’s 35 years, significant strides have been made by companies supporting women in the industry. This year, the first-ever Corporate empowerment for Women (C.e.W.) Award was created to acknowledge companies that develop and support programs contribut-ing to the advancement of women.

Susan Sweet, general manager of Neutrogena, accepted the award on behalf of Johnson & Johnson Consumer Companies, Inc.

-Continued from Page 205

Sephora’s Bernadette Fitzpatrick, Sharon Rothstein, Allison Slater and Jessica Stacey.

Clinique’s Lynne Greene and Janet Pardo.

P&G’s Bruce Katzman, Marc Pritchard, Esi Eggleston Bracey, Alex Keith, Gina Drosos,

Ed Shirley, Brent Miller and Kelly Vanasse.

Robertet’s Jérome Epinet, Lorene Broc and Joe Lattarulo.

The Estée Lauder Companies’ Fabrizio Freda, Thia Breen, Evelyn Lauder and William Lauder.

P&G’s Gina Drosos and Esi Eggleston Bracey (r.) with Carlotta Jacobson of CEW.

Maesa Group’s Glen Tatem, Jill Belasco and Scott Kestenbaum.

Coty’s Carlos Timiraos, Catherine Walsh, Susan Kelly and Jon Dinapoli.

Lori Singer and Ann Gottlieb of Ann Gottlieb Associates.

Neutrogena’s Susan Sweet and Stefano Curti of Johnson & Johnson.

The Estée Lauder Companies’ Trudi Loren, Cos Policastro of Givaudan and Avon’s Isabel Lopes.

Arcade’s Eric Dalbo and Diane Crecca with Michael Alpeir and Giovanni Boiano of Coty.

IFF’s Maria Virginia Beltrao, Amy Bourne, Mara Dumski and Sue McEwen with Bond No. 9’s Laurice Rahmé (2nd r.). ■CW

Experience the excitement of our creative process;from discovery through development, to the emotional

pleasure and celebration of the final product.Join us and enjoy the journey.

www.givaudan.com

Givaudan-new.ad_CW.indd 1 6/16/10 12:32:09 PM

Experience the excitement of our creative process;from discovery through development, to the emotional

pleasure and celebration of the final product.Join us and enjoy the journey.

www.givaudan.com

Givaudan-new.ad_CW.indd 1 6/16/10 12:32:09 PM

210 OCTOBER 11, 2010 COSMETIC WORLD

Maybelline New York met with emmy Award winning designer Janie Bryant to talk about her

designs, tips and trends at their annual spring preview on September 21.

Known for her costume designs for television shows like Deadwood and Mad Men, Ms. bryant has played a huge role in bringing vintage pieces to contemporary clothing.

“Women in the 50s and 60s had to have the perfect

fit and tailored clothes,” bryant said. “That is the philosophy for cosmetics now. Women need makeup that fits them.”

Making note of important trends, Ms. bryant said she likes rosy pinks and corals for blush, which adds a nice pop of color to the face.

MACY’S AND ALLURE TAG TEAM THE BEAUTY SCENE DIOR BEAUTY OPENS COUNTER IN LORD & TAYLOR

MAYBELLINE TALKS TRENDS WITH JANIE BRYANT

CITYSCENE

Beauty Scene, Macy’s biggest beauty event of

the fall season, brought together makeup artists, beauty editors, executives and shoppers for a cosmetics extravaganza on September 24.

Hosted by Linda Levy, vice president of marketing cosmetics and fragrances

for Macy’s, and Amy Keller Laird, beauty director for Allure, the event featured makeup artists’ demonstra-tions of the top 10 tips and techniques from cosmetic counters and runways using best-selling products.

Executives, editors, makeup artists and beauty lovers gathered at the launch of the Dior Beauty counter at Lord & Taylor

on october 1.

Brendan Hoffman, president and Ceo of Lord & Taylor, Terry Darland, president, North America, of Parfums Christian Dior and Barbara Zinn Moore, senior vice president of cosmetics and home for Lord & Taylor spoke with guests about the featured design aspects of the counter. Two major highlights of the new design are the fragrance bar, complete with brightly lit platforms for dual exposure, and the makeup station, which emulates the feeling of being in a back-stage fashion show type setting.

“It is an entire experience of luxury where the customer can get a real feel for the fashion and the makeup,” Hoffman said.

FIT’s Master’s Degree Program, Cosmetics and Fragrance Marketing and Management (CFMM), celebrated

its 10th Anniversary at Guastavino’s in New York City on September 22. The event honored Marc Pritchard, global marketing and brand building officer for Procter & Gamble, and Linda Wells, editor in chief of Allure, for their support of the program and commitment to education.

“Happy 10th birthday to the FIT Master’s Program,” Wells said. “When you marry beauty with brains, that is a killer combination.”

FIT CELEBRATES A DECADE OF BEAUTY

■CW

Allure’s Amy Keller Laird and Agnes Chapski with Linda Levy, Joan Bolingbroke and

Tasha Blackman of Macy’s.

Linda Levy getting beauty tips from a makeup artist’s demonstration.

Lord & Taylor’s Lorraine Mushio, Barbara Zinn Moore and Brendan Hoffman with Terry Darland of Parfums Christian Dior.

The Dior Beauty

counter and makeup station.

Maybelline New York’s Charlotte Willer with

Janie Bryant.

Maybelline/Garnier’s David Greenberg with Stephan Kanlian of FIT, Linda Wells

and Marc Pritchard.

211OCTOBER 11, 2010 COSMETIC WORLD

ELIZABETH ARDEN PUTS TWIST ON MARIAH CAREY’S

LOLLIPOP BLING

replace traditional advertising, they serve as a necessary supplement to drive brand awareness and remain competitive in today’s dynamic envi-ronment,” said Noreen Dodge, senior vice president of marketing at elizabeth Arden.

In the future, this concept could potentially expand beyond fragrance into other areas such as makeup and skincare.

“At elizabeth A r d e n , w e always strive to deliver some-t h i n g t r u l y unique to the category, and A u g m e n t e d R e a l i t y h a s proven to be a

successful tool to increase brand aware-ness and viral activity,” Dodge said.

When readers visit LollipopBling.com, they can use the ad to virtually wear Mariah Carey’s ring, take photos of themselves in a branded billboard and even lick a virtual lollipop.

“The experience has allowed Mariah’s loyal fan base to interact with the brand in a fun and break-through way,” Dodge said.

Young people, specifically tweens and teens, are targeted with this type of advertising because of the wide-spread use of the Internet.

“Augmented Reality is a cutting edge technology which speaks directly to this demographic and allows them to engage with the brand beyond what is traditionally expected,” Dodge said.

Ms. Dodge also added that Mariah Carey always takes an authentic approach to her fragrances by incor-porating her life experience into all of her brands.

“Lollipop bling was a collection inspired by her husband Nick’s marriage proposal,” Dodge said. “As with all of her fragrance projects, Mariah was extremely involved from beginning to end.”

-Continued from Page 205

After months of recession, the beauty industry is back in business and the HBA Global Expo and Conference highlighted new concepts and ideas for consumers and businesses alike. Held at the Jacob K. Javits Convention Center in New York City, the event took place on September 28-30 and featured over 600 exhibitors, a variety of seminars and a keynote presentation by Pamela Baxter, president and Ceo of LVMH Perfumes and Cosmetics North America.

Recounting her past career experi-ences, Ms. baxter focused on the risks she took along the way and the key lessons she learned. “I started behind the counter, learning how to interact with the cus tomer,” baxter said. “Now I am figuring out w h e r e b r a n d s belong and decid-ing distribution for that image. It is important to get cross-functional experience.”

S t ress ing the importance of good leadership, Ms. baxter pointed out that it is crucial for employers to find the best talent that they can. “We need to find people that are better than we are and let them flourish,” baxter said.

“We need to stay on top of what is happening out there,” baxter said. “Social media has changed the land-scape and the way communication happens.”

Christie Brinkley received HbA’s Positively beautiful Award for her philanthropic endeavors with the Smile Train.

one of the seminars, Changing the Face of beauty Distribution, featured guest speaker Howard Kreitzman, vice president of cosmetics and

p e r f u m e s f o r Bloomingdale’s.

“The separation o f channels i s blurred, and the d r i v i n g f o r c e behind it is really t e c h n o l o g y , ” Kreitzman said. “ H o w d o e s a department store stay relevant with all of these new options?”

P r o v i d i n g answers to this key q u e s t i o n , M r. Kre i tzman d i s -cussed the critical element of service at the counter. “Many women base

their decision on the service they receive,” Kreitzman said. “We don’t believe in discounting cosmetics, but we believe in pushing lots of promo-tions, extras and add-ons.”

BEAUTY MEETS BUSINESS AT HBA GLOBAL EXPO

PEOPLE & PROMOTIONSMANE USA Dallas Stokes has been appointed vice president of sales. He joins the company from IFF, where he held senior management positions in sales and evaluation.

THE ESTÉE LAUDER COMPANIES Beth Spruance has been appointed vice president of global marketing for Origins and Ojon.

Pascal Bordat has joined the Aveda Corporation as vice president, Aveda research and development/estée Lauder botanical Technology.

RODALE INC.Mary Murcko has been promoted to executive vice president, group publisher. Laura Petasnick will succeed Ms. Murcko as publisher of Prevention.

■CW

■CW

Smile Train’s Brian Mullaney, Christie Brinkley and Pamela Baxter.

An overview of the show.

212 OCTOBER 11, 2010 COSMETIC WORLD

BULLETIN

PERFUMANIA REVAMPS WEBSITE Perfumania recently unveiled their redesigned website, Perfumania.com, which is newly equipped with modern features, exclusive promotions and a

FGI APPOINTS LOFTUS

FGI’s board of Directors. “I am so honored to have been

invited by FGI to take on this position,” Loftus said. “I will do all I can to help Margaret Hayes and the FGI board achieve the FGI mission, and will work to ensure the great traditions continue.”

CEW BEAUTY AWARDS

September 27. Voted on by members of the beauty industry, the awards are known for recognizing the most innovative products each year.

“our goal is to continue to bring relevance to the Awards with a focus on Indie products and a brand new award [the CeW eco beauty Award] that’s important for the industry,” said Carlotta Jacobson, president of CeW.

Product entries are being accepted until october 25 and are $475 for each entry. The late entry deadline is November 18 with an additional $75 fee. For complete information and to submit product entries, visit www.cew.org.

-Continued from Page 205

-Continued from Page 205

-Continued from Page 205

-Continued from Page 205

IFF APPOINTS BAYDAR

development. For the past two years, Dr. baydar has served as IFF’s vice president, global fragrance research and was responsible for overseeing the efforts of the fragrance synthesis, research perfumery, process engineer-ing and naturals research groups.

MARGULIES

spokesperson for L’Oréal Paris.Julianna joins a noteworthy roster

of spokespeople for the L’oréal Paris brand, including Beyoncé Knowles, Diane Keaton, Eva Longoria Parker and Freida Pinto, among others.

“Julianna is a charming, inspira-tional and accomplished woman

-Continued from Page 205who embodies the spirit of our brand philosophy, ‘because You’re Worth It,’”said Karen Fondu, president of L’oréal Paris.

more functional way for shoppers to get a personalized experience.

Users can take advantage of easier search capabilities and product recommendations with social media components and links to Twitter and Facebook accounts. Another high-light is the registration option with a “save purchase” feature for easy access to a customer’s favorite brands.

LAUDER AND HURLEY BCAhas been traveling the globe to acquire support for The Breast Cancer Awareness Campaign.

With the help of Elizabeth Hurley, spokesmodel for estée Lauder and The bCA Campaign, more than 110 million Pink Ribbons have been distributed worldwide.

“Soon after I joined estée Lauder, I found out my maternal grandmother h a d d i e d o f breast cancer,” H u r l e y s a i d . “She was a victim of a time when no one told any-one about the disease.”

Mrs. Lauder’s approach to con-quering breast c a n c e r h a s become a phil-anthropic mis-s i o n d u r i n g today’s modern and fast-paced culture. The cam-paign, “Connect. Communicate. C o n q u e r . Prevent breast Cancer one Woman At A Time. The Pink Ribbon. Wear It. Share It” calls everyone to action worldwide.

It encourages women and men to connect with everyone they know and communicate the importance of breast health and early detection. And, Mrs. Lauder would like the support to conquer this disease once and for all.

“When I launched the campaign, breast cancer was only spoken about in whispers,” Lauder said. “eighteen years later, countless survivors, sup-porters, politicians and celebrities have joined us in our mission.”

To date, the campaign and its retail partners expect to have raised more than $45 million for The Breast Cancer Research Foundation (bCRF),

a not- for-prof i t organization dedi-cated to funding clinical research and finding a cure in our lifetime.

S t rengthening partnerships to raise global awareness, Bloomingda le ’s a n n u a l “ P i n k ” c a m p a i g n h a s raised over $1.4 million for bCRF.

In order to gen-erate additional funding for bCRF, 14 estée Lauder b ra n d s j o i n e d together to contrib-ute 20 products to be sold throughout

october. estée Lauder will donate $500,000 in connection with the sales of its Pink Ribbon Collection to bCRF.

“There is a great deal of misinfor-mation about breast cancer,” Hurley said. “We need to connect with every woman we know—whether it be our mother, grandmother, sister, daughter or friend.”

-Continued from Page 205

Bloomingdale’s Howard Kreitzman and Francine Klein with Elizabeth Hurley and

Evelyn Lauder.

The Estée Lauder Companies’William Lauder, Fabrizio Freda and Evelyn

Lauder with Elizabeth Hurley.

BALBIER PROMOTED

Artistry brands, The Estée Lauder Companies. In this new role she will oversee all product development for M.A.C, Bobbi Brown and Smashbox.

■CW

Phot

o: W

ireI

mag

ePh

oto:

Wir

eIm

age