Corporate citizenship at Microsoft

Microsoft Corporate Citizenship

“A Locally Global Approach”

Melissa Pailthorp14th October

SEEIT MASIT Open Days 2010

Today's Discussion

A Bit of Context

Today’s Challenges – Tomorrow’s Opportunities

What Is Corporate Citizenship?

The Microsoft Journey

Citizenship @ Microsoft Today

Local and regional examples

Today’s Challenges

HUMAN

TRAFFICKING

CIVIL WAR

BUDGET DEFICIT

CORRUPTION

UNEDUCATED

POVERTY

HUNGER

The per capita carbon footprint of the United States is five

times that of China and over fifteen times that of India.

Globally, there are some 75 million

primary-aged children not enrolled in

school - 55% of whom are girls

The world is facing HUGE

issues.

Each year, an estimated 600,000 to 800,000 men,

women, and children are trafficked across

international borders

Each year, 3 million under-five children

die because they are undernourished

UNEMPLOYMENT

DISEASENATURAL

DISASTERS

FREEDOM OF SPEECH

GLOBAL WARMING

6.3-magnitude quake in Italy kills as many

as 150 people.

Trust can be precarious…

Trust in Corporations

In U.S., trust in business at lowest level in history

A10. [Business in general TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institution to do what is right. Please use a nine-point scale where one means that you "DO NOT TRUST THEM AT ALL" and nine means that you "TRUST THEM A GREAT DEAL". (Top 4 Box) Informed publics 35-64 in the United States and UK/France/Germany

Enron, the dot-com bust

and September 11

20

point

drop

U.S. is the new Europe

Tomorrow’s Opportunities

Microsoft’s Role

“It takes more than great products to make a great company”

Bill GatesMicrosoft Annual Citizenship Report, 2003

Creative CapitalismWorld Economic Forum 2008 Annual Meeting

“Microsoft has an important role to play in helping to advance social and economic opportunities”

Steve BallmerMicrosoft Annual Citizenship Report, 2009

A New Era!

“…it's the interaction between a company's principles and its commercial competence that shape the kind of business it will be.”

Just Good BusinessJanuary 19, 2008

“There's growing evidence that companies are embracing CSR practices… because they believe such strategies can be profitable and socially responsible.”

USA TodayFebruary 14, 2007

Community(Addressing Social Challenges)

Operations(Business Practices)

Products & Services(Doing Well by Doing Good)

Values

&

Mission

Business in Society

What is Corporate Citizenship?(aka Corporate Social Responsibility; Corporate Responsibility; Responsible Leadership; etc. etc. )

“Corporate activities that increase business value and benefit society”

Why How Corporations Do Business Matters

Reputation

Brand Value

Business Results

Building High Performing Organizations

StakeholdersEmployees

Customers

Shareholders

Civil Society

Government

Reputation Institute 2008

The Microsoft Journey

1978 2008

Microsoft’s Citizenship Journey

Naively

Local

Globally

Reactive

Strategically

Focused

1978 - 2000 2000 - 2004 Today

Philanthropy Citizenship v1

Boiling

the Ocean

2004 - 2006

Citizenship v3

Citizenship @ Microsoft

Citizenship @ MS Macedonia

MS Macedonia First

Child Online Safety

Forum 2009

Partners in Learning

Program

Innovative Teachers

Network & Forum

Contributions to local NGOs

– accessibility, transparency

Innovation Forums

BizSpark & IT Academies

MS Robotics Studio at Electro

Technical Univ

“Better Schools Better Future”

Drill Down: Societal Challenges

Challenges…

“Europe is suffering from a growing

professional ICT skills shortage

and could lack the competent

practitioners to fill as many as

700,000 IT jobs by 2015”Commissioner Neelie Kroes, May 2010

“Over half of Europeans (250 million)

go online every day but 150 million

Europeans – some 30% - have never

used the internet.”

EU Digital Agenda, May 2010

“Within 5 years 90 per cent of jobs

will require ICT skills, across all

sectors, making skills, training and

education in ICT a critical priority

for employment and job prospects”

IDC Report - Post Crisis: e-Skills are

Needed to Drive Europe's Innovation

Society. Dec 2009

“Immigrant women clearly

identify access to IT as critical to

improve their social & economic

status in the EU…Immigrant

women with no or basic e-skills

show higher level of

unemployment Immigrant Women, e-Skills &

Employability in Europe study. Mar

2010

“Training of people in the workforce

must be undertaken….Certification is

crucial for ICT professionals”

IDC

European Digital Agenda(May 2010)

Enhancing digital literacy, skills & e-inclusion

The digital era should be about empowerment and

emancipation; background or skills should not be a

barrier to accessing this potential...

Commissioner Neelie Kroes

EU Digital Agenda aims to…

Bridge the digital skills gap by promoting greater coordination of ICT skills

initiatives at Member State level, especially by proposing digital literacy

& competences as a priority of the European Social Fund.

Promote the supply & demand of ICT skills in the labour market by

developing tools by 2012 to identify the competences of ICT practitioners &

users, so that companies seeking employees with particular ICT skills can

easily compare their skills

Targets for 5 year plan: 2013 - 50% of citizens should use online services 2015 - At least 50% of EU households to shop online 2015 - Increase in overall internet usage from 60 to 75% 2015 - Half the proportion of people who have never used the internet

reduced from 30 to 15% 2020 - Fast broadband connections at 30Mb per second for all EU citizens

with at least 50% of households at 100Mb

Microsoft’s Commitment

Our Citizenship commitment is based on our Corporate mission:

Enable people and businesses throughout

the world to realize their full potential

Microsoft’s Societal Impact

Partners in Learning Reaches 107 Million Students in 101 Countries

I00 Innovation Centers Worldwide

Supporting Over 120 Million People Globally Through Workforce Development Programs

Microsoft and Employees Have Donated Over $3.4 Billion Worldwide

Contributed Over $42 Million to NetHope for Disaster and Humanitarian Response

Microsoft’s Child Exploitation Tracking System spans 24 countries, 54 law enforcement agencies and over 1,000 investigators

Community Technology Skills Program

Empowering People Through TechnologyGlobal IT skills training program

Focus on employability and workforce development

Promotes jobs and economic opportunity

Works with local partner organizations

Total investments across Europe in FY10 exceeded €25m in cash and in kind in 32 countries supporting skills projects to reach approximately 5.4 million people over next three years.

Skills to

enter the workforce

Skills to advance

in current occupation

Skills required to start

or operate a business

EU eSkills Week 2010

ROMANIA: Launching ICT skills portal

e-aptitudini.ro

BULGARIA: MS, Workshop for Civic

Initiatives Foundation & 2 Ministries co-present on eSkills

Additional Resources

www.microsoft.com/citizenship

www.microsoft.com/eu

www.facebook.com/microsoftcitizenship

www.twitter.com/msftcitizenship

www.microsoft.com/ngo

What about Here & Now?Small IT Company

Stressed Economy

Thin resources & assets

But…

Where are there visible needs?

What are the manageable opportunities?

What are your core assets? Who are you partners?

What will make you and your employees proud?

Discussion?