Cornerstone- Brand Activation Strategy

Be Smarter

20k Subscribers1 Handle, 6 Blades, 3 Lotions | Balms | Gels

Only available online

135 positive reviews on reviews.co.ukNational Press (Telegraph & Shortlist)

Blogging Community

Hold on: Something is Missing is here!

> Absence of Brand Message> Lacks Omni-Channel maturity

> Alpha male on decline | Beta male on the rise (Shortlist, Telegraph 2015)> Influencers within the market – Females | Lifestyle Reviews | Grooming

Blogs | Beta WOM> Weak Direct | Quirky and Fancy Indirect Competition

Lone Wolf Larry

Age: 30-35

Social Class AB

Salary: £35-40K

Needs: Loves a barber shop shave he can produce at home

Uses: LinkedIn, Instagram and Facebook

Family man Frank

Age: 45-50

Social Class AB

Salary: £60-85K

Needs: Alone Time to shave; enjoys the moment

Uses: LinkedIn, Facebook

Surgeon Steve

Age: 60-75

Social Class AB

Salary: 85K +

Needs: Shaving is a ritual for him

Uses: Facebook

Feel Amazing | Conversational | Subtly Dominating | Introvert yet Inspiring | Sophisticated | Premium but Accessible……

Sharp, Educated, Feel Better, Feel Good and Energized

Picture Stories | Intelligent Comparison (Content) | Bright Humour | Movie Quotes | Chemical Reactions | Life Hacks | Smart Technology | Innovation to

Zero | Smart is the new Green | Magic Tricks

Criteria: Beta Role | Exposure Capabilities | Organising Idea | Time Relevance

…it starts with a bit of love

#Desire #Timeless

Smart, Sexy, Engaging and Shareable Experience

> Paid • Facebook Advertising• Instagram Advertising• YouTube Advertising• PPC• Outdoor Advertisement (TFL)

> Owned• CRM to own Database• Brand Partner Promotion• Cornerstone Social Media Coverage

> Earned• Male Lifestyle Bloggers• Female Influencers• Beta male to Beta male

> “Soft” Rebranding > Integrated Viral | Fame Campaign> Multichannel Media Plan

Service App (C2B & C2C)

Lifestyle Club Bible

CRM Rebuild

B2B possibilities