CORE STUDIOS Company Profile

\\ COMPANY PROFILE \\

Updated as of June 2016

OUR STORY

Core Studios Sdn Bhd | [email protected]

THE MING THING STARTEd out as MING’s PERSONAL YOUTUBE CHANNEL

COMEDY SKETCHES • SHORT FILM • WEB SERIES • HOW-TO • TRAVEL • VLOG

BRYAN & RAFFI LEND THEIR EXPERTISE & HELPED MING PRODUCE BETTER QUALITY CONTENT AT THE EARLY STAGES WHICH eventually BLOOMED INTO AN ENTERTAINMENT CHANNEL WITH A VARIETY OF CONTENT GENRE

Core Studios Sdn Bhd | [email protected]

CORE STUDIOS

Core Studios Sdn Bhd | [email protected]

DUE To the increasing demands of video content marketing amongst brands & agencies as well as a growing audience base on the ming thing channel

was established to create unique experiences where passion & purpose come together

NOV 2011 2011-2012 OCT 2012 FEB 2013 OCT 2013 JAN 2014 MAR 2016

Started THE MING THING YouTube channel

Registered CORE STUDIOS as a company

Moved into a proper office

studio

Hired our company’s first full-time staff

Launched SANDBOX ASIA

platform

- Focused on creating YouTube content- Produced various content genre - Won multiple short film awards

Approached by our first brand/client to produce

branded videos

Core Studios Sdn Bhd | [email protected]

WHAT DO WE DO?

Core Studios Sdn Bhd | [email protected]

INSIGHTS & STRATEGY IDEAS & PLANNING CREATIVE EXECUTION CHANNELS

•Videography

•Photography

•Editing

•Color Grading

•Music Composing

•Audio Mixing

•Community & TalentManagement

•Content Curation

•Online ChannelManagement

•Social Seeding

•Creative Consultation

•Integrated Brand Campaign

•Story Concept & Scripting

•Audience / Consumer Behaviour

•YouTube / FacebookTrend & Relevancy

•Social Media Consultation

Core Studios Sdn Bhd | [email protected]

OUR BRAND CHANNELS

Core Studios Sdn Bhd | [email protected]

THE MING THING SANDBOX ASIAChannel Genre: Mix VarietyChannel Genre: Entertainment

BRYANLIMTVChannel Genre: Lifestyle / Travel

MINGASAURChannel Genre: Personal Vlog

THENATSTORYChannel Genre: Lifestyle / Vlog

MILK N HUNNYChannel Genre: Personal Vlog

(Click on the channel name to browse webpage)

Core Studios Sdn Bhd | [email protected]

OUR CLIENTELE

Core Studios Sdn Bhd | [email protected]

Core Studios Sdn Bhd | [email protected]

PAST PROJECTS

Core Studios Sdn Bhd | [email protected]

‘Conversations with Dad’ - Video Link: https://www.youtube.com/watch?v=C2Xmkg3HRp0

Core Studios Sdn Bhd | [email protected]

The Ming Thing was engaged to produce three different comedy sketch videos that ties together alongside Canon Malaysia’s #FreeWhoDowan contest campaign. Amongst the three, ‘Conversations with Dad’ had the most favourable response from the audience due to the genuine & relatable situation depicted.

‘Bring Her Home’ - Video Link: https://www.youtube.com/watch?v=qFW5bx0KOE0

Core Studios Sdn Bhd | [email protected]

The Ming Thing was engaged to create a story-centric product video for Panasonic Viera TV without looking too hard sell. To date, the video is in our top 10 list of most popular video on our channel - garnering positive comments in regards to the story idea, effective product placement and creative humour.

‘You Again’ Web Series - Playlist Link: https://www.youtube.com/playlist?list=PLkXcPfMf1r1KhSkZdcVTus9gDlKOS5gFX

Core Studios Sdn Bhd | [email protected]

Huawei approached us wanting to produce a one-off video for their upcoming flagship phone under their belt (Honor 7). We switched things around and proposed a 5-episode web series concept instead. We also had Singapore Tourism Board to come onboard as secondary sponsor for our entire shoot that took place in Singapore.

‘The Unplugged Project’ - Playlist Link: https://www.youtube.com/playlist?list=PLkXcPfMf1r1KsZ9dNQ28VWUOy5cF12CXL

Core Studios Sdn Bhd | [email protected]

The Unplugged Project is a 4-part video series that we were already planning to produce on our channel (with or without sponsors). Halfway through pre-production, we figured this series would be beneficial for any brands to make a standpoint via this PSA series on the topic of people being too caught up with their phones. Hence, we touched base with Digi - all they asked for is for us to make GOOD content and they’ll be more than happy to sponsor our whole series budget.

Core Studios Sdn Bhd | [email protected]

Apart from making branded content on The Ming Thing channel, Core Studios also produce client videos to be uploaded on the brand’s video channel (Facebook / YouTube). This is an online commercial that we did for LANEIGE in conjunction with their Christmas Lucky Holiday campaign.

‘LANEIGE Lucky Holiday’ - Video Link: https://www.youtube.com/watch?v=qiYdETGtccI

Core Studios Sdn Bhd | [email protected]

‘McDonald’s #ineedtheLAT’ - Video Link: https://www.facebook.com/My.McDonalds/videos/10155955306645023

Core Studios also offer creative consultation for video campaigns. We assisted in crafting #ineedtheLAT campaign for McDonald’s Malaysia to promote their Spicy Chicken McDeluxe burgers. We conceptualized & produced some of their videos and they were pleased with the responses garnered.

THANK YOU

Core Studios Sdn Bhd | [email protected]