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1
Pyramid Play Mat is a board where kids can play with various toys and store toys once they are finished playing.
Our product aims to facilitate the tedious clean-up process associated with playtime.
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Investor Snapshot
$267,486
Product Development
Sales & Marketing
Security & Compliance
Seed Round*
Equity 75% available for distribution
Project: Internal Rate of Return43%
Project: Net Present Value$585,119
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Our Target Audience
People who’ve purchased children’s games/toys in
the past 12 months
45,160,000
14,171,390
Lives within 50 miles of their grandchild
4,545,360
Part of US Labor Force
“On the Move Mommies”
“Nearby Nanas”
- 25 – 54 y/o- Female in US Labor Force- Spent >$50 on kids toys in last year
- 55+ y/o, Grandparent- Live within 50 mi of grandchildren- Spent >$50 on kids toys in last year
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Pyramid Play Mat vs. Competition
Price: $48
Price: $58.99
Price: $39.99
Stre
ngt
hsW
eakn
ess
es
• Travel size option• 12 color options• Simple, durable
• 4 mesh pockets• 5 sizes
• Lego board• Large play area• Comfortable• Protects creations
• No creation protection• No pockets• Small diameter• Only sold online
• No creation protection• High Price
• 1 style/color• Occupies large floor
space• Ltd. distribution
channels
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Marketing Tactics
Magazine Ad.Banner Ad.Billboard Ad. $38,368
$143,005
$31,200
Year 1 2 3 4 5Marketing Expense 301,805.51$ 354,275.64$ 509,144.34$ 407,385.69$ 507,929.20$
Annual Advertising Cost
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Demand Forecasts
1 2 3 4 5 -
50,000
100,000
150,000
200,000
250,000
Year
Uni
ts
1 2 3 4 5$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
Year
Demand: Units Demand: Dollars
Forecast: Sales
On the Move Mommies
Nearby Nanas
Total
Year 1 2 3 4 5Total Units 35,354 64,948 117,532 125,717 204,389 Manufacturer Sales 841,457$ 1,544,072$ 2,719,011$ 2,895,785$ 4,506,609$
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Channel Distribution
Year 5
Year 4
Year 3
Year 2
Year 1
26%
38%
46%
63%
75%
23%
32%
35%
37%
25%
15%
22%
19%
29%
8%
Online Independent Retailers Mass Merchants
$39.99
$39.99
$39.99
$39.99
$37.90
$24.49
$23.77
$23.13
$23.03
$22.05
Chain Retailers
Manufacturer
Average Selling PriceRetailer
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Internet Leverage
Parents Corner Homepage Creative Zone
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Key Performance Indicators
Meeting Projections Conversion Rates
Developing realized transactions
Determine campaign effectiveness
Utilize A/B Testing
Compares actuals and projections
Are we satisfying demand?
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Logistics
ConsumersShanghai Warehouse
Suppliers in China
Retailers
Website
Source & Shipping: 26.5 Days
Assembly: .5 Day Final Distribution
Port of Long
Beach, CA
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Notable Expense: Cost of Goods Sold
COGS per Unit
COGS
Year 1 2 3 4 5COGS 363,177$ 599,560$ 1,053,843$ 1,268,215$ 1,763,029$ COGS/unit 10.10$ 8.90$ 8.33$ 9.39$ 8.07$
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Notable Indicator: Inventory
Inventory Days
InventoryT
Year 1 2 3 4 5RM Units 855,509 1,344,125 2,287,803 2,456,653 3,523,399 WIP Units 691 1,295 2,433 2,597 4,203 FG Units 4,169 7,630 17,378 17,905 29,718 Total Inventory 165,022$ 266,042$ 471,494$ 522,806$ 743,280$ COGS 363,177$ 599,560$ 1,053,843$ 1,268,215$ 1,763,029$ Inventory Days 166 162 163 150 154
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Quality Metrics + Standards
InspectionPreventive Measures
Utilize template to measure cut accuracy
Worker inspects all elements of fabric
Daily Calibration
Machines with high, guaranteed accuracy
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Base Case Scenarios
Project: Internal Rate of Return43%
Project: Net Present Value$585,119
Year 1 Year 2 Year 3 Year 4 Year 5Sales Revenue $841,457 $1,542,368 $2,720,477 $2,897,022 $4,504,898Marketing Expenses $318,978 $402,893 $609,144 $507,386 $627,929Total IS Expenses $28,685 $9,812 $21,296 $25,286 $12,735% Sales 3.4% 0.6% 0.8% 0.9% 0.3%
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Sensitivity
Variable Original Value NPV=0 % ChangeAwareness for Move Mommie 100% 91% -9%Variable Cost 100% 114% 14%Fixed Administrative Cost 100% 119% 19%Competition 100% 122% 22%Marketing Expense (Pull and Push) 100% 130% 30%Awareness for Near By Nana 100% 68% -32%ACV 100% 68% -32%Terminal Value 3,427,282$ 1,824,610$ -49%Fixed Production Cost (MOH) 100% 158% 58%
Terminal Value$3,427,28
2
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Risk + Mitigation
Building + maintaning our relationships with
suppliers
Growing our marketing teams and hiring
experienced professionals
Tracking and updating our awareness and ACV
Increasing Variable Cost
High Marketing Expense
Competition + Losing Awareness
Year 1 2 3 4 5Competition 0% 0% 20% 30% 35%Manufacturer's Rep. 1 1 0 0 0Sales Force 0 0 1 1 1
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Marketing
1. Sales Forecast2. Base Case Sales Foreca
st3. Best Case Sales Foreca
st4. Worst Case Sales Forec
ast5. Margins Breakdown6. In – Store Marketing Ta
ctics7. Base Case ACV8. Compensation9. Years 1-5 IMC
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Sales Forecasts
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Base Case Sales Forecast Breakdown
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Best Case Sales Forecast Breakdown
22
Worst Case Sales Forecast Breakdown
23
Mar
gin
s B
reak
dow
n
24
In-Store Marketing Tactics
25
Base Case ACV
26
Compensation
27
Operations Management
1. House of Quality2. Primary + Secondary Suppli
ers3. Center of Gravity4. Factory Layout5. Make – Buy – Analysis6. Process Flow Diagram7. Year 1 – Organizational Struc
ture8. Year 5 – Organizational Struc
ture9. Cost of Goods Sold
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Hou
se o
f Qu
alit
y
29
Pri
mar
y +
Sec
ond
ary
Sup
pli
ers
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Center of Gravity
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Fact
ory
Layo
ut
32
Make-Buy Analysis
33
Pro
cess
Flo
w D
iagr
am
34
Year 1 – Organizational Structure
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Year 5 – Organizational Structure
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COGS
37
Finance
1. Break-Even Analysis2. Base Case Income State
ment3. Base Case Balance Sheet4. Base Case Cash Flow5. Best Case Cash Flow6. Worst Case Cash Flow7. NPV Profile
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Break-Even Analysis
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Base Case Income Statement
40
Base Case Balance Sheet
41
Base Case Cash Flow
42
Best Case Cash Flow
43
Worst Case Cash Flow
44
NPV Profile
45
IMC
Year
1
46
IMC
Year
2
47
IMC
Year
3
48
IMC
Year
4
49
IMC
Year
5
50