Copyright ©2013 Pearson Education, Inc. publishing as Prentice Hall 1 BUS 411 DAY 16.

Copyright ©2013 Pearson Education, Inc. publishing as Prentice Hall

1

BUS 411

DAY 16


Agenda

Questions? Assignment 5 Corrected

3 A’s, 3 B’s, 3 C’s and 2 D’s

Assignment 6 posted (last one) Due March 26 (29?) Assignment 6.pdf

Midterm will Take Home, Available March 26 @ 12:30 PM due March 29 @ 5 PM

Discussion on How to present a case study Finalize Group and case assignments. Group Work


Pre Break Timeline

March 19 Chapter 11 Global Issues

March 22 How to Prepare and Present a Case Study Team Formation & Case Assignments

March 26 -> no class…midterm assigned March 29

Example Case Netflix presentation by Tony

After Break Student case study presentations

2-3


Mid-term

This is your midterm exam and it includes 20 short essays from the first 11 chapters of the text. You can use your book, notes, and class PowerPoint's to complete this exam. While you can use the Internet and Google also, but I would caution about the quality of the answers you may find. The correct answers for these questions are straight from the textbook and the textbook will be the only reference used for grading the exam. You may not seek help from any other person to complete this exam. This exam will time out on Friday, March 29 @ 5 PM. Any questions answered after that time will not count. You can work at this exam in several intervals if you save your questions and DO NOT submit the exam. Submit the exam only when you have completed the exam and checked to see that all questions are answered and saved.

2-4


Strategy management

The real key to effective strategic management is to accept the premise that the planning process is more important than the written plan, that the manager is continuously planning and does stop planning when the written plan is finished. The written plan is only a snapshot as of the moment it is approved. If the manager is not planning on a continuous basis --- planning, measuring, and revising – the written plan can become obsolete the day it is finished. This obsolescence becomes more of a certainty as the increasingly rapid rate of change makes the business environment more uncertain.

--- Dale McConkey


What is a case study?

Describes a firms situation at some point in time All of these case studies are 2011 Analysis must reflect the correct time period

• End of fiscal year 2010 data You have the benefit of hindsight

Contains mostly fact with some opinion Puts the reader on the scene

Allows learning by doing

The job to create a 3-year strategic plan for 3 years after the case (2011-2014)


Preparing Cases Analysis

Need for Practicality Cases are incomplete Make reasonable assumptions and DOCUMENT your assumptions

Need for Justification Support your decisions

Need for Realism Be realistic

Need for Specificity What, why, when, how, where and who Business people (and business professors) dislike generalities and

vagueness Need for Originality

Be original…there is no perfect answer If it were that easy everyone could do it!

Need to Contribute teamwork


Case method

Student centered approach – discussion oriented What would you do? Why would you do it? When would you do it? How would you do it?

Role of professor and other students is to cross examine presenters


Class Discussion

Read the case Take notes

• SWOT Analysis • Make recommendations

Conduct Research The better you are at research the easier the analysis

goes Prepare PowerPoint and presentation

Example PowerPoint Wendys.ppt Get ready for Cross-Examination

Peers • Everyone should read all the cases!

Instructor


Some question you should be able to answer

What are the firm most important external opportunities and threats? Strengths ands weakness?

How would you describe their financial condition? What are the existing strategies and objectives? Who are the competitors and what are their strategies? What objectives and strategies do you recommend?

Explain your reasoning How does this differ from what they are doing?

How do implement the recommendations? What problems do you foresee in implementation?

How will you evaluate progress towards your recommendations?


Steps in Preparing Oral Case studySee page 360-369

Identify Mission, Vision, Objectives, Strategies

Develop New Vision and Mission Most are poor

Identify internal strengths and weaknesses IFE Financial ratios Product Positioning Org Chart

Identify external opportunities and threats Industry trends CPM EFE

Analyze SWOT Matrix SPACE BCG IE matrix Grand Strategy Matrix Matrix Analysis Summary

Give advantage and disadvantages of alternative strategies QSPM

Recommend Strategies and long range objectives Show cost

Specify how strategies are to be implemented and what results to expect EPS/EBIT Projected financials & new ratios Timetable or agenda for actions

Recommend specific annual objectives (goal) and polices

Recommend procedures for evaluation Balanced scorecard

Be Original – Take chances Remember business rewards risk taking

Be ready for Cross-examination


Making the presentation

Organize with PowerPoints and graphics http://www.youtube.com/watch?v=lpvgfmEU2Ck Give overview Inform the audience if it is a team presentation

• Who does what Control your voice Manage Body language Do not read your notes or the power points-be fluid Use lots of visuals Be enthusiastic! Answer questions at the end

http://www.youtube.com/watch?v=lpvgfmEU2Ck


Case study Scenario

You are a team of consultants presenting a Strategic plan to the board of directors of the company. 40-50 mins (you will be timed) ! You need to convince that board that you know what you

are doing Whatever you recommend should be the preferred course

of action for the company in question for the next 3 years Expect tough questions…be ready with answers Don’t propose something that has already been tried

unless you know that it was a implementation problem and not a strategic one

Don’t BS.. you will get exposed


Tips for success

Content tips http://www.strategyclub.com/ Use S&P Industry survey

Process tips Divide the work Cover all bases Attempt to uncover flaws in your analysis

http://www.strategyclub.com/


Research Tips

Your best resources are the UMFK Digital Databases Business Insights: Essentials Business source Complete Newspapers (proquest) Value Line research center Wall Street Journal Academic Search Premier Census gateway Econlite Fed in print

Other resources http://www.sec.gov/edgar.shtml http://finance.yahoo.com/ http://money.cnn.com/ http://moneycentral.msn.com/home.asp Investor relations web site for the company associated with the case study http://www.isc.hbs.edu/

Bad resources Web searches Friends and colleagues Tonyg.umfk.maine.edu

http://www.sec.gov/edgar.shtml

http://finance.yahoo.com/

http://money.cnn.com/

http://moneycentral.msn.com/home.asp

http://www.isc.hbs.edu/


Case Presentation AnalysisCompany: Date:

Presenting Team Members:

Place comments after each rating. Ratings (circle the appropriate numbers).

CONTENT Poor Below Average

Average AboveAverage

Superior

1. Mission and Vision Statement 1 2 3 4 5

2. Thoroughness, accuracy, and depth of external analysis

1 2 3 4 5

3. Thoroughness, accuracy, and depth of internal analysis

1 2 3 4 5

4. Identification and evaluation of alternative strategies using matrices

1 2 3 4 5

5. Quality, quantity, feasibility, and relevance of recommendations

1 2 3 4 5

6. Justification and support for recommendations 1 2 3 4 5

DELIVERY

1. Organization of presentation 1 2 3 4 5

2. Professionalism of presentation 1 2 3 4 5

3. Use of visuals and color 1 2 3 4 5

4. Communication skills of team 1 2 3 4 5

5. Use of time (40 min presentation) 1 2 3 4 5

6. Handling of questions (up to 10 minutes) 1 2 3 4 5

OVERALL EVALUATION: 1 2 3 4 5

12

140

iiscoreTotalScore

Students that are not presenting will also evaluate presenters,

Case Score = 50%(avg student scores) + 50% (professor score)


Peer Review for Case studies

Put your name and your team members’ names in the spaces provided, one name at the top of each column.

Names:

Ratings:

On time for all group meetings:

Helped keep the group cohesive:

Number of useful ideas contributed:

Quantity of work done:

Quality of work done:

+ + + +

Add Total Scores Here:

In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above average, 3 = average, 2 = below average, and 1 = really weak. Add the scores to obtain a total score for yourself and the other group members. Put any comments you like on the bottom of this page.. If you receive a poor rating on this evaluation, your final case average will be lowered one letter grade. A superior rating may add points to the final case average.


Group And Case Assignments

Group 1 David, Shawn, Zhongling, Yoshives

Group 2 Emily, Megan, Carter, Olivia

Group 3 Thomas, Allie, Brandon, Loren

11-18


Schedules for Cases

March 29 Netflix – Tony Gauvin

Apr 9 Southwest Airlines –

Group ?

Apr 12 United Continental

Holdings – Group ?

Apr 16 Ryanair Holdings – Group

?

Apr 19 Dr. Pepper Snapple

Group

Apr 23 Coca-Cola

Apr 26 Starbucks

Apr 30 Student’s choice

May 3 Scholars symposium

May 7 Student’s choice

May 10 Student’s choice

Ch 8-19

Copyright ©2013 Pearson Education, Inc. publishing as Prentice Hall 1 BUS 411 DAY 16.

Documents

pearson education

prentice hall steps

prentice hall midterm

prentice hall agenda

prentice hall class

case studies

oral case study

teamwork slide