Jessica Miller Through consistent health monitoring and companionship, KaiX prolongs the years seniors live without assisted living by some years and consequently reduces costs spent by seniors on assisted care. Seniors will be able to receive and manage their medication, have their health monitored in a nonintrusive fashion, communicate easily with medical professionals and family members, and have an entertaining robotic companion for their daily life. Our Business Thesis: BioChem Chem Jesse Ren Computer Science Matthew Hedayat Mentor 1 Computer Science Timothy Lin Total (FTF) Interviews 18
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Jessica Miller
Through consistent health monitoring and companionship, KaiX prolongs the years seniors live without assisted living by some years and consequently reduces costs spent by seniors on assisted care.
Seniors will be able to receive and manage their medication, have their health monitored in a nonintrusive fashion, communicate easily with medical professionals and family members, and have an entertaining robotic companion for their daily life.
Our Business Thesis:
BioChem Chem
Jesse RenComputer Science
Matthew HedayatMentor 1
Computer ScienceTimothy Lin
Total (FTF) Interviews 18
2
3 main reasons that prompted the move to A.L.
Design & Research Interviews
Medication Management and Oversight
Mobility, Risk of Travel, and the Isolation it causes
Accident or Illness caused severe decrease in normal functions
18 Interviews
4 Family Members
14 Seniors
Active, requires little assistance.
Requires some degree of assistance.
Needs special or constant care
Target Senior Demo.
TAM
SAM
SOM
$220 Billion44 Million Seniors, 841 Million Seniors World-Wide
Projected to grow to 2 Billion
by 2050
$60 Billion12 Million Seniors, 28% of TaM
$9 Billion 1.8 Million Seniors, 15% of SAM
3
Market Size - U.S. Seniors
Independent, butrequires some monitoringand assistance.Are above the poverty line.
*Calculations can be found in back-up slides
Seniors in need of long-
term care
4
CompetitiveAttributes
KaiX Robotics(Pepper and other robot companies )
Wearables(BeClose,Body Guardian
Sensor, Alert-1, UnaliWear)
Senior-Focused Electronics (GreatCall, Sensely Your.MD)
Senior-Friendly User Interface and Voice Commands
++ ++ - ++
Oversees Taking of Medication, Scheduling, and Data Logging
++ - + +
Vitals Monitoring, Memory Evaluation & Exercises
++ - + + Combats Social Isolation + ++ - -Portability - - +++ +++ Adaptive Learning ++ ++ - -Emergency Calls ++ + + ++ Affordability +
($2600)+
($1750-$20,000)++
($50-$300)++
($50-$200)
Senior Living
Centers
Business EcoSystem Map
Health Programs(Payers after FDA
approval)
Medicare
Medicaid
Insurance Companies
Seniors (User)
Senior Living Centers
5
Families
Shantou Starworld
(Manufacturing and assembly)
Subsidizes
Provides and integrates Software “Brain” with hardware. Distributes
product.
KAI
Buy
Product Flow
Influences
Legend
Revised Business Model Canvas
Cost Structure Revenue Streams
Channels
Feb -24 - 2016Week 6
Kaix will help seniors live independently
longer.
KaiX can save the cost of an average of
$3000 per month from assisted living to $300
per month - a 90% decrease in costs
Key Partners Key Activities
Key Resources
Content Partners – Social Media,
News, hobbies of interest for
seniors.Other Robotics
Companies, collaboration to
combine features.
Product personalizations
and augmentations.
Product Development
Web and Data hosting
Marketing & Sales Software Services
Seniors in need of some facilitated care
Families of seniors
Retail stores (later)
Internet Sales
Senior care centers (Assisted Living,
Independent Communities)
Design Testing: Wizard-of-oz
3D Simulations
Manufacturing
Development of customizable personality, sharp emotion detection and response, and data
collection software
Maintenance
WarrantyMaintenance
Customer support LiabilityHealth services
Therapy/Doctor and Nurses
The actual robot
Government and Insurance
Companies to subsidize
Insurance Companies
lManufacturing LineDevelopersDesign PatentsBusiness Development
Direct selling to caretaker homes
Insurance/Gov plans
Health ServicesLegal Costs
Value Prop. Customer Relations
Customer Segments
Government
6
7
Manufacturing Cost BreakdownBOM
● Chassis/Body (Plastic) e.g. 6 segments x $10 = ($90)● Sensors ($40)● Camera , Infra-Red, motion sensor (1 Kinect) = $80● Battery = $40● Servo Mechanisms for motion = $70● Display and Monitoring System (IPad) = $150● Electronics, control System, cable, etc. = $100
Total Parts Cost: $1060 Assembly (10-20% of total BOM): $200Testing and Packaging: $50________________________________Total Cost: $1310
Distribution and Marketing (40% of total BOM) = $524Total Cost: $1834
Profit (40%): $2567.6Sale Cost: $2600 8
Thank you
9
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