arning w to il: n Startup Justin Pirie @justinpirie blog.mimecast.com [email protected] Copenhagen 28 th November 2011 pasukaru76
Copenhagen Lean Startup
Aug 20, 2015
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Learning .How to Fail:Lean StartupJustin Pirie
Copenhagen28th November 2011
pasukaru76
Analyst Blogger
Community Manager
Where I Work
How the ProblemUsed to be Solved…
Approaching 1m users
Learning .How to Fail:Lean Startup
pasukaru76
What’s the Aim?
cliff1066™
I have won and lost
spaceyjessie
sean dreilinger
A human problem…
Paolo Camera
We want to change, learn
sean dreilinger
Sometimes with help
Ben McLeod
Often it hurts
Education isn’t magic. Education is the wisdom wrung from failure.
…people learn how to get it right by getting it wrong again and again.
Who’s here today?
cheesy42
Why do People do it?
quinn.anya
Self Mastery?
pasukaru76
Change the World?
rondostar
Understand what motivates you
Ev0luti0nary
kurichan*
Mitigate your reality distortion field
Gueorgui Tcherednitchenko
+ Experience
What did they
start as game!
Confinity?
kurichan*
Don’t be fixed to your vision
Capture Customer Value
Joe Shlabotnik
Matthew Burpee
Lack of Customers
If you build it, they will come
Fallacy #1: Problem is known
Fallacy #2: Solution is known
Joi
A Human institution designed to create a new product or service under conditions of extreme uncertainty
EOI Escuela de Organización Industrial
So people looked for “Experience”
NASA's Marshall Space Flight Center
Lean Startup:Stress Testing Process
Lean Startup is a rigorous process for iterating from Plan A to a Plan that works
The Goal of a Startup is to Figure out the right thing to build
niznoz
Ah Ha!An Idea = Hypotheses
Nevada Tumbleweed
To give you FOCUSRight Actions, Right Time
Californian Em
MiG 15- Technically superior
Boyd: Maverick Pilot, Investigates
Result: OODA Loop
SteveMcN
Harness the KnowledgeAnd Creativity of Workers
RosieTulips
Use Smaller Batches
Just in Time Production
William Toll
Acceleration of Cycle Times
Вεη
Lean Manufacturing = Removing Waste
Lean thinking defines value as providing benefit to the customer- anything else is waste
Eric Ries
yvettemn
Bake
The Lean Startup Loop
David Wulff
Build
wwarby
Measure
surlygirl
Learn
Rinse, Repeat
Henry Ford: Engineer
Tom Raftery
Terry Wha
Perfecting the Engine
Before adding fuel
tnarik
Too many plans look likeRocket Launches
NASA's Marshall Space Flight Center
Or another way…
Traditional Dev.
Learn, release
Learn, release
Lean
Fast, Iterative
Focus on Learning
Learning is measure
Iterations win
Sometimes BIG
sashamd
Find the most effective way tovalidate your hypothesis
LostInInaka
If You’re Not Embarrassed:You’ve Waited Too Long
toffehoff
In a Great Market: The Market Pulls the Product Out
originallittlehellraiser
Before Launch: the 40% Test.Are <40% Very Disappointed?
lovely fig rolls
Pivoting?
Phillie Casablanca
Change of Direction:Based on Validated Learning
http://startup-marketing.com
Startup Pyramid:Nail it before you Scale it
Focus on Verifiable Hypothesis
Or a metrics Pirate
Or Become Politicians andSalespeople
Some Myths:
David Wulff
Build on Solid Foundations
True Startup Productivity is Systematically figuring out the right things to build
Eric Ries
Buy the book!
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