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SCIENCE OF THE TIME TREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST
COOL INVOLVEMENT- EXPERIENCES OFFLINE & ONLINE- A PINCH OF SECRECY- A TOUCH OF GAMIFICATION
SCIENCE OF THE TIME TREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST
Apple’s flagship stores are iconic. Not only do the stores radiate the Apple brand in every way imaginable, they
also allow you to play and experiment with the stuff for sale on a scale unheard of. It’s a savvy means to involve the consumer. And there is staff in absolute overload that is more than willing to interact with you, which makes the
involving experience even more compelling.Over the past decade, Apple opened a flagship on
prominent squares and lanes in nearly every major city. The brand’s “hipness” might be a bit in decline; still Apple
is a leading force in creating Onlife Experiences in their stores.
SCIENCE OF THE TIME TREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST
Coca Cola is a brand that wants to engage with their customers by launching unique campaigns that bring a
smile to people’s faces. Their slogan “Open Happiness” comes to life with their products, but also by offering
people a great experience. Examples are the personalized bottles with names or the Hug Me vending machine that gives a free Coke in return, to name a few.
Serious engagement, like donating their full local marketing budget to the Hayan victims in the Philippines
SCIENCE OF THE TIME TREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST
Here comes a far more down to earth signal: how Cool, interactive and involving can taking a leek be? To add a
pinch of game elements to something as banal as peeing, you’re sure to have people leave the restroom with a smile on their face. On top of this, the toilets are
left, on average, a lot more sanitary and clean. Or so they say… Gamification par excellence!