Conversation Optimization

Improve the conversation on your blog

SMX Munich, April 2008

Joost de Valk, Search Strategist Onetomarket

www.joostdevalk.nlwww.onetomarket.de

Arrogance, a blogger’s biggest enemy....

Markets are conversations.

Don’t talk to us as if you’ve forgotten how to speak.Don’t make us feel small.Remind us to be larger.Get a little of that human touch.

You want us to pay? We want you to pay attention.

- Cluetrain Manifesto

To link to you, people need to: know you, like you and trust you

You have to stand out, but stay connected

Conversations create a ripple effect

Bond with your readers, and improve the conversation!

10 steps to improve the conversation on your blog

Step 1:Ask for comments.

Step 2: Thank people for commenting.

Step 3: get to know your readers.

Step 4: answer all questions, and respond to all feedback.

Step 5: Reward good remarks.

Step 6: keep people involved.

Step 7: Build a list.

Step 8:Fight spam, always.

Step 9: Keep It Stupid Simple (to comment)

Step 10:Measure, improve, and repeat

Joost de [email protected]

http://www.onetomarket.comhttp://www.joostdevalk.nl

http://twitter.com/jdevalk