Converged Broadband Services Fulfillment-Delivered

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Tom Vari

Senior Vice President, Application Delivery

Brian Cappellani

Chief Technology Officer, Sigma Systems

May 22, 2008

Converged Broadband Services Fulfillment…Delivered

Rogers Media Leading Media Brands

Rogers Cable Largest Cable Provider

Rogers Wireless Largest Wireless CarrierRevenues:

LTM $ 5,503M

Operating Profit:

LTM $ 2,589M

Powerful Combination of High-growth Powerful Combination of High-growth Communications & Media Assets Generating Communications & Media Assets Generating

Operating Profits of $3.7BOperating Profits of $3.7B

Powerful Combination of High-growth Powerful Combination of High-growth Communications & Media Assets Generating Communications & Media Assets Generating

Operating Profits of $3.7BOperating Profits of $3.7B

7.3M wireless subscribers Canada’s largest wireless carrier covering 94% of population Leader in wireless data services 3G HSPA network across 25 Canadian markets Only GSM carrier in Canada Extensive national distribution with dual Rogers & Fido brands

2.3M basic cable subs, 1.5M high-speed Internet subs 94% 750/860 MHz, highly clustered plant with 94% cable telephony availability 1.9M digital set-top boxes deployed to 1.4M homes 656K cable telephony subs plus 334K circuit-switched subs Local & long-haul CLEC networks with +20K business customers & 237K lines Over 460 Rogers Retail (Video, Plus/mall, & Fido) stores

52 radio stations & 70 consumer magazine & trade publications Five station Citytv television network Four station OMNI television network Four Sportsnet regional sports TV networks with national HDTV feed The Shopping Channel national televised shopping network Toronto Blue Jays & Rogers Centre event venue

Revenues:

LTM $ 3,558M

Operating Profit:

LTM $ 1,016M

Revenues:

LTM $ 1,317M

Operating Profit:

LTM $ 176M

ROGERS AT A GLANCE

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Unmatched Platform in North AmericaUnmatched Platform in North AmericaUnmatched Platform in North AmericaUnmatched Platform in North America

Uniquely positioned as only company in North America with full ownership of “quad play” under an integrated platform

Well positioned nationally in residential & business telephony

Rogers’ Canadian market presence would be similar to combination of Comcast & AT&T Mobility

Leveraging Unique Market Positioning & Leveraging Unique Market Positioning & Valuable Asset PlatformValuable Asset Platform

Leveraging Unique Market Positioning & Leveraging Unique Market Positioning & Valuable Asset PlatformValuable Asset Platform

AT&T Mobility 27%

Verizon Wireless 26

Sprint Nextel 22

T-Mobile 11

37%

National Wireless Market Share National Cable Market Share

Comcast 45%

Time Warner 25

Charter 10

Cox 10

30%

NORTH AMERICA OVERVIEW

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Quad Play TodayQuad Play Today

Specialized bundles of up to four services offered at fixed prices

Rogers better choice bundles – 5, 10, 15 % discount for 2, 3, 4 products selected – contract required

Consolidated bill available covering all products

Single view of customer and their products available to CSR’s

Service Convergence examples:

– Free calling from any Rogers wireless/wireline to any Rogers wireline

– Common voicemail available between wireline and wireless

This is achieved through the point-to-point integration of two disparate flowthrough systems (for cable and wireless businesses), through a product cross reference and a customer relationship cross reference structure.

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V21Customer Management

Rogers Self Service

V21 Billing Super System Billing

Customer Interaction Manager

Consolidated Bills

SGI

Super SystemCustomer Management

CSM On-line

Launch forordering, billingand collections

APIs to V21

and SS

Case Management

WirelessWireless CableCable

Wireless – Voice – Data - PagersWireless – Voice – Data - Pagers CATV – PPV – Broadband – RHP & RTICATV – PPV – Broadband – RHP & RTI

Launch forordering, billing,

collections

Current System StructureCurrent System Structure

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Catalysts for further changeCatalysts for further changeCatalysts for further changeCatalysts for further changeCHANGE

Rogers has grown through smart acquisitions and innovative product development

Our expansion has been successful but has also created system and process complexity, duplication and stress, impacting:

– Our ability to consistently deliver a top quality customer experience

– Our speed to market

– Our efficiency and operating costs

More and increasingly aggressive competition across all products and services

Increasing customer demands for unified communications and entertainment solutions and for the unified customer service that should accompany those solutions

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What we have done and are doingWhat we have done and are doing

Completed an inventory of policies, processes, systems and people skills within Rogers as they affect the customer experience

Are defining the intentional, elevated and profitable customer experience we will deliver consistently to our customers, across all products, services and channels

Are evaluating COTS solutions against the target policies and processes that are being defined; we are focusing on product lifecycle management, ordering and fulfillment, rating and charging, customer service and settlements

Have concluded that we must:

– Replace our multiple product catalogues with an enterprise product catalogue

– Replace our multiple, linked order entry/management systems with a single order management system

– Replace our multiple customer management systems linked by crm with a single customer management system

– Replace our multiple billing systems which transfer charges/adjustments among them with a single rating and billing system

– Move video service fulfillment to the same platform that fulfills broadband services

Have done SIP component testing in lab and are planning a potential network trial

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Role of TMF in Our ActivitiesRole of TMF in Our Activities

Standard models used during the inventory and analysis phases

TAM level 2 mapping of the current environment and candidate COTS solutions

Gaps in coverage identified as a result (both in as-is and in the candidate solutions)

Version of ETOM processes used as starting point for requirements gathering and to-be process definition

Once solution is mapped with ETOM variation, that becomes the basis for future analysis and documentation

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Converged Products and ServicesConverged Products and Services

Vision

Common content/services, delivered over multiple possible bearer networks, repurposed and optimized for the target device.

Execution

BSS requirements are being actioned as detailed earlier

OSS requirements are a gradual evolution that maps with network evolution to SIP (Packetcable 2.0/IMS).

Common services launched that cross devices and networks. E.g. common voice mail between wireline and wireless; video on demand delivered via mpeg broadcast, IP or wireless; common email and PIM across broadband PC and wireless data devices; fixed-mobile converged voice service.

Sigma Systems Overview

• Sigma is a Worldwide Leader in Advanced IP

Service Fulfillment Solutions

• 12 years dedicated OSS design & deployment experience

• Strategic, global offices (Canada, USA, Europe, India,

and Japan)

• 350+ Staff

• 50+ Deployments Worldwide

• 20+ VoIP deployments

• Over 100 million services managed across Voice, Video,

Data, ISP, Wireless and emerging markets

• Privately held with 4 years of continued profitability

Offices

Corporate Head Office

55 York Street, Suite 1100

Toronto, Ontario

Canada. M5J 1R7

Asia Pacific Head Office

(Center of Excellence)

402-D, 6th Floor

Sigma House

Senapati Bapat Marg.,

Pune, India . 411 016

EMEA

(Regional Office)

Portland House

Bressenden Place

London SW1E 5RS UK

Sigma History at Rogers

• Sigma has been deployed since 1996• Rogers has consistently recognized the value of a

converged and flexible services layer

• Service offerings and delivery platforms have evolved over time:– 1996 : HSD on proprietary modem technologies– 1997 : HSD through Excite@Home– 2001 : HSD repatriated – proprietary and DOCSIS– 2004 : Yahoo! Integration– 2005 : Residential VoIP– 2006 : Inukshuk “pre-WiMax”– 2008 : Video

• Through this period, Rogers has evolved through 6 different network models of delivering HSD via cable modems

Sigma eTOM functionality at Rogers

Operations

Fulfillment Assurance BillingOperations Support & Readiness

Customer Relationship Management

Service Management & Operations

Resource Management & Operations

Supplier/Partner Relationship Management

ServiceConfiguration & Activation

ServiceProblem

Management

Service QualityAnalysis, Action

& Reporting

Service & Specific Instance

Rating

SM&O Support & Process

Management

ServiceManagement &

Operations Readiness

Supplier/Partner Interface Management

S/P Buying

S/P Purchase Order

Management

S/P Problem Reporting &Management

S/P PerformanceManagement

S/P Settlements & Billing

Management

S/PRM OperationsSupport & Process

Management

S/P Relationship Management

OperationsReadiness

Resource Provisioning & Allocation

to Service Instance

ResourceProblem

Management

ResourceRestoration

Resource Data Collection, Analysis

& Control

RM&O Support & Process

Management

ResourceManagement &

Operations Readiness

Retention & Loyalty

Customer Interface Management

Billing & Collections

Management

CustomerQoS / SLA

Management

ProblemHandling

Selling

Order Handling

MarketingFulfillmentResponse

CRM Operations Support & Process

Management

CRM Operations Readiness

Sales & Channel

Management

Rogers Environment

Services• High Speed Internet

– High speed over Cable– High speed over DSL– High speed over Wireless

• Home Phone• E-mail• MPLS VPN• Diagnostic• Topology Management

– Segmentation, Congestion Relief, Synchronization

• Voicemail Server– Track server assignment

• Digital and Analog Video (in progress)

– STB activation– VoD

Platforms• SuperSystem – Updates all

Provisioning activities• SubDB – Updates Subscriber

database managed by Rogers• Cisco BACC – High Speed

Modem and eMTA provisioning• Yahoo – E-mail provisioning• Nortel CS2K – Voice Line

provisioning• Allstream / RTI CSP provisioning• Radius – Authentication for DSL

provisioning• IP Allocator – IP Management for

DSL• NextNet – Wireless Broadband

provisioning.

Rogers Architecture

14© 1996 - 2007 Sigma Systems. Private & Confidential.

OSS/J Subscriber & Order APIs

Sub

IP Allocator

SubDbRadius

Ntwk

NTD

BSS -Vision 21

Service Management Platform

BSS - Supersystem

Yahoo!SAM

RTI/ Allstream

Pre-WiMax

NextNetYahoo!

Video

Seachange

Video

Cisco SA

ADSLADSLCSPVAS

Cisco BACC

DPSCMS

Nortel CS2K

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RTI Telephony

Benefits of Converged Services Layer

• True service layer abstraction– Change out of Device Provisioning and CLEC partners without

impact to upstream BSS layers– Support for multiple HSD access technologies – DOCSIS,

Proprietary Cable, DSL, pre-WiMax– Rapid rollout of new services on infrastructure

• Support for both network and third party partner fulfillment• Rapid reuse of value added services across multiple

access technologies• Repository of Subscriber-Service-Resource information• Automatic recognition of impacted subscriber services

and reprovisioning on network/resource changes– Segmentation and congestion relief, etc

• Integrated support for subscriber diagnostics

16© 1996 - 2008 Sigma Systems

Thank YouTom Vari

Senior Vice President, Application Delivery [email protected]

(647) 747-5411

Brian CappellaniCTO, Sigma Systems

[email protected](416) 365-3966