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#SOCIETY30 RONALD VAN DEN HOFF
39

Convenience platform: Zero Budget Marketing.

Jul 07, 2015

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Key note to meet up of Convenience Platform, a group of Dutch Retailers, Merchants, Producers and more. Maarssen, The Netherlands. November 2012.
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Page 1: Convenience platform: Zero Budget Marketing.

#SOCIETY30

RONALD VAN DEN HOFF

Page 2: Convenience platform: Zero Budget Marketing.

ZOMBI EC A S I N OCAPITALISM

….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:

¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”

€ 2,5 BILLION

€ 1 BILLION

NICK LEESON6,5 YEARS IN JAIL

Page 3: Convenience platform: Zero Budget Marketing.
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ZOMBI EBLOOPERS

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ZOMBI EBLOOPERS

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ZOMBI EBLOOPERS

Page 9: Convenience platform: Zero Budget Marketing.

SOCIAL REVOLUTION

SOCIAL REVOLUTION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

FABRICATION REVOLUTION

BEFORE 1800 1850 1990 20302015

Page 10: Convenience platform: Zero Budget Marketing.

Visual: Marco Derksen, Upstream.

“MOVE FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.

Organizations

Stakeholders

1.0 2.0 3.0

Page 11: Convenience platform: Zero Budget Marketing.
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FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

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FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

Page 15: Convenience platform: Zero Budget Marketing.

sharing

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B I G D A T A&

R E A L T I M EORGANIZATION

R E S P O N S I V E

Page 17: Convenience platform: Zero Budget Marketing.

FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

REDISTRIBUTION

P R O D U C TSERVICE SYSTEM

C O O P E R AT I VEL I F E S T Y L E

COLLABORATIVE

PRO-SUMPTION

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FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

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P O P U P

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THE LONGTAILO F S T U F F

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FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

ATTENTION +

TIME +___________

= MONEY

‘SERENDIPITY MACHINE’ ASBUSINESSMODEL

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S.C.

S.C.

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3 R D S P A C E

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3 R D S P A C E

live chatbox

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TAICHI

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3 R D S P A C ECOLLABORATION

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TAICHI

S H A R E T H EA B U N D A N C E :

MAX STRATEGY

3 76 LOCATIONS

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TAICHI

?? ??!!

BUZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

Page 36: Convenience platform: Zero Budget Marketing.

“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.

B U Z Z

Page 37: Convenience platform: Zero Budget Marketing.

THE S2M MESHCONTENT AGREGATION &CURATION

V

V

M

V

Page 38: Convenience platform: Zero Budget Marketing.

J O B S :

S A L E S

M A R K E T I N G

PR MANAGER

RESERVATIONS

W E B M A S T E R

P URC H AS ING

F&B MANAGER

HR MANAGER

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