Content Success Summit

Session Description date/time

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EVENT KEYNOTE: Why Content Marketing Will Transform Your BusinessInstructor: Joe Pulizzi Topic: Content Marketing StrategyLooking to employ content marketing for your business? Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content Get Customers, will show you how content can transform any business. He'll reveal why content marketing works, the latest trends and exclusive research. Joe will also share case studies and actionable tips you can immediately put to use to attract and retain more customers.

5 Tips for Creating Epic Content That Breaks Through the NoiseInstructor: Ann Handley Topic: Content CreationHow do you create the kind of content that's really going to break through the clutter and drive actual business? In this session, Ann Handley—co-author of Content Rules and chief content o�cer for MarketingProfs—will explore what it takes to create content that's truly epic. She'll share speci�c ideas you can use to create your own daring content. You'll discover what the research shows about brands that are breaking through the clutter, the �ve elements of great content and tips for the time-challenged (or overwhelmed) content creator.

How to Build a Content Strategy That WorksInstructor: Mark W. Schaefer Topic: Content Marketing StrategyDo you need a content strategy? Are you looking for a proven plan that works? Mark W. Schaefer, author of Return on In�uence, college educator and blogger will guide you through the insider tips and tricks you'll need to create a content strategy that delivers results. This session will help you build a solid strategic foundation.

How to Create Social Videos That Drive Tra�c and LeadsInstructor: Amy Porter�eld Topic: Video MarketingAre you looking for a creative way to convert your social media fans into customers? In this session, Amy Porter�eld, co-author of Facebook Marketing All-in-One for Dummies, will show you how to use short videos to attract high-quality leads. She'll reveal her proven blueprint to creating videos that showcase your products and services. You'll discover how to use videos e�ectively on Facebook, Twitter, YouTube and Pinterest. Amy will also reveal a little-known, easy Facebook ad strategy to gain massive exposure for your promotional videos.

How to Tap Fans and Peers to Build Your Content EmpireInstructor: Michael Stelzner Topic: Content Marketing StrategyWould you love the support of thousands of fans and the most in�uential leaders in your industry? During this session, Michael Stelzner (founder of one of the largest business blogs in the world: Social Media Examiner) will show you how to leverage the power of other people. You'll discover how to identify the needs of your target market, build strong relationships with key industry experts and how to e�ortlessly recruit others to create your content. With this knowledge you'll be able to execute successful content marketing e�orts with ease and rapidly grow your business

Why Content Spreads: Applying Science for More Tra�c and CustomersInstructor: Derek Halpern Topic: Content CreationWhat makes content go viral? It turns out there's little things called social triggers. And when you use them right, it's like slapping a jetpack on the growth of your platform. In this session, Derek Halpern will reveal persuasive social triggers, how to use them, and most important: how to PROVE that they really work. Even if you thought, "this content thing just hasn't worked for me," you'll want to see what Derek has to share.

WednesdayFeb 6

1:15pm Paci�c (4:15pm Eastern)

WednesdayFeb 6

Noon Paci�c(3pm Eastern)

TuesdayFeb 5

5pm Paci�c(8pm Eastern)

WednesdayFeb 6

2:30pm Paci�c (5:30pm Eastern)

TuesdayFeb 12

Noon Paci�c (3:00pm Eastern)

TuesdayFeb 12

1:15pm Paci�c (4:15pm Eastern)

Session Description

p3Visit ContentSuccessSummit.com

How to Build Your Platform and Get Noticed in a Noisy WorldInstructor: Michael Hyatt Topic: BloggingIn today's hyper-noisy world, it's hard to get anyone's attention. You need a platform to be seen and heard. Thankfully, it's never been easier. In this presentation, Michael Hyatt (author of Platform) reveals a �ve-step process to build a successful platform leveraging the power of blogs. You'll gain practical, actionable steps you can immediately put to use.

7 Content Marketing Tips to Increase Visitors, Leads and SalesInstructor: Marcus Sheridan Topic: Content CreationIf quali�ed prospects are important to the growth of your business, this is a session you won't want to miss. There's one great key to content marketing that gets results—thinking exactly like a consumer. In this session, Marcus Sheridan of the Sales Lion will share seven powerful tips to help you create content that your prospects and customers love. These tips will have a signi�cant impact not only on the tra�c to your website, but the leads and sales that follow.

How To Create Compelling Content With Expert Interviews Instructor: David Siteman Garland Topic: Content CreationAre you looking for a fun way to create valuable content even if you aren't the expert? Look no further than the power of interviews. In this high-energy session, David Siteman Garland—host of The Rise to The Top and author of Smarter, Faster, Cheaper—reveals why interviews are the 'perfect storm' for creating amazing, sticky and sharable content people love. He'll show you simple tools you can use to create interviews along with his strategy for getting any guest on your show, even if you have no audience. You'll discover a step-by-step system for turning your interviews into a tra�c-generating machine.

Turning Your Passion into Pro�ts: How to Create Quality Courses that SellInstructor: Pam Hendrickson Topic: Online CoursesIn this session, product creation expert Pam Hendrickson will share her tried-and-true model for turning your knowledge and expertise into information products and online courses. Pam will show you how to package your ideas and expertise to create a raving fan base and a consistent revenue stream. You'll discover insights, strategies and insider information that will save you years of time and frustration, massively accelerating your business growth.

Tuesday Feb 19

1:15pm Paci�c (4:15pm Eastern)

ThursdayFeb 14

1:15pm Paci�c (4:15pm Eastern)

Tuesday Feb 19

Noon Paci�c (3:00pm Eastern)

ThursdayFeb 14

Noon Paci�c (3:00pm Eastern)

How to Grow a Loyal Audience of ListenersInstructor: Ileane Smith Topic: PodcastingDuring this session, Ileane Smith of Basic Blog Tips will explore the wide and wonderful world of podcasting. You'll discover ways to create compelling content for your podcast that will help boost your brand and expand your reach. She'll show you how to connect with a brand new audience of willing participants who are just waiting for you to get inside their heads and connect with them on a deeper level. You'll pick up strategies that will keep your listeners engaged and give you something to talk about.

ThursdayFeb 14

2:30pm Paci�c (5:30pm Eastern)

TuesdayFeb 12

2:30pm Paci�c (5:30pm Eastern)

Ingredients for Hypnotic Videos That Compel Your Audience to ActionInstructor: James Wedmore Topic: Video MarketingWith 4 billion daily views, YouTube is an essential tool for your online marketing arsenal. Yet with recent YouTube changes, viewer interaction with videos is more important than ever. In this session, YouTube expert James Wedmore (author of The YouTube Marketing Book) will reveal simple and proven tricks for making better videos that convert viewers into raving fans who take action. Are you wondering what to say, how long to make your video or how to get your audience to share? Look no further! James shares his proven, in-the-trenches knowledge in simple to digest, actionable steps!

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Session Description

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How to Start and Grow a Successful Podcast ShowInstructors: Pat Flynn and Michael Stelzner Topic: PodcastingHave you ever dreamt of having your own show? During this session, three successful podcasters—Pat Flynn of Smart Passive Income and Michael Stelzner of the Social Media Marketing podcast—will share their insights. They'll reveal what you need to get started, how to create successful show formats and reveal common pitfalls. You'll also have an opportunity to ask this super panel your live questions.

TuesdayFeb 19

2:30pm Paci�c (5:30pm Eastern)

7 Steps to Highly E�ective Webinars That Increase Leads and SalesInstructor: Lewis HowesTopic: Webinar MarketingAre you using webinars to sell? Not all webinars are created equally. Some webinars bore while others inspire viewers to act. In this action packed session, webinar expert Lewis Howes will detail his proven 7-step process for easily and e�ectively running dynamic webinars that will grow your business. You'll discover how to get people involved, how to add more value to your presentation and ways to greatly increase leads and sales. Come ready to take notes—and never bore your audience again.

How to Use Multiple Platforms to Reach More People and Grow Your BusinessInstructor: Pat Flynn Topic: Content StrategyThere are millions of people who are never going to �nd out about you and your brand—even though they actually want to �nd a brand just like yours. In this session you'll discover how to e�ectively utilize multiple content platforms to become a part of people's lives that would have never found you otherwise. Pat Flynn of Smart Passive Income will reveal his "content trifecta" and how using various content delivery mediums will not only let you reach more people, but will increase the authority of your brand. You'll also discover how this strategy can perpetually and automatically grow your business and make you more money.

The Secret to Email Marketing: How to Grow Your ListInstructors: DJ Waldow Topic: Email marketingYou can have the best subject line, a killer email template and an incredible o�er, yet if you don't have an email list to send to, none of that matters. Growing your list is the most important aspect of any solid email marketing strategy. However, it's not enough to think of list growth as a one-time e�ort. The average list churns 30% per year. In this session, email expert DJ Waldow—co-author of The Rebel's Guide to Email Marketing—will show you creative ways to grow your list. He'll reveal tips, tricks, and tactics you can immediately put to use to grow your list.

ThursdayFeb 21

2:30pm Paci�c (5:30pm Eastern)

ThursdayFeb 21

1:15pm Paci�c (4:15pm Eastern)

ThursdayFeb 21

Noon Paci�c (3:00pm Eastern)

TuesdayFeb 26

1:15pm Paci�c (4:15pm Eastern)

TuesdayFeb 26

Noon Paci�c(3:00pm Eastern)

How Anyone Can Create Irresistible ContentInstructor: Stanford Smith Topic: Content CreationAre you concerned you don't have what it takes to create valuable content? Stanford Smith, author of How to Sell With Your Business Blog, shows you why we're all natural-born content creators. In this session, you’ll discover the �ve universal traits of content creators and how you can harness your natural talent to create content that gets noticed and shared.

Everything You Always Wanted to Know About Facebook, But Were Afraid to AskInstructor: Gini Dietrich Topic: Content CreationIf you haven't already, you will be tasked to create content. Has the idea of creating valuable content got your head spinning? Gini Dietrich, co-author of Marketing in the Round, and blogger at Spin Sucks will walk you through how to create content that's valuable to your prospects and customers without focusing on your products and solutions. You'll learn how to consistently create great new content that your customers �nd valuable and want to share.

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Session Description

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13 Insider Tips to Get Your Blog on Track to SucceedInstructor: Heidi Cohen Topic: Content CreationOne of the biggest challenges marketers face is having enough fresh content to meet customer needs, feed social media e�orts and support search optimization. During this session, content marketing expert Heidi Cohen reveals how using a blog as the centerpiece of your content marketing plan provides an easy-to-implement way to e�ciently feed the content marketing engine. You'll gain actionable tips you can put to work immediately to �ll your content marketing pipeline while meetng your business objectives.

TuesdayFeb 26

2:30pm Paci�c (5:30pm Eastern)

How Content Marketing Transformed Two Small BusinessesInstructors: Krista Kotrla and Steve Sheinkopf Topic: Success StoriesWe've all heard about successful online businesses using content marketing, but what about traditional businesses? Can it really work for an appliance distributor or a medical technology �rm? Our two panelists are here to say unequivocally: YES! Come learn the secrets to their success and how they decided to go "all in" with content marketing.

Content REMIX: How to Reach More People with Less E�ortInstructor: Rich Brooks Topic: Content MarketingFor small businesses and non-pro�ts, the idea of creating content for a blog, a podcast, online video, an email newsletter, social networking sites and everywhere else your ideal clients might �nd you can seem overwhelm-ing. However, there are ways to take a single piece of content and repurpose it for multiple channels, slicing and dicing it to reach the widest possible audience. In this session, small business expert Rich Brooks will show you how to create great content and then serve it up for your prospects in a package they desire. From guest blogging to SlideShare, from podcasts to webinars, you'll learn how to make your content go further without reinventing the wheel.

ThursdayFeb 28

1:15pm Paci�c (4:15pm Eastern)

ThursdayFeb 28

Noon Paci�c(3:00pm Eastern)

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