Content strategy: let industry experts choose what you write about.

CONTENT STRATEGY

Let industry experts

CHOOSE WHAT

YOU SHOULD WRITE

ABOUT

Content marketing can be easily boosted byusing influencers, or industry experts with

an established audience, to developcontent.

Jay Baer says: "True influence drives action,not just awareness."

Here are 4 reasons why youshould let influencers choose

your content for you

1 - THEY KNOW YOUR AUDIENCE

Everybody knows that great content marketing requiresdeveloping content based on what your audience wants,

rather than what you want to tell them.

Influencers are immersed in theirindustry and have a deep

understanding of their audience'sperspective.

Working with these experts givesyou access to a vast wealth of

knowledge about your audienceand help you develop higher

quality content.

2 - THEY ARE TREND-SAVY

Many of today’s industries are constantly growing andchanging, especially those that rely on technology. Keeping

up with the ebb and flow of industry trends can be adaunting task for those who aren’t in the know.

By involving influencers in yourcontent marketing strategy,

you’ll have a better chance ofstaying up-to-date with current

trends and building a brandidentity associated with the

cutting edge.

3 - THEY CAN TALK THE INDUSTRY TALK

Each industry has its own jargon and style that work bestfor communicating its ideas.

For many companies, figuring out how to speak thelanguage of their audience can involve a lot of trial and

error.

Industry experts are already familiar with what resonatesbest with their audience, giving you a head start when itcomes to making your message click for your readers.

4 - THEY CAN BOOST YOURDISTRIBUTION

Of course they are great information relays!

Influencers can help amplify your socialreach and put your brand in front of moreeyes. Industry influencers often have active

social media followings of their own andwill retweet their contributions to your

brand.

By involving influencers inyour content generation

efforts, you’re gaining accessto a broader audience

SO, FIND INFLUENCERS AND CREATE AMAZINGCONTENT

If you haven't yet tried influencer marketing for yourself, youmay be surprised at how much it can add to your content

strategy.

Influencers can provide highly effective, targeted contentthat will help give your brand the presence it needs to get to

the next level.

Thank you

If you’re planning an influencer marketing campaign, we’d love to help!

UpfluenceRunway SF 1355 marketstreet,San Francisco, CA,94114,USA

www.upfluence.comContact: Kevin [email protected]+33 970 447 443