House Style The house style of this magazine is depicted by the order that the columns are organised. The fact that some of the columns are at the same size and some are larger than others shows that this magazine isn’t the perfect magazine as it would be loud and fun as it is unorganised. The colour scheme is: black white and red. The use of red creates an alerting and attention as it is a colour that symbolised alert and it also juxtaposes with the boring and plain black and white colours. The mast head of the content page is in serif with all capital letters and at a large ,bold size which creates most attention to suggest that it is the content page(due to the fact that is doesn’t simply stated that it is the content page.) However, only the The Gutenberg Design Principle The Gutenberg Design Principle is used on the content of this content magazine. The primary optical area contains the mast head which simply states “inside this week”. This suggests that this is the content page of the magazine. The terminal area of the principle contains a column that tries to create attention Images The images used on the content page contain 7 different images. The main image of the content page contains the content page and is larger than the other images. This indicates that there is a special article as it has more attention than the other articles. The image contains 3 men dressed in black and blends into the back ground which enhances the colour scheme of black and white. 2 of the men are in a serious pose while the Target Audience The target audience of this magazine NME would young adults to middle age adults (18-27) .I can tell this because the layout of the content page is generally for a broad audience .As there isn’t any restricting layout that aims for a certain target audience suggests that this magazine is for the male and female. However, the target audiences age is Design Balance The design of the content page of this magazine is unbalanced as some of the columns are larger than the other columns. This is because some columns are created larger to attract more attention such as the column in the terminal optical area which requires Rebecca Chow