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OPTING INTO THE DEMOCRATIZATION OF INFLUENCE Maarten Kesteloot @maartenkstlt [email protected]
31

Content marketing forum #CMF16

Jan 20, 2017

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Page 1: Content marketing forum #CMF16

OPTING INTO THE DEMOCRATIZATION

OF INFLUENCE

Maarten Kesteloot @maartenkstlt

[email protected]

Page 2: Content marketing forum #CMF16

INFLUENCERMARKETINGLet’s talk about

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DEFINITIONIM

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Influencer marketing is a form of marketing that focuses on identifying, building relationships with, and activating key leaders, partners, and individuals who have reach and relevance to your potential customers

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MISSING PIECES TO REALLY OPT IN

2

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STRUCTUREPROFESSIONALISM

2

1Influo brings

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THINGS INFLUENCERS LOVE

4

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PERSONAL APPROACH 1

THINGS INFLUENCERS LOVE4

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EXCLUSIVITY2

THINGS INFLUENCERS LOVE4

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PRODUCT

3THINGS INFLUENCERS LOVE4

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MONEY 4

THINGS INFLUENCERS LOVE4

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THINGS YOU NEED TO KNOW ABOUT IM

6

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IT’S NOT FREE

1THINGS YOU NEED TO KNOW ABOUT IM

6

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IT’S A SYMBIOSIS

2THINGS YOU NEED TO KNOW ABOUT IM

6

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IT’S ABOUT CONVERTING CONTACTS INTO RELATIONS

3THINGS YOU NEED TO KNOW ABOUT IM

6

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EVERYONE IS AN INFLUENCER

4THINGS YOU NEED TO KNOW ABOUT IM

6

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SIZE DOESN’T ALWAYS MATTER

5THINGS YOU NEED TO KNOW ABOUT IM

6

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AIM FOR THE LONG TERM

6THINGS YOU NEED TO KNOW ABOUT IM

6

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RULES TO FOLLOW

4

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DON’T COLD CALL. MARKET WITH THEM, DON’T MARKET TO THEM

1

RULES TOFOLLOW4

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DON’T GET IN YOUR OWN WAY

2

RULES TOFOLLOW4

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MAKE OBJECTIVES AND EXPECTATIONS CLEAR UPFRONT

3

RULES TOFOLLOW4

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KNOW WHO YOU ARE DEALING WITH

4

RULES TOFOLLOW4

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TAKE AWAYS

4

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RESEARCH IS CRUCIAL 1

TAKEAWAYS4

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TAILOR YOUR STORY, TAILOR YOUR CONTENT BUT BE FLEXIBLE

2TAKEAWAYS4

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CONVERSION FROM CONTACT TO RELATION IS KEY

3TAKEAWAYS4

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MAINTAIN THE4RELATION!

TAKEAWAYS4

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DEMO

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illy Art Collection - sustainArt 2

With the new illy Art Collection - sustainArt 2, illy renews its commitment to supporting coffee-producing countries and emerging artists. The new illy Art Collection showcases the work of artists from coffee growing re-gions, who have interpreted the sensations, experience, and narratives as-sociated with coffee.

Store Opening

LIVE

illy Art Collection - sustainArt 2

With the new illy Art Collection - sustainArt 2, illy renews its commitment to supporting coffee-producing countries and emerging artists. The new illy Art Collection showcases the work of artists from coffee growing re-gions, who have interpreted the sensations, experience, and narratives as-sociated with coffee.

Store Opening

Sisley-Spring-Summer-2015 - Instagram Content Kit

illy Art Collection - sustainArt 2

Adidas Yeesy Boost 350 - Store Release

UNIQLO Store opening Antwerp

Instagram Paid

Format Deal Closing

44h 22m 20 Slots

Slots

8€

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@influo

MARK YOUR INFLUENCE