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ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

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Page 1: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

ACMA 2021 Marketing GuideEvents

Print & Digital Marketing

Sponsored Content

Sponsored Partner Webinars

Page 2: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

The American Composites Manufacturers Association (ACMA) is the world’slargest composites industry trade group. By delivering invaluable educationand events, access to market intelligence, and by working with regulators andlegislators, ACMA serves as the center of expertise, engagement and an essential driver of industry growth and prosperity.

We represent the largest audience of composites industry leaders andprofessionals in the world—manufacturers, suppliers and distributors, andaffiliates from every market segment. Through your investment in our valuedadvertising, sponsorships and exhibit opportunities, you are showing yoursupport of our industry and these vital education initiatives!

Page 3: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

The American Composites Manufacturers Association (ACMA) is

the world’s largest composites industry trade group. We are manufacturers, material and equipment suppliers,

distributors, academia, and end users.

ACMA’s headquarters are Washington-based.

We are a staff of 30+ including technical, lobbying, IT, marketing &

communications expertise.

In every effort we undertake, we adhere to these values:

YOUR VOICE. ACMA advocates for and defends the composites industry.

YOUR RESOURCE. ACMA provides crucial education opportunities and information.

YOUR ASSOCIATION. ACMA enhances market share and profitability for members.

Our Members

412 Members

220 Manufacturers

106 Material and Equipment Suppliers

24 Distributors

62 Affiliates

ACMA’s Commitment ACMA’s Vision

ACMA’s Mission

As a member driven association,

ACMA helps members prosper through:

• Relevant and timely education and information.

• Expertise and representation in

legislation and regulatory affairs

• Market growth and development

About ACMA

ACMA strives to be the “voice of the

composites industry” and provides a

forum for all relevant industry issues,

opportunities, and commerce. We seek

to position composites as the material of preference relative to all competing

material systems.

Page 4: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Composites by the Numbers

$10.6 BILLIONBY 2022

EXPECTED TO REACH

DEMAND FOR COMPOSITE END

PRODUCTS

THE WEIGHT OFTHE INDUSTRY

AEROSPACE

in 2016

LIGHT VEHICLES PRODUCED IN 2015

CONSTRUCTION

WIND ENERGY$9.9 BILLIONREACHED

$6.65 BILLIONBY 2021

PROJECTED TO REACH

$5.5 BILLIONBY 2020

PROJECTED TO BE WORTH

in 2016

$12.1 BILLIONREACHED

11 BILLIONPOUNDS

GLOBAL Glass Fiber Capacity:MARINE

$4.9 BILLIONBY 2019

EXPECTED TO REACH

U.S. COMPOSTIESINDUSTRY GROWTH

3.7% IN 2016

Reached

$8 BILLIONoverall

Market intelligence provided by Lucintel - Members receive a free monthly composites industry report

Page 5: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Welcome!

• John S. Catapano • Manager, Business Development | ACMA

• ACMA Events • Exhibits & Sponsorships for Traditional & Virtual events for

ACMA

• ACMA Marketing & Advertising• Traditional Print & Digital Advertising, Content Marketing,

Partner Webinars

• CAMX• Exhibits & Sponsorships for the largest Composites & Advanced

Material Expo in North AmericaJohn S. [email protected]

Page 6: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Business Development, Branding & Thought LeadershipMarketing Platforms | Connect With Buyers & Decision Makers

• ACMA Flagship Magazine• Composites Manufacturing Magazine | Quarterly• Print & Interactive, Digital Editions

• ACMA Websites• Composites Manufacturing Magazine Website• ACMAnet.org

• ACMA Digital Newsletters• Industry Digest | Weekly• ACMA Insider | Monthly• Composites Manufacturing Magazine | Quarterly

• ACMA Thought Leadership Platforms• Content Marketing | Websites & Digital Newsletters• Partner Webinars

Page 7: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Business Development, Branding & Thought LeadershipEvents | Virtual & Traditional

• Pultrusion Conference • April 13-15, 2021 • Virtual Exhibitor Showcase | Virtual Sponsorships

• Composites Industrial Revolution Conference • May 4-6, 2021• Virtual Exhibitor Showcase | Virtual Sponsorships

• International Composites Supply Chain Conference

• June 15-16, 2021 (tentative)• Virtual Exhibitor Showcase | Virtual Sponsorships

• CAMX • October 18-21, 2021 | Dallas, Texas• Exhibit Space | Reservations underway• Sponsorships | Available in February 2021

Page 8: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Composites Manufacturing Magazine Print & Interactive Digital

Advertise in ACMA’s publications, including their official publication and the composite industry’s leading magazine, Composites Manufacturing. Boost your brand presence and make a bold impression with over 10,000 subscribers. Reach decision makers who rely on the magazine for the latest industry news, products and innovations.

Page 9: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Publish Your Advertisement & Elevate Business DevelopmentComposites Manufacturing Magazine

NEW! Maximize Value & Exposure with CM Print & Digital• When you advertise in CM Print, your interactive digital ad is free• Quarterly issues (Winter, Spring, Summer, Fall)• Rates for 1, 2, 3 and 4 issues• Ad sizes include Full, Half, Third, Quarter and 1-2 Page Advertorials• For more information on our 2021 Editorial Calendar and Rates,

please see: ACMA Media Kit | Print

Composites Manufacturing includes timely coverage of core market segments, materials, processes and technical education plus topics such as sustainability, plant safety, operational efficiency and research advances. The magazine also features profiles of some of the most accomplished people and innovative companies in the composites community.

Page 10: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

ACMA WebsitesDigital Advertising

ACMA’s website and the Composites Manufacturing Magazine companion website are two leading platforms to reach qualified, motivated prospects and customers. ACMA’s websites deliver your brand messaging directly to an active, engaged international audience of industry professionals.

Page 11: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Publish Your Advertisement & Boost Brand AwarenessACMA Websites | Digital Advertisements

Composites Manufacturing Magazine Website:

http://compositesmanufacturingmagazine.com/• Always relevant and always current, the magazine’s companion

website helps readers stay on top of all news in the composites industry.

• Available inventory: Leaderboard (728x90), Banner (558x88), Square (250x250)

ACMA Website: https://acmanet.org/• Your ad, with an active link, instantly takes decision makers to

current information about products and services they’re ready to buy. Ad placements include 1 run-of-site space available with 3 rotations.

• Available inventory: Square (250x250)

For more information about options and rates, please see the ACMA Media Kit | Digital

Page 12: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

ACMA NewslettersDigital Advertising

Increase your brand awareness and sell more products and services through ACMA’s weekly, monthly and quarterly digital newsletters distributed to thousands of buyers, decision makers and industry experts.

Page 13: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Publish Your Advertisement & Sell More Products, ServicesACMA Newsletters | Digital Advertisements

Composites Manufacturing Magazine Newsletter • A preview of the latest issue of Composites Manufacturing

Magazine is sent quarterly to more than 15,000 ACMA members & non-members.

• Available inventory: Exclusive Leaderboard (234x60)

ACMA Insider Newsletter• Our members-only eNewsletter distributed monthly reaching 3,500+

ACMA members• Keeps ACMA members informed of current events affecting their

business and includes regulatory and legislative news, market growth initiatives and updates on ACMA events and education.

• Available inventory: Banner (560x141), Horizontal Banner (468x80)

Industry Digest Newsletter• ACMA’s weekly Industry Digest Digital newsletter keeps industry professionals

up-to-date with the latest news of interest.• Distributed weekly to 9,000+ subscribers• Available inventory: Banner (560x141), Half-Banner (468x80)

For more information about options and rates, please see the ACMA Media Kit | Digital

Page 14: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

ACMA Partner SponsorshipsContent Marketing & Webinars

Showcase your expertise and thought leadership thought ACMA’s webinar and content marketing programs

Page 15: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Showcase Your Thought Leadership & Make New ConnectionsACMA Sponsorships | Content Marketing & Webinars

Content Marketing • Speak directly to your target audience with informative articles and

content driving traffic to your website and hosted content. • Instantly showcase your thought leadership in the industry through

ACMA’s digital channels. From the websites, newsletters and social media, ACMA has the channels to deliver your message to the broadest, engaged audience.

• Sponsored content includes white papers, case studies, videos, demonstrations, e-books, press releases and more

• Inventory and packages available on the Composites Manufacturing Website, ACMA Insider Newsletter, Industry Digest Newsletter and ACMA’s social media channels.

Partner Webinars• Display your expertise during a dynamic, one-hour virtual classroom sharing the latest

industry applications and techniques. • Your partnership with ACMA leverages ourr vast network of industry contacts through an

integrated marketing campaign to attract attendees.• Sponsors of partner webinars can either be the exclusive sponsor of an ACMA webinar or

design their own presentation including choosing speakers.

Page 16: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Industry EventsVirtual Conferences in 2021

Covid-19 has temporarily changed the way we do business. Take advantage of continued Networking, Commerce and Education with ACMA’s virtual events in 2021.

Page 17: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Virtual Events

• ACMA & The Industry Pivot to Virtual• Reimagining of the live, traditional event experience

• The show must go on despite Covid-19• Innovative & interactive digital venue

• “The Digital Convention Center”• Highly effective but temporary• Seamless continuation for business development, marketing,

branding and educational efforts despite not being able to meet in-person

• ACMA Experience & Expertise• Well-versed in best practices for the virtual event experience

• Extensive research and guidance from expert partners• Highly-regarded past virtual conferences & events

• Thermoplastic Composites Virtual Conference 2020• CAMX 2020 Virtual Expo

• Continuous improvement of virtual events through surveys of exhibitors, sponsors, attendees and speakers

The Foundation of Virtual Events

Page 18: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Virtual EventsThe Three Pillars

Virtual events and technology power the same three critical components found in traditional, in-person events:

• Education• Keynotes, conference programming and campfire

sessions that include embedded live-streaming video, chats and Q&A

• Networking• Just like the hotel lobby and ballroom, virtual attendees

make real, human connections through direct messages, direct meeting scheduling and 1:1 or small group video meetings.

• Commerce• The Virtual Exhibitor Showcase inside the “Digital

Convention Center” allows attendees to “walk up” to virtual exhibitors to meet with booth staff via video conference.

• Virtual exhibitors can showcase their company by embedding videos, sharing collateral and other assets

The Three Pillars of Events

Page 20: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Industry EventsCAMX | The Composites & Advanced Materials Expo

An event not to be missed, CAMX is largest annual Composites & Advanced Materials Expo in North America

Page 21: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

Traditional EventsCAMX | Dallas, Texas | October 18-21, 2021

• CAMX• Co-organized by ACMA & SAMPE, CAMX is the largest

annual composites and advanced materials exhibition in North America.

• CAMX attendees, from over 50 countries, are qualified buyers and decision makers looking for the next generation of products, solutions and advanced industry thinking.

• CAMX is filled with unique networking opportunities, hours of conference of programming and a trade show floor with over 500 exhibitors from dozens of market segments and product categories.

• CAMX Resources • CAMX 2021 Live Floor Plan• CAMX 2021 Exhibitor Agreement• CAMX 2021 Physical Booth Packages• CAMX 2021 Prospectus (Sponsorship Opportunites coming

in February 2021)

CAMX is co-organized by:

Page 22: ACMA | Marketing Guide · 2021. 1. 26. · ACMA 2021 Marketing Guide Events Print & Digital Marketing Sponsored Content ... forum for all relevant industry issues, opportunities,

To begin your marketing strategy discussion, please contact:

John S. Catapano

ACMA | Manager, Business Development

(T) 703.795.7271 | (E) [email protected]