Content Marketing for B2B Companies

Impression-Marketing.com

July 2015

Content Marketingfor B2B Companies


What we do


What we do

In short, we are in business to get you more qualified leads online

Howard

Alternate line


What is Content Marketing?

• Blog posts• Social media posts• Whitepapers• Infographics• Email/newsletters• Videos• Webinars/Events• E-books• Press Releases• Mobile Apps• Websites


The B2B Purchase Process

That's how far the average B2B buyer is through the purchase decision process before engaging

a supplier sales rep


How Does Search Work?

The Best Answer to Your Query


How Does Search Work?

How do you shop?


How Do People Search?

1. Problems/Solutions

2. Cost

3. Versus/Compare

4. Reviews

5. Best

*From the Sales Lion


Content Marketing

Your customers are asking questions.

Are you answering?


Marcus Sheridan Interview

Answer Questions in Blog Posts

B2B Success Story

B2B Initial Results

MACC’s traffic has been on the up-and-up since the launch in February 2015

B2B Search

B2B First Week Results

B2B First Week Results

• They’ve closed $35,000 from a website lead, which has a phase II component that will result in additional revenue

• Two leads have come in related to church facilities

• One lead came in from a military base in DC• Several tech-support forms filled out and a

field installer application


Social Media Advertising


Blogging


Website Sales Funnel


Website Design & Development


Website Design & Development

Case Studies Very Effective for B2B

NSK, a B2B IT Consulting Firm

NSK’s goals when beginning with HubSpot and content marketing were to:

• Acquire qualified leads for their sales department• Extend their brand’s reach in the Boston area


B2B Case Study

• Lack of Strategic SEO• Too Much Reliance on Paid Advertising• Cold Calling for Leads• A Static Website


Challenges


Content Marketing Funnel

hybrid cloud computing for business

Blog Post

Landing Page

Inbound Marketing Results

Increase in client revenue

Increase in lead volume

Decrease in paid marketing spend


Blog Strategy Funnel

Brainstorm Write CTA* Publish Track


Where to promote B2B?


Success Metrics

It all Starts with Gap Analysis

• Website review & recommendations• Social Media review & recommendations• Competitive Analysis (What are your

vendors/competitors doing?)• Recommended next steps


Typical Monthly

• $3.5-$6k per month for IM Services (may include a new website)

• $<1k for HubSpot • IM Services Can Include: Strategy, Execution,

Content Marketing, Social Media, Training, Analytics, Paid Advertising, Client Meetings.



Expert Analysis


Website as a Sales Tool


Website as a Sales Tool