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Content offerings beyond BET.com Brand New Funk Burrell Digital Bootcamp Presented by Guy Primus contact: [email protected]
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Content Beyond Bet.com

Jul 02, 2015

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Business

Siddiq Bello

A presentation delivered to the Burrell ad agency at the digital Bootcamp provided to their staff over 2 days in May.
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Transcript
Page 1: Content Beyond Bet.com

Content offerings beyond BET.com

Brand New Funk

Burrell Digital BootcampPresented by Guy Primus

contact: [email protected]

Page 2: Content Beyond Bet.com

Objectives

• Provide overview of some AA destinations

• Identify each site’s features and audience

• List ways to overcome challenges

• Discuss what’s missing

Page 3: Content Beyond Bet.com

Category Overview• General Interest/Other

• News/Culture

• Music/Entertainment

• Social/Community

• Celebrity/Gossip

• New properties

Page 5: Content Beyond Bet.com

Pop Quiz:Other than BET, what is the most popular online destination for African-Americans?

Page 12: Content Beyond Bet.com

Young, Black & Fabulous

Page 17: Content Beyond Bet.com

Bison Roundup

Page 19: Content Beyond Bet.com

DowneLink

Page 24: Content Beyond Bet.com

What’s Missing?