Beyond the Book with Content Marketing

THE GOAL!

Book Marketing FEELS LIKE

a RACE!

You’re all over social media?

DO YOUR MESSAGES LOOK LIKE

THIS?

BUY MY BOOK!

BUY MY BOOK!

BUY MY BOOK!

BUY MY BOOK!

BUY MY BOOK!

BUY MY BOOK!

You might need to

rethink that strategy?

Sometimes we need to think a little more

about how to market our books.

Why I LOVE Content

marketing

This next slide has a lot of text… Sorry, the

definition is so good!

Concentrate on the

BIG words, okay?

The Content Marketing Institute states “Content marketing is a marketing

technique of creating and distributing

relevant and valuable content to attract,

acquire, and engage a clearly defined and understood target audience (readers) – with the objective of driving profitable

customer action (buy the book).”

Not so bad!

The TYPES of Content

Marketing

FREE: Wordpress.com, Blogger.com

Hard Part >> Consistency Is KEY!

KNOW Your Niche, DEVELOP Brand

Blogging

Podcasting iTunes, Stitcher, Spreaker,

SoundCloud, Blogtalk , youtube

AUDIO >> GOES Anywhere

Hard Part >> Editing, Consistency

Video Youtube, Facebook

LIVE – Google+ Hangout , Periscope

Hard Part >> Camera, Editing

23

OTHER Downloads

Slide Presentations (like this)

Social Media Visuals

Infographics

Content Marketing offers you a way to have something to

really say and provide value.

There are so many ways to re-purpose

content.

At the same time, you’re drawing

attention to your book without being

well…you know!

Need help brainstorming

content marketing ideas?

Not sure how to get started with

a platform?

For step-by-step consulting &

coaching, visit …

www.TheLiteraryEntrepreneur.com