Visit bronto.com/tell-all to download the full white paper and learn more! Consumers Tell All Part 1: Online Shopping Frequency 30-somethings are the most active weekly shoppers, with 18 - 29 year olds coming in a close second. 35% 41% 18 - 29 37% 35% 30 - 39 23% 35% 40 - 49 17% 38% 11% 31% 65+ 50 - 64 Frequent Shoppers Occasional Shoppers Legend 24% 36% 60% Identifying how your customers prefer to shop sometimes feels like a guessing game. Stop playing games and get some real answers. Bronto asked shoppers to divulge how they shop, what annoys them and what makes them want to buy. 60% shop online at least once per month. 24% shop online every week. 30% 18% 30% of men shop online weekly, compared to only 18% of women.