Consumers In The Global Economy

• 1.

2. What is Consumer Digest?

• Consumers Digest is an American for-profit magazine that allows companies to use its reviews for marketing purposes.

3. Decision making process for a Car 4. Decision making process for a Cell phone 5. Discount Stores 6. Department Stores 7. Specialty Stores 8. Impulse Buy

• An impulse purchase or impulse buy is an unplanned or otherwise spontaneous purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer.

• Food is something you typically buy on an impulse