Group members:- 1. Mohammed Raziq 2. Syed Suhail 3.Alekhya Susarla 4.Sanket Vyas 5.Sakar Thakur 6.Zeal Shah 7.Shermin Kadiwal
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Group members:-1. Mohammed Raziq
2. Syed Suhail3.Alekhya Susarla
4.Sanket Vyas5.Sakar Thakur
6.Zeal Shah7.Shermin Kadiwal
Flow • What is consumer behaviour?• Evolution of mobile phones• Objective of study• Factors affecting the consumer behaviour• Case study• Survey: Primary• Analysis• Recommendation• Conclusion
What is consumer behaviour?
• Behavior that consumer display in searching for, purchasing using, evaluating and disposing of products and services that they expect will satisfy their needs.
Evolution of mobile phones• 1973:- First hand held mobile
developed• 1984:- Nokia talkman• 1992:- Motorola International 3200• 1994:- IBM Simon Personal
Communicator • 1996:- Motorola Startac• 1998:- Nokia 5110• 2002:- Sanyo SCP – 5300• 2007:- Iphone• 2008:- First android based mobile
phone
Objectives The purpose of the study is:-•To understand the consumer behaviour while purchasing phones
•Factors affecting consumer choice
•To know the satisfaction level of the consumer.
Factors affecting consumer behaviour
•Age •Occupation•Income•Price •Brand•Durability•After sales services
Case study: Nokia to Android
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Survey: primary • A questionnaire
was given to 15 people of different age group to understand their choice of mobile phone and what drives it.
Analysis
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Price Range of currently used phone
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Conclusion • Study showed the attitude of the
consumers towards the different brands.
• The factors that affects the buying behavior and the choices of the consumers.
• The most preferred brand by the consumers.
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