Consumer Behaviour towards Apple

7/23/2019 Consumer Behaviour towards Apple

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Ilbsufnr Hnmkvelr tlwkrjs Kppon

;


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Ilbtnbts Tk`n

bl.

Imkptnr ;7 Ebtrljuitelb

;.; Khlut tmn ilfpkby

;.8 Mestlry lc Kppon :

;. Kpprlkim lc tmn ilfpkby

Imkptnr 8 7 !etnrkturn "nvenw

8.; #mnlry

8.8 "nsuots lc vkrelus $fpereiko "nsnkrim

Imkptnr 97 %ntmljlol&y

:.; #mn styons lc rnsnkrim.

:.8 #mn rnsnkrim prlhonf kbj styon imlsnb.

:. Mypltmnses

:.: "nsnkrim 'unstelbs

:.( %ntmlj lc Kbkoyses

:.) *ktk +lurins

Imkptnr >7 Kbkoyses kbj ,ebjeb&s

(.; Ireteiko kpprkesko lc oetnrkturn.

(.8 -rkpmeiko kpprniektelb lc jktk.

(. ,ebjeb&s crlf Kbkoyses

Imkptnr 37 *esiusselbs

).; Ebtnrprntktelb lc rnsuots lc kbswnr tl tmn rnsnkrim unstelb

Imkptnr 0 Ilbiouselb

/.; Ilbiouselb

8


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/.8 !efetktelbs lc Iurrnbt "nsnkrim

/. "nilffnbjktelbs clr curtmnr wlr4.

Hehoel&rkpmy Kppnbje

Imkptnr ;

;.; Khlut tmn ilfpkby


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Kppon es lbn lc tmn tlp onkjnrs eb tmn ilbsufnr nonitrlbeis fkr4nt et prljuins

k wejn vkrenty lc ilbsufnr nonitrlbeis crlf ilfputns tl Eljs kbj nkrpmlbns

wmeim mkvn k snpkrktn ejnbtety eb tmn fkr4nt9 tmny krn tmn flst snooeb& kbj

trustnj prljuits hy tmn ilbsufnrs. Kppon rkb4s ::8 eb tmn okr&nst ilfpkbens Eb

,lrhns oest 8;;. Et mks k tlu&m ilfpntetelb eb koo tmn ilbsufnr nonitrlbei

prljuits tmkt et prljuins hut et mks irnktnj k hrkbj vkoun tl tmn iustlfnrs wetm

ets lwb ejnbtety kbj tmn ubeun fkr4nteb& strktn&ens tmkt et cloolws. #mnrn es

mkvli eb tmn fkr4nt wmnbnvnr k bnw kppon prljuit es okubimnj ylu weoo blt snn

suim rnsplbsn crlf tmn ilstufnrs clr kby ltmnr prljuit.

;.8 Mestlry lc Kppon

Kppon es tmn flst tmn cerst kbj tmn flst ilfflb bkfn eb tmn ilbsufnr

nonitrlbeis fkr4nt tmkt ylu weoo mnkr crlf kby pksselbktn ilbsufnr nonitrlbeis

usnr tmes es hnikusn lc tmn hrkbj efk&n tmkt kppon mks &lt eb tmn fkr4nt9 tl tnoo

khlut Kppon et koo stkrtnj eb ;>/) wmnb +tnvnb 3l0bek4 kbj +tnvnb =lhs

jnse&bnj tmn cerst lc ets ilfputnr ikoonj Kppon ;9 et mkj tl wket ubteo ;>// ks

tmn ilbsufnrs wmnrn blt vnry ebtnrnstnj khlut Kppon hut wmnb Kppon 8 wks

cerst prnsnbtnj kt k oliko ilfputnr trkjn smlw eb 5+ et wks tmn lboy ilfputnr

wmeim mkj k ilfputnr iksn kbj wks wnoo prnsnbtnj wetm ilolur &rkpmeis tmes

hrlu&mt &rnkt imkb&n eb tmn fkr4nt ks tmn iustlfnrs stkrtnj lrjnreb& kppon 8

kbj tmn jnfkbj ebirnksnj eb kb efprnssevn wky tmes &kvn Kppon k &rnkt pusm eb

tmn fkr4nt lc ilfputnrs9 tmnb Kppon jes48 ikfn eb tl tmn fkr4nt wmeim wks

tmn imnkpnst usnr crenbjoy colppy jrevn mks tk4nb tmn skons lc Kppon tl me&mnr

onvnos nvnb.

#mn ilfpkby stkrtnj &rlweb& kt k rkpej pkin hy ;>9 Kppon nbtnrnj tmnfkr4nt kbj tmn ilfpkby kbj tmes wks tmn tefn wmnb Kppon stkrtnj tl snoo

ilfputnrs eb ltmnr ilubtrens kbj tmny clubj ebvnstlrs wml wkbtnj tl tk4n

imker tmn plsetelb lc jernitlrs kbj tmn ilfpkby tll4 k onkp eb tmn ilfputnr

fkr4nt. Kppon mks tl olsn =lhs crlf tmn ilfpkby kctnr mes rnse&bktelb et mkj tl

:


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snn tmn cerst nvnr olss eb tmn ets prl&rnss9 tmnb Kppon okubimnj tmn %ki8 wmesm

mkj jns4tlp puhoesmeb& slctwkrn wmeim fkjn fkr4nteb& imnkpnr9 3ebjlws kbj

EH% wnrn tmn ilfpntetlrs lc Kppon hut Kppon mks kowkys onkj tmn wky jleb&

slfntmeb& ntrk tmnb tmn ltmnr ilfpntetlrs kbj bnvnr stlppnj ebblvktelb eb

8; kppon okubimnj ets Elj kbj tmnb et okubimnj Emlbn wmeim es k

ilbsejnrnj ks k stktus syfhlo nvnb blw. Koo tmn prljuits tmkt Kppon mks

okubimnj crlf tmn cerst ilfputnr tl tmn Epmlbn: kppon onkj tmn fkr4nt wetm ets

lwb fkr4 lc sktescyeb& ilbsufnrs eb tmn nonitrlbeis fkr4nt.

;.9 Kpprlkim lc tmn Ilfpkby

Kppon1s strktn&y ikb hn stktnj ks tmn flst sefponst9 lb tmn tkr&nt kbj

ebtnooe&nbt. Et mks kowkys prlvnj etsnoc hy tmeb4eb& jeccnrnbt crlf tmn wmlon olt

&rlup eb hreb&eb& up ebblvktevn kbj usnr crenbjoy prljuits. K &rnkt imnnr tl

tmn rnsnkrim kbj jnvnolpfnbt lc Kppon hnikusn tmn Kppon prljuits krn sl

efk&ebktevn9 irnktevn9 kbj lutstkbjeb& tmkt et jrk&s koo tmn pltnbteko ilbsufnrs

tl huy ets prljuits.

Et es blt tmkt ilstufnrs krn vnry olyko tl tmn kppon prljuits kbj tmny purimksn

tmn prljuits hnikusn tmny krn Kppon crnk4s9 tmn sefpon rnkslb wmy pnlpon &l

clr Kppon es hnikusn tmn pnrinbtk&n lc tmn sktescenj kbj lvnrwmnofnj

ilbsufnrs es vnry me&m9 et es koo hnikusn lc tmn kttnbtelb tl jntkeo tmkt Kppon

tk4ns eb jnvnolpeb&9 jnse&beb&9 kbj ebtrljuieb& k prljuit kbj tmn mlw fuim

nvnr tnimblol&y fky hn ebvlovnj eb tmn prljuit9 et es kowkys usnr crenbjoy. #mes

fk4ns Kppon tmn flst rnoekhon hrkbj9 tmn twl lboy tmeb&s tmkt ylu ikbblt

npnit crlf Kppon krn crnnjlf kbj imlein9 hnikusn &eveb& imlein kbj crnnjlf

eb k prljuit onkvns &kps eb tmner cuoceofnbt wmnb slfnhljy mks &lt k imlein mnweoo oll4 clr tmn hnst lbn kbj nvnryhljy jlns tmn skfn tmes rnsuots eb tmn

ninss skon lc k prljuit wetm inrtkeb iretnrek kbj tmn prljuit wmeim mks tmn

skfn cnkturns hut oki4s eb slfn iretnrek weoo mkvn snn tmn hlttlf9 tmes rnsuots eb

ilfpntetelb lc tmn twl prljuits lc tmn skfn ilfpkby9 clr nkfpon %lheon

(


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ilfpkby oe4n ?l4ek rnonksn k bnw flheon ebtl tmn fkr4nt &rnkt cnkturns kb tmn

pmlbn es kvkeokhon eb vkrelus ilolurs wmnb ilbsufnrs kpprlkim tmn prljuit

kbj cebj tmn hnst oll4eb& ilolur pmlbn tmes jnfltns tmn skon lc ltmnr pmlbn

wetm skfn cnkturns9 Kppon mks k &rnkt strktn&y eb jnkoeb& wetm tmn iustlfnrs ks

tmny &evn k vnry oefetnj imlein kbj crnnjlf. Et kowkys jesteb&uesmns lbn

prljuit crlf tmn ltmnr ionkroy wmeim &evns tmn ilbsufnrs k ionkr ejnk lc wmkt

nkitoy mkvn tl &l clr9 Kppon bnvnr koolw ets lwb prljuit lb nkim ltmnr ks tmn

ltmnr ilfpkbens ebtrljuin k pmlbn wetm ninoonbt cnkturns tmes wnn4 kbj tmnrn

weoo hn kb upjktnj vnrselb lr slfn kjjetelbs tl tmn skfn pmlbn kbj tmny

rnonksn ebtl tmn fkr4nt9 tmes fk4ns tmn ilbsufnr cnno tmkt mn fkjn k wrlb&

imlein tk4eb& tmkt pmlbn9 mn smluoj mkvn tk4nb tmn upjktnj vnrselb tmn pmlbn.

Kppon es vnry ionkr eb tmnsn tmeb&s kbj pr6iesnj tmkt et fk4ns ets ilbsufnrs

mkppy hy &eveb& tmnf 2ust tmkt wmeim wluoj sktescy tmnf kbj 4nnp tmnf mkppy.

#mn ckit tmkt 4nnps Kppon kt k skcn plsetelb eb tmn ilbsufnrs nonitrlbeis

fkr4nt es tmner iustlfnr strktn&y wmeim es hnst ubjnrstllj hy tmn ilfpkby kbj

et 4nnps jleb& hnttnr kbj hnttnr ks et mks hnnb tmn trnbj snttnr eb ilbsufnr

nonitrlbeis fkr4nt9 kby bnw prljuit et okubimns weoo hn k rncrnsmeb& bnw

prljuit kbj tmn pnlpon 2ust wkbtnj tmkt imkb&n eb tmn prljuit wetm tmn

mkoofkr4 lc Kppon1s oefetktelbs eb et. #mlsn oefetktelbs wlr4 eb ckvlur lc

Kppon ks ilbsufnrs &nt koo tmner kpps kbj slctwkrn1s crlf tmn kppon stlrn tmes

ebirnksns tmn rnvnbun kbj kosl hueojs trust lc tmn ilbsufnrs hy sktescyeb& tmner

bnnjs ks k lbn plebt ilbtkit.

Imkptnr 87 etnrkturn !n"en#

Ebtrljuitelb

)


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#mes snitelb prefkreoy cliusns lb tmn tmnlrens kbj jevnrsn nfpereiko rnsnkrimns

khlut tmn unstelb lc rnsnkrim. #mn rnsnkrim unstelbs krn ks cloolweb&7

;. Eooustrktn9 bkrrktn kbj jncebn eb ionkr nprnsselb tmn se&beceikbin lc kb

nonitrlbei trkjn ilbinrbeb& bktelbko kbj ebtnrbktelbko hol&s.

8. $fpmkse0n tmn nonitrlbei snitlrs flvnfnbt eb tmn fkr4nt.

. Irnktn ubjnrstkbjeb& khlut tmn rnoktelbsmep lc tmn ilbsufnr


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Imkb M. ntmno9 8; $onitrlbei


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prljuinr kosl wml wkbts tl snoo et eb uei4 suiinsselb. Khlvn fnbtelbnj

nkfpon ionkroy bkrrktns tmn ejnk tmkt spniekoe0ktelb es blt lboy jeccnrnbtektnj eb

tmn prljuits hut kosl eb tmn typns lc snoonrs kbj iokss lc tmn pltnbteko okst

flfnbt iustlfnrs. Et kosl hrencnj us wetm k vnry se&beceikbt plebt tmkt tmes

wluoj blt mkvn hnnb plssehon wetmlut tmn ebvnbtelb lc tmn ebtnrbnt.

8.8 "nsuots lc Jkrelus $fpereiko "nsnkrimns

3etm tmn ionkr nvejnbin sebin ets nfnr&nbin eb tmn ilbsufnr nonitrlbeis

K!$ mks fkjn ets fkr4nt rnputktelb hy nstkhoesmeb& etsnoc ks k hrkbj kbj mks

irnktnj k strlb& &lljweoo eb tmn nonitrlbeis fkr4nt wetm k iut nj&n tnimblol&y.

#mn pokeb rnkslb clr tmes hrkbj rnputkheoety es tmner ebblvktevn kbj jybkfei

kpprlkim eb tmn fkr4nt lc slctwkrn1s kbj mkrjwkrn1s. #mn ukoety lc K!$

prljuit spnk4s clr etsnoc. Ikrncuo kbkoyses kbj k iolsn stujy khlut tmn wnh>)@. $ssnbteko lc rntkeoeb& 7 Erweb

Konkbjnr C;>>/@ Ebtnrbktelbko rntkeoeb&7 Hoki4wnoo

,nrben9 =lmb kbj +pkr4s9 !ne&m9 C;>>@9 !l&esteis kbj "ntkeo %kbk&nfnbt9

I"I =lurbkos

=lurbkos lc husebnss rnsnkrim kolb& wetm tmes9!ehrkrens9 &lvnrbfnbt1s slurins

CIurrnbt Husebnss@ weoo hn usnj.

Ebtnrbktelbko =lurbko lc rntkeo jestrehutelb fkbk&nfnbt

Ebtnrbktelbko =lurbko lc purimkseb& kbj fktnrekos fkbk&nfnbt

#mn $urlpnkb rntkeo je&nst

Mkrvkrj Husebnss "nvenws

8(


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Imkptnr ,7 Kbkoyses kb% -eb%eb`s

:.; Ireteiko Kpprkesko lc !etnrkturn7

#mn slon lh2nitevn lc tmes imkptnr es tl iruiekooy rn


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Eb tmn fljnrb nstkhoesmfnbts n


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:.8 -rkpmeiko Kpprkesko lc *ktk

Kiilrjeb& tl tmn Jnrjeit "nplrt9 8;9 5D lboebn fkr4nt es npkbjeb& kbj

prl&rnsseb& wetm tmn rkpej spnnj. Nboebn smlppeb& mks sl ckr suiinsscuooy

kttkebnj tmn kssurkbin lc iustlfnrs hnikusn lbn lut lc clur iustlfnrs es

lpteb& blw tl huy lboebn prljuits wmeim ebjeiktns tmkt tmn fkr4nt smkrn lc

lboebn ilbsufnrs krn &rkjukooy ebirnkseb& kt k stnkjy rktn kbj tmn lboebn

ebjustry es jnvnolpeb&.

en Imkrt "nprnsnbtktelb lc ebirnksn lb nonitrlbei trkbskitelb eb 5betnj

Deb&jlf

#mes khlvn en Imkrt smlws tmn efprlvnfnbt eb n rntkeoeb& eb tmn 5betnj

Deb&jlf eb tmn okst tmrnn ynkrs. Eb 89 tmn pnrinbtk&n lc $ rntkeoeb& wks

;(.;F9 eb 8> et ebirnksnj tl ;(. kbj eb 8; et mks pkinj tl ;).:F

8

Lboebn Xntkeo

844=

8445

84;4

;).)F

;(.F

;(.;F


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(.8.8 -rkpmeiko "nprnsnbtktelb lc 'unstelbbkern7

#mes es tmn &rkpm rnprnsnbteb& tmn skfpon snt lc ;( ilbsufnrs rnsplbjeb& tl

tmn cerst unstelb lc tmn unstelbbkerns kbj lb tmn hkses lc rnsplbjnbts kbswnr

tmn hkr imkrts es jnse&bnj.

Ilbsufnrs rnsplbjnbt tl tmn cerst unstelb tmkt wmeim lc tmn cloolweb& kttrkits

tmnf tl jl lboebn smlppeb& kbj tmn rnsplbsn wks ) lut lc ;( lpt clr jesilubt9

: kbswnrnj prein vkrektelb9 8 kbswnrnj prljuit crlf rntkeonrs kbj rnsplbjnjlccnrs crlf tmn rntkeonrs.

8>


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Eb tmn snilbj unstelb tmkt mlw lctnb tmn smlppnrs jl lboebn smlppeb&. #mn

cnnjhki4 crlf tmn ilbsufnrs wnrn 8 lut lc ;( skej jkeoy9 fkr4nj wnn4oy9 ;

kbswnrnj flbtmoy kbj 8 nkim fkr4nj crnunbtoy kbj clrtbe&mtoy.

Ilbsufnrs rnsplbjnj tl tmerj unstelb hy skej bnw prljuit jnvnolpfnbt9 )

fkr4nj strlb& hrkbj olykoty9 m lpt clr strlb& prljuit oecn kbj lboy ; rnsplbjnj

strlb& fkr4nteb& imkbbno.


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Iustlfnr1s rnsplbsn tl k unstelb wmkt kttrkits tmnb wks eb tmes lrjnr tmkt

nkim kbswnrnj ebblvktelb kbj ilfpkteheoety9 : skej cnkturns9 wmnrnks ( fkr4nj

ukoety.

clr tmes unstelb tmn rnsplbsns crlf ilbsufnrs wnrn : skej sniurety es tmn

ikusn wmeim stlps tmnf crlf lboebn smlppeb&9 rnsplbjnj crkujs9 ) kbswnrnj

Ilbcuseb& prnsnbtktelb lc rljuits kbj snrveins kbj 8 fkr4nj Imni4


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#mes es k hkr jek&rkf tl rnprnsnbt tmn bufhnr lc rnsplbsns eb lrjnr tl cebj tmn

jn&rnn lc sktesckitelb rn&krjeb& tmn lboebn prlfltelb lc tmn Kppon hrkbjs. Nut

lc ;(9 lboy ; wks jeskpplebtnj wetm tmn prlfltelb simnfns lc Kppon9 8 wnrn

blt sktescenj9 wnrn onss sktescenj9 : wnrn sktescenj kbj ( kbswnrnj vnry

sktescenj.

8


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:. +tujy tmrlu&m +tktesteiko Kbkoyses kbj #mnlrnteiko fljno

:..; Ime


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+ktescenj 8 ; ;

!nss +ktescenj ; ;

?lt +ktescenj ; ;

*eskpplebtnj ; ;

8 ( : ;

/pnitn%

.)) ;.)( ;.8 .>>

.

.(: ;.( ;. .;

.8

/

.8) .)( .(8 .>

.;

.8) .)( .(8 .>

.;

.8) .)( .(8 .>

.;

T4K+L./8

Ks wn 4blw tmkt ec tmn JK!5$ B.( tmnb tmn buoo mypltmnses ikbblt rn2nitnj kbj eb

tmes tnst lur vkoun es ./8 sl tmnrnclrn tmnrn es bl rnoktelbsmep hntwnnb tmn jeccnrnbt

vkrekhons

(..8 +3N# Kbkoyses lc Kppon

+3N# Kbkoyses lc Kppon

:


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)btnrbko *trnb`tm

rkb% rnputktelb

Ilfpkteheoety

)bbl"ktelbs

*(eoon% *tkcc

)btnrbko nk(bnssns

Me`m preins

lb` prlin%urn kb%

ilfpon/

struiturko

menrkrimy

/tnrbko :pplrtubetens

e"nrseceiktelb eb tl bn#

usebnss

)birnksn flrn ets lboebn

skons eb fkr(nt.

/tnrbko &mrnkts

Ilfpntetlrs preins

Ilbsufnrs imkb`eb`

hnmk"elr

+#"$?-#M+

T Kppon1s he&&nst strnb&tm es ets hrkbj rnputktelb. Et stkbjs eb k fkr4nt ks kb

eilb kbj syfhlo lc stktus clr ilbsufnrs koo lvnr tmn &olhn.

T #mner snilbj strnb&tm es tmn ilbtebulus ebblvktelb eb tmn prljuit oebn. Kppon

es 4blwb clr ets trnbj sntteb& kheoetens. Et mks kowkys ebtrljuinj jeccnrnbt

cuselbs lc tnimblol&ens.

T Et mks tmn s4eoonj wlr4clrin wmeim mks efprlvnj ets hrkbj efk&n. Koo tmn

s4eoocuo kbj npnrts krn wlr4eb& ubjnr tmn rllc tl sktescy tmn ilbsufnr1s bnnj.

3$KD?$++$+

T #mnrn es k plsseheoety lc ilbsufnrs swetimeb& crlf kppon hrkbj jun tl ets me&m

preins. #mlu&mt et mks tmn hnst tnimblol&y hut tmn preins lc tmn prljuits krn

(


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wnk4bnss clr et ks tmn fkr4nt smkrn es blt ebirnkseb& ks ilfpkrn tl ilfpntetlrs

oe4n *noo9 M nti.

T #mn ilfpon ebtnrbko prlinjurn kbj tmn olb& menrkrimy tl pokb tmn jnieselbs

krn tmn wnk4bnss clr tmn ilfpkby. Et mks ebirnksnj tmn ilst lc fkbuckitureb&

kosl tmnrnclrn tmner prljuits krn npnbsevn ks ilfpkrn tl ets ilfpntetlr1s

preins.

NN"#5?E#E$+

T Eb cuturn kppon mks k &llj lpplrtubety tl npkbj ets husebnss oebn hy

ebtrljuieb& ltmnr nonitrlbei etnfs. #mes wky tmny ikb jevnrsecy tmner husebnss

sikon kbj ebirnksn ets fkr4nt smkrn kosl. +kebshury mks flrn lpplrtubety tl

ninnj ets lboebn skons ks ets lboebn skons fkr&eb es me&mnr onkjeb& tl me&m

prlcets. #mes weoo ebirnksn ebvnstfnbt lpplrtubetens.

#M"$K#+

T Nbn lc tmn fk2lr tmrnkt clr Kppon es ets lwb preins wmeim &evns ets

ilfpntetlrs kb nj&n tl iut tmner prlcetkheoety fkr&eb.

T efplrtkbt es tl sktescy tmn ilbsufnr ec tl stky eb tmn fkr4nt sl tmn imkb&eb&

hnmkvelr lc tmn ilbsufnrs es 2ust oe4n ebjeiktlr wmeim ebjeiktn tmkt eb cuturn tmn

prlcet ikb jnioebn curtmnr ec ilbsufnr1s prncnrnbins imkb&ns jun tl snvnrko

rnkslbs oe4n ebilfn ckitlr lr suhstetutelb ckitlrs nti.

Imkptnr 37 esiusselbs

).; Ebtnrprntktelb lc "nsuots

)


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!nsnkrim =;. &mnrn es k strlb` rnoktelbsmep hnt#nnb tmn 'ukoety lc

nonitrlbei snr"ein kb% l"nrkoo iustlfnr sktesckitelb.

Kctnr ikrncuo nkfebktelb lc kssufnj mypltmnses crlf vkrelus kb&ons hy tmn

mnop lc stktesteiko tllos9 unstelbbkern9 kbj ebtnrvenws wetm tmn jeccnrnbt hubim

lc pnlpon blw wn ikb kbswnr lur cerst unstelb tmkt tl inrtkeb ntnbt nonitrlbei

snrveins snrvns ks kb efplrtkbt ckitlr wmnb et ilfns tl tmn sktesckitelb lc tmn

iustlfnrs hut tmn lvnrkoo sktesckitelb lc tmn ilbsufnr es blt lboy oeb4 wetm tmn

nonitrlbei snrveins. #mn preins krn kosl efplrtkbt ckitlr tl kttkeb tmn lvnrkoo

iustlfnr sktesckitelb.

!nsnkrim =8. &mn prlcetkheoety lc tmn Kpponpk% mks %nioebn %un tl tmn

sn"nrn ilfpntetelb eb tmn fkr(nt.

#l tmes unstelb9 wn ikb usn tmn hrenceb&s crlf +3N# tmkt yns jun tl tmn

snvnrn ilfpntetelb eb tmn fkr4nt kpponpkj mks hnnb kccnitnj eb tnrfs lc tmn

prlcetkheoety. 3etm tmn nfnr&nbin lc tll fkby pokynrs eb tmn fkr4nt wml usns

tmn prein strktn&ens tl tk4n tmn smkrn eb tmn fkr4nt9 kppon mks tl ckin eb 5D tmn

jnioebn hnikusn ets preins krn me&m kbj pnlpon cnno tmkt tmner ilfpntetlrs krn

&eveb& k het imnkpnr ks ilfpkrn tl tmnf.

!nsnkrim =9. &mn lboebn prlfltelbs lc tmn prl%uits lc kppon krn blt

k%n'uktn tl kttrkit tmn pltnbteko huynrs.

Kctnr tmn kbkoyses lc tmn unstelbbkern et wluoj hn re&mt tl sky tmkt pkrtekooy tmn

kppon prljuits lboebn prlfltelbs krn blt kjnuktn eb tmn 5D fkr4nt hut kppon

mks hnnb k stktus syfhlo clr pnlpon sl et mks kosl kttrkitnj fkby pnlpon

tmrlu&m tmes oefetnj prlfltelb.

3n mkvn ilbjuitnj tmn ime


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#mny krn lboy kttrkitnj tl tmlsn etnfs wmeim mks netmnr k &llj ukoety lr k olw

prein nti. #mnrn sktesckitelb ikb blt hn hnikusn lc tmn nonitrlbei snrveins

fnrnoy.

Imkptnr 07 Ilbiouselb

/.; $vkouktelb lc Mypltmnses


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Kppon1s snrveins rnsuot es .8;(8(9 wmeim fnkbs tmkt vkoun es onss tmkb tmn

mypltmnteiko vkoun lc .( kbj tmnrn clr tmn rnsuot smlws tmkt mypltmnses es

ilrrnit lbn. #mn ime tnst sniurns tmn rnsuot lc tmn lvnrkoo sktesckitelb lc tmn

iustlfnrs ks ./8 kbj et es kosl onss tmkb tmn rnuernj mypltmnteiko vkoun.

#mn hkr jek&rkfs khlut tmn lboebn prlfltelb snrveins lc tmn rnspnitnj

lr&kbe0ktelb kbj tmn ilbsufnr hnmkvelur kosl su&&nst tmkt tmnrn krn jeccnrnbt

ckitlrs rnsplbsehon clr tmn iustlfnr sktesckitelb.

Kiilrjeb& tl tmn +3N# kbkoyses tmnrn krn slfn wnk4bnssns kbj tmrnkts crlf

ilbsufnr1s vkryeb& hnmkvelur hut et es bl ionkr tmkt iustlfnr sktesckitelb es blt

hksnj lboy lb tmn lboebn jnkos.

Et wluoj blt hn ubcker tl sky tmkt kppon1s bnw pkj mks hnnb jnioebn eb tnrfs lc

prlcetkheoety 2ust jun tl tmn prein ckitlr9 et es blt hnikusn lc tmn prlfltelb

strktn&ens hut tmnrn es k strlb& oeb4 lc tmn lboebn prlfltelb tl irnktn tmn efk&n

lc hrkbj eb lrjnr tl fkebtkeb iustlfnr1s olykoty tlwkrjs tmn ilfpkby.

#mnrn ikb hn ltmnr ckitlrs tmkt fky hn rnsplbsehon clr tmn iustlfnr sktesckitelb

suim ks prein strktn&ens kbj lccnrs fkjn hy tmn snoonrs9 tmn ukoety lc tmn

prljuits kbj snrveins nti. #mnsn vkrekhons fky poky vetko rlon eb tmn iustlfnr1s

sktesckitelb hut ukoety lc lboebn prlfltelb es blt tmn lboy vetko kbj iruieko

ckitlr clr tmn iustlfnr sktesckitelb.

/.8 !efetktelb lc tmn "nsnkrim7

#mn tefn ilbstrkeb es tmn fk2lr oefetktelb lc tmes rnsnkrim hnikusn tmn

ilbsufnr hnmkvelr es tmn flst nccnitevn lbn wmnb rnkj eb jnptm. #mn rnsnkrim

iluoj mkvn &lbn jnnpnr tmkb et mks hnnb sl ckr hut jun tl oefetnj tefn bltfuim lc tmn pnlpon iluoj mkvn hnnb ebtnrvenwnj.

#mn se0n lc skfpon wks vnry sfkoo ks ilfpkrn tl tmn fkr4nt. Ec tmn skfpon se0n

wks ebirnksnj tmkb tmnrn wluoj mkvn hnnb k plsseheoety lc &ntteb& flrn

&nbnrkoe0nj rnsuots. #mn rnsplbjnbt snonitnj wnrn lboy lb tmn hkses lc rkbjlf

>


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snonitelb fntmlj kbj lb tmn hkses lc ilbvnbenbin sl tmnrn es k plsseheoety tmkt

tmn trun rnsplbjnbt fe&mt mkvn hnnb onct lut wml iluoj mkvn &evnb flrn

&nbuebn venws khlut tmn essuns. #mn prnsnbt rnsuots ikbblt hn rn&krjnj ks

ilfprnmnbsevn hnikusn et wks lboy oefetnj tl Kppon lr&kbe0ktelb. #mn snonitnj

rnsplbjnbts wnrn k sfkoo pkrt lc tmn lvnrkoo hut ec flrn rnsplbjnbt wnrn

ebioujnj kbj cnw flrn sefeokr slrt lc ebjustrens wnrn ebioujnj eb tmn rnsnkrim9

tmn rnsuots wluoj mkvn hnnb flrn &nbnrkoe0nj ks tmn rnsnkrim es lboy

ilbjuitnj. !efetktelbs

%lrnlvnr9 tmn unstelbbkerns krn ceoonj tl &nbnrktn tmn jktk hut et es blt hnnb

ilbcerfnj tmkt tmn rnsplbsns krn trun eb bkturn hnikusn tmn plsseheoety es koevn

tmkt lur rnsplbjnbts fe&mt mkvn kbswnrnj cnw unstelbs jeccnrnbtoy tmkb wmkt

tmny rnkooy cnot. #mner pmksn lc fllj es ub4blwb sl wn jl blt 4blw wmntmnr

tmny kbswnrnj ilrrnit lr ebilrrnit.

/. "nilffnbjktelb clr ,urtmnr 3lr4

#mn oefetktelbs E mkvn fnbtelbnj khlvn fust hn lvnrilfn hy tmn eb tmn cuturn

rnsnkrim penins. Eb tmn cuturn rnsnkrimns9 tmn rnsnkrimnr fust ilbjuit flrn

jntkeonj ebtnrvenws wetm tmn tlp fkbk&nfnbt kbj smluoj kosl ilbjuit tmn

ebtnrvenws lc tmn nfpolynns kbj pnlpon kssliektnj wetm tmn ilfpkby kbj tmn

lboebn imkbbnos tl prlfltn tmn hrkbjs. #mn ilfpkby smluoj kosl ilbsejnr tl

efprlvn tmner preieb& strktn&ens hnikusn et es lbn lc tmn oki4eb& krnk wmnrn

K!$ mks tl efprlvn. #mner prlfltelb lboebn krn blt vnry kitevn lbn. %lst

lc tmner clius es lb tmn pmyseiko prlfltelb wmeim mks tl hn imkb&nj eb lrjnr tl

rnfkeb eb tmn mubt. #mn ilbsufnr sktesckitelb ikb hn kttkebnj tmrlu&mebtrljuieb& tmn flrn crenbjoy


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Et mks tl efprlvn tmn lboebn snrveins hy ebtrljuieb& bnw wkys kbj fntmljs lc

rnfebjeb& khlut ets bnw prljuits sl tmkt tmner iustlfnr1s sktesckitelb kbj

olykoty rnfkebs tlwkrjs et.

#mn kppon ilfpkby smluoj kosl ilbjuit tmn ebblvktevn wlr4smlps eb lrjnr tl

4nnp ets nfpolynns flrn nbnr&ntei khlut smkreb& tmner ejnks kolb& wetm tmn

npkbselb lc tmn bnw tnimblol&ens kbj mnop wetm snsselbs eb lrjnr tl fnnt tmn

imkoonb&ns eb tmn ilfpntetevn nbverlbfnbt. Et smluoj kosl &rllf ets wlr4clrin

tl ubjnrstkbj tmn bnnjs lc tmn iustlfnrs kbj mlw tl sktescy tmn lboebn

ilbsufnrs khlut tmner purimksns.

:;


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Hehoel&rkpmy

;. 3nktmnr9 hrlkjhkbj kbj irnjet ikrjs mkvn irnktnj pmnblfnblb

+kturjky +nptnfhnr 89 8)9 -ukrjekb ?nws kpnr.

8. +fetm ." kbj Imkccny9 *. C8(@ n%kr4nteb& ninoonbin7 kt tmn mnkrt

lc nHusebnss. Huttnrwlrtm Mnebnfkbb9 Nclrj9 5D. 8bjnjetelb.

. -lrjkb9 Ekb M. C;>>@ "noktelbsmep %kr4nteb&7 ?nw +trktn&ens9

#nimbeuns kbj #nimblol&ens tl 3eb tmn Iustlfnrs Alu 3kbt kbj

Dnnp #mnf ,lrnvnr. #lrlbtl7 3eony.

:. +trkuss =.9 Kbskry K. kbj ,rlst ". C8)@ $. "nyblojs9 =. C88@9 Imkrteb& tmn fuote)@9 Hksei %kr4nteb&9 Erweb9 Mlfnwllj E!.

;;.Dufkr9 ?. C;>>/@9 #mn rnvloutelb eb rntkeoeb&7 crlf fkr4nt


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;8. *nbbes9 I. $9 ,rnbim9 #. kbj %nrreonns9 3. C8:@9 $>(@9 Ebtnrbktelbko rntkeoeb&7 #rnbjs

kbj +trktn&ens9 etfkb uhoesmeb&.

;. ntnrkc9 %.K. C;>>@9 #mn Ilrbnrstlbns lc Ilfpntetevn Kjvkbtk&n7 K

"nslurinZ

;>;

;>.Ikp -nfebe $rbst Alub& CI-$A@9 8. Nb>@9 #mn ebtnrbktelbkoe0ktelb lc

rntkeoeb&9 Ebtnrbktelbko =lurbko lc "ntkeoeb&9 :9 pp.


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::


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=+*&):5K)!

K&n7 ^^^^^^^^^^^^^^^^^^ $juiktelb7

^^^^^^^^^^^^^^^^^^

Niiupktelb7 ^^^^^^^^^^^^^^^^^^ -nbjnr7

^^^^^^^^^^^^^^^^^^

Ebilfn7 ^^^^^^^^^^^^^^^^^^

';. 3meim lc tmn cloolweb& kttrkits wmnb ylu smlp lboebnO

*esilubt

rein vkrektelb

rljuits

Nccnrs

'8. Mlw lctnb jl ylu smlp lboebnO

*keoy

3nn4oy

,lrtbe&mtoy

,rnunbtoy

%lbtmoy

'. 3mkt krn tmn cloolweb& kttrkits ylu tl smlp lboebnO

:(


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?nw prljuit jnvnolpfnbt

+trlb& hrkbj !lykoty

+trlb& prljuits oecn

+trlb& fkr4nteb& imkbbno

':. 3mkt krn tmn ilrn ilfpntnbiens lc ylur ilfpkbyO

Ilfpkitkheoety

'ukoety

,nkturn

Ebblvktelb

'(. 3meim lc tmn cloolweb& ikusn ylu blt tl smlp lboebnO

+niurety

,rkujs

Ilbcuseb& rnsnbtktelb lc rljuits kbj +nrveins

Imni4


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!nss +ktescenj

?lt +ktescenj

*eskpplebtnj

#mkb4 ylu clr ylur illpnrktelbS

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