TOP 13 THINGS you probably didn’t know about HALLOWEEN CANDY SHOPPERS in stores and at home The Image courtesy of Jamal Fanaian on FLICKR Based on a mobile survey.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
TOP 13 THINGSyou probably didn’t know about
HALLOWEEN CANDY SHOPPERSin stores and at home
The
Image courtesy of Jamal Fanaian on FLICKR Based on a mobile survey.
97%of households will participate in Halloween
WHO CELEBRATESHALLOWEEN?
1
Image courtesy of CHRIS NEAL on FLICKR Data taken in October 2014 from a survey based on 250 mothers with children living at home.
of head of households said they will throw a Halloween party
WHERE’S THE PARTY?
24%
2
Image courtesy of MICHAEL TEFT on FLICKR Data taken in October 2014 from a survey based on 250 mothers with children living at home.
$100Shoppers will spend an average of
BUDGET SHOPPING3
on a Halloween party
Image courtesy of Ohocheese on FLICKR Data taken in October 2014 from a survey based on 250 mothers with children living at home.
Directing shoppers easily to the candy aisle with
GIVE SHOPPERS DIRECTION4
improves the shopping experienceVISUAL SIGNAGE & NEAT ORGANIZATION
Image courtesy of Jenelle Healy on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.
79%of shoppers tend to buy Halloween candy
when given a largerVARIETY OF CHOICES
VARIETY MATTERS5
Image courtesy of Patrick on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.
of Halloween candy shoppers said festive
influences them to buy.
BE FESTIVE
56%
6
PACKAGING, DECORATIONS & DISPLAYS
Data taken in September 2014 from a survey based on 300 respondents who participatein Halloween by buying and distributing candy in their household.
MAKE IT EASY TO FIND7
It takes approximately
54 seconds for shoppers to locate the Halloween candy aisle.
Image courtesy of IHEARTKITTY on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.
BE UNIQUE8
Shoppers reported
as the #1 characteristic that influences them to buy Halloween Candy.
NOVELTY & UNIQUENESS
Data taken in September 2014 from a survey based on 300 respondents who participatein Halloween by buying and distributing candy in their household.
PRICE IS EVERYTHING9
AFFORDABILITYdominates over BRAND NAME
and TASTE when buying Halloween candy
Data taken in September 2014 from a survey based on 300 respondents who participatein Halloween by buying and distributing candy in their household.
START EARLY10
of Retailers have a Halloween candy aisle by mid-September
81%
Data taken in September 2014 from a survey based on 300 respondents who participatein Halloween by buying and distributing candy in their household.
chocolate wins11
of people who plan to pass out candy will hand out chocolate this year
56%More than
Image courtesy of STORMCHASERMIKE on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.
IS THE PRICE RIGHT?12
of shoppers think that Halloween Candyis priced correctly at approximately $0.19 per ounce price
50%About
Image courtesy of GUZZLE NOSH on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.
SELL SPECIALTY PRODUCTS13
of Mass Merchandisers sell specialty Halloweenbeverages and potato chips
48%
Image courtesy of ANOTHERTOM on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.
Interested in learning more?
PO Box 9568 | Fayetteville, Arkansas 72703
VISIT OUR BLOG CONTACT US
Related Documents
