There is a $134 Billion Market… … Untapped
There is a $134
Billion Market… … Untapped
$15.5 Billion What international visitors spent in New York alone in 2010
13.5 Million The number of international visitors in Washington DC in 2010
$1.4 Billion What Brazilians visiting Florida spent in the U.S in 2010
$14 Billion Total purchases from US retailers made by international Visa cardholders in 2010
$5,918 Average spending per tourist / per year
63 Million Forecast – number international visitors by 2016
The Opportunity in Numbers
There is an untapped niche demographic that very few retail brands are targeting. That demographic happens to be a goal mine for retail electronics. Below I'm including the size of the opportunity, and the approach recommended to target, reach and engage that target audience to drive massive traffic to the stores and drive transactions.
Texas, California, Florida, Nevada, New York
By 2016 the United States could host a record 222...888 mmmiiilllllliiiooonnn Brazilian visitors
A 111333555%%% iiinnncccrrreeeaaassseee over
ENGAGE THE SEGMENT…
$$$555,,,999111888 Shopping Budget $
Top U.S States based on inbound international spending
The Moving Targets
Opportunity
Electronic equipment ranks 4th, among the product categories global buyers plan to purchase online within the next 6 months
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Latin American online shoppers buy through online catalogs, and over the phone
Internet and technology “globalized” retail
WHAT IF?
You could reach those customers when they are planning their shopping, and their travel budget?
⋯you could engage them with your brand, and with your products way before your competitors entice them once they arrive in the U.S?
⋯Position your brand as the leader in your category for the near to 63 Million tourists that spend $5,918 each, during each trip to the U.S?
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The “international moving targets” opportunity is poised to grow even bigger and greater. No U.S brand has yet made a commitment to engage them with the type of strategic approach we propose ⋯
For details on our strategic approach, please contact us.
Our main focus is reaching and marketing to foreign shoppers.
We engage them in their country of origin, and maintain the engagement level throughout their travel journey to the U.S.
Contact us for additional information:
Ivonne Kinser
CMO
1 (214) 4933568
LinkedIn: http://www.linkedin.com/in/ivonnekinser
Twitter: @IvonneKinser