Consumer Insights two pager

• Competitive Analysis• Gain insight into industry, purchasing, or

category trends• Identify how trends are changing over time

• Measure drivers of sentiment following campaigns, product launches, and events

• Measure intent to purchase

Discovery

Measurement

Market Insights

Category Trends: Breakfast

Consumer InsightsCrimson Use Cases

CrimsonHexagon.com | (617) 547-1073 | 155 Seaport Blvd, Boston, MA 02210

Year-Over-Year Comparison: Patagonia Brand

[email protected] @crimsonhexagon

• New market discovery (not just influencers) via audience analysis

• Influencers: Advocates & Detractors: Identified through drivers of sentiment, location, author interest, or any combination of criteria

Discovery Audience Insights

Audience Comparison: Fitness & Healthy Lifestyle vs. Coors Light

155 Seaport Boulevard (Seaport West Building), Third Floor - Boston, MA 02210

Telephone: 617-547-1072 | Fax: 617-547-1017

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