DUTCH CONSUMER INSIGHTS 16.9 An in-depth look into how consumers shop today 49.6% 50.4% mils mils 16% Gen Z 25% Gen Y 22% Gen X 26% Baby Boomer 11% Gen GI Netherlands Population Top 5 daily usage of social media channel Online shoppers Top 5 most common types of product purchased online Top 3 most popular search engines Top 5 most popular web browsers 6.6 mils 1.2 mils 1.2 mils 1.0 mils 0.7 mils 41.4% 23.6% 16.0% 10.4% 0.8% 94.2% 1.3% 2.5% PART 1/3 10.4 76% regular shoppers make at least 1 purchase in pass 3 months Trips, holidays, accommodations Clothes, sport equipment Tickets for events Literature (books, magazine) Household articles Sources: Google Wikipedia http://www.cbs.nl/ http://gs.statcounter.com/ http://www.ups.com/media/ Shoppers journey of consumers search product information online 84 % of consumers finalize their purchase in store 62 % of consumers use mobile phone in store to expand shopping capabilities 59 %