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CONSUMER & INDUSTRIAL BUYING BEHAVIOUR SUBMITTED BY: SUSHANT LULLA M.F.M 1 ST YEAR GUIDED BY: Dr ANANNYA DEB ROY
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Consumer & industrial buying behaviour latest

Jan 18, 2017

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Shally Suman
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Page 1: Consumer & industrial buying behaviour latest

CONSUMER & INDUSTRIAL BUYING BEHAVIOUR

SUBMITTED BY: SUSHANT LULLAM.F.M 1ST YEAR

GUIDED BY:Dr ANANNYA DEB ROY

Page 2: Consumer & industrial buying behaviour latest

PERCEPTION

Page 3: Consumer & industrial buying behaviour latest
Page 4: Consumer & industrial buying behaviour latest
Page 5: Consumer & industrial buying behaviour latest

ABSOLUTE THRESHOLD

Page 6: Consumer & industrial buying behaviour latest

SENSORY ADAPTATION

Page 7: Consumer & industrial buying behaviour latest

AMBUSH MARKETING

Page 8: Consumer & industrial buying behaviour latest

EXPERIENTAL MARKETING

Page 9: Consumer & industrial buying behaviour latest

JUST NOTICIABLE DIFFERENCE

Page 10: Consumer & industrial buying behaviour latest

SELECTIVE EXPOSURE

Page 11: Consumer & industrial buying behaviour latest

SELECTIVE ATTENTION

Page 12: Consumer & industrial buying behaviour latest

PERCEPTUAL DEFENSE

Page 13: Consumer & industrial buying behaviour latest

PERCEPTUAL BLOCKING

Page 14: Consumer & industrial buying behaviour latest

THANKYOU