Consumer Behaviour Lokesh Bogati.. Roll no. 3
Dec 23, 2014
Consumer BehaviourLokesh Bogati.. Roll no. 3
It’s a food supplement yet to be launched in the market
Meant for people who consume alcoholic drinks and facing problems of next day hangover
Product will be available in the market in 10g sachet and will be priced around Rs. 30 to Rs. 35 per sachet
This can be mixed with alcohol and consumed
Product profile
The Samples targeted in our research is basically both male and female
Ranging within age 20-45 years old By Occupation will be service, professional or
businessmanArea targeted was western Mumbai
Market profile
E mails
Personal interviews
Telephonic survey (Via sms)
These were the methods used for the survey
Methodology
Total sample taken for the survey were 20 people which includes 10 males and 10 females
Mostly of them were from Mumbai Suburbs
Sample size
Gender a)Male b) Female Do you consume alcoholic drinks? If Yes go to Q 2 If No terminate
the interview a)Yes b) NoYour age a)20 to 30 b) 30 to 40 c) 40 to 45 d) 45 or aboveAre you working? a)Yes b) No If yes then what is your monthly salary? a)10,000 to 15,000 b)15,000 to 20,000 c)20,000 to 25,000 d)25,000 to 30,000 or above
Questionnaire
How frequently you consume Alcoholic drinks? a) Every day b) weekly c) monthly d) special occasion How much do you drink? a) 1 pegs b) 2 pegs c) 3 pegs d) More than 3 pegsDo you experience hangover next day morning? a) Yes b) No If yes would you like to have solution for your hangover? a)Yes b) No If the product is made available in the market will you buy it?
a) Yes b) No
Questionnaire(Continued)
It was observed that Male and Female have different drinking capacity
Males prefers to drink more than femaleFemale face hangover problems more than
MaleFemales drink occasionally, whereas some
Males may drink it on monthly basis too
Findings of the survey
1 2 3 or more than 30
1
2
3
4
5
6
1
4
5
4 4
2
Male Female
Consumption capacity of both Males and Females
Hangover problem faced in Male and Female
1
2
Hangover pattern among Male and Female (Out of 20)
MALEFEMALE
It was found people face hangover only for limited time
Only few had next morning hangover
Others refused to try coz they don’t want their taste to be affected
1 Male and 2 Females said they would try it.
Preference to Try the product
Male Female
Yes 1 2
No 9 8
Total 10 10
They drink occasionallySome face hangover only for limited periodThey prefer other alternatives like lemon
juice, coffee, sweet cakes etc.They wont like any food supplement to affect
their drinks taste
Conclusion
Drink Responsibly…. Be Safe!!