A "PROJECT REPORT" on CONSUMER BEHAVIOUR OF CHINAR Undertaken at Chinar Syntex Ltd.s, Bhiwani Submitted in the partial fulfillment for the award of the degree of Bachelor of Business Administration Submitted by : MAMTA BBA (Vth Sem.) Roll No. ……………………. Under the Supervision of : Mr. Naresh Chinar Syntex Ltd.
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A"PROJECT REPORT"
onCONSUMER
BEHAVIOUR OF CHINAR
Undertaken at
Chinar Syntex Ltd.s, Bhiwani
Submitted in the partial fulfillment for the award of the degree of
Bachelor of Business Administration
Submitted by :
MAMTABBA (Vth Sem.)Roll No. …………………….
Under the Supervision of :Mr. NareshChinar Syntex Ltd.
SESSION-2008-11
RAJIV GANDHI GOVT. COLLEGE FOR WOMEN, BHIWANI
Affiliated to : maharishi Dayanand University, Rohtak
CONTENTS
Topic Page No.
Textile Industry in India 1-2
Preface 3
Objective of Study 4
Chinar Syntex Ltd. (Company Profile ) 5-7
Manufacturing Process 8-13
Marketing Department at Chinar Syntex Ltd. 14-16
Research methodology 17
Research Design 18-19
Introduction to Topic 20-24
Why do we study Consumers
Why consumer behaviour was developed
model of Consumer Behaviour
Objective of the Company. 25-27
Costing & Pricing Policy 28-31
Data Analysis (Annexure) 32-40
Conclusions & Suggestions 41-42
Questionnaire (Annexure) 43-45
Bibliography
DECLARATION
I, MAMTA, Roll No. ………………, Class B.B.A. Vth
Sem., Rajiv Gandhi Govt. College for Women, Bhiwani hereby
declare that the project entitled “Consumer Behaviour of Chinar”
work and same has not been submitted to any other institution for
the award of any other degree.
(MAMTA)
B.B.A. Vth Sem.
Roll No. ………….
ACKNOWLEDGEMENT
The completion of this project study has been made possible to the
enduring help and everlasting guidance of many people. I avail opportunity
and express my deep gratitude to them.
I express my special thanks to our all Lecturers of Rajiv Gandhi
Govt. College for Women, Bhiwani whose extended their valuable
guidance and support in completing the project and guided me at each step
with their valuable advice.
I finally thank the staff of personal Department and Organization who
spent their valuable time in answering the questionnaires prepared for the
study.
MAMTA
PROSPECTUS OF TEXTILE INDUSTRY IN INDIA
In our country the cotton textile industry is very old and reputed
industry as it provides job opportunity for skilled and unskilled men &
women and further it is source of earning foreign currency which helps in
our economic development.
Due to various textile mills in our country which are running
through out day and night, the formers of our country are very much
benefited on account of producing more and more cotton in their farms.
Textile Industry is the second largest Industry in the Country both
in terms of aggregate investment and employment. Today the annual
production of cloth is about 12,000 million meters.
India is the second largest spinning in the world. Textile Industry
is the largest single employer in Indian Industrial scheme. The mill sector
alone employees 1.1 million workers. If the employees of the decentralized
sector is added, the figure exceeds 11 million. Hence the fortune of Textile
Industry is not only the interest of 700 million consumer but also millions
who earn their living from the wheel of splindes.
Further in various textile mills machines are outdated which
effects in production. There are many scopes to improve textile industry by
adopting new technology, good relation between trade union & management
by which the production can be increasing by tremendously and India can
copete with other countries.
Indian has great capacity to import textile and garments to other
countries. Now the govt. has allowed to import the new machinery for
manufacturing of garments under open general licence (OGL). Using this
facility many large business houses are now entering this arena.
PREFACE
Summer training is an integral part of B.B.A. Vth Sem. It bridges
the gap between the theoretical & practical aspect of the subject under study.
It was a matter of immense pleasure for me that I got an opportunity to
undergo training in Chinar Suiting.
my project is directed towards the study of Consumer Behaviour
in Chinar Suiting. For this I have conducted the survey and find out the
relevant information. So that, I was able to complete my project work.
It was quite challenging job and improved my skill of research
and analysis. The experience gained during training would be beneficial for
me in the future, because, not I have a board idea about the marketing
research, methods of research, instruments used during research and
interpreting the findings. And I find myself confident enough to give some
suggestion regarding the problems.
OBJECTIVES OF SURVEY
1. The main objective of survey is to find the consumer behaviour.
2. To find out whether consumers are satisfied with the Chinar products.
3. To find out consumer buying behaviour.
4. To find out who are the real users of Chinar Suitings.
5. To find out the buying needs of the consumers.
6. To find out the purchase pattern.
7. To get the useful information about the market trend, consumer need.
8. To find out the cause of unsatisfaction among users of the product.
9. To find out what changes does the customer need in the product.
CO M PANY PROFILE
CHINAR SUITING "entered into the field of textile during the
early 1990s. It expertise in the field of manufacturing quality suiting.
Initially it did the job-work of some renowned mills to gain the in-depth
diversified knowledge in the filed of textile. Later on the company had
started its own manufacturing and marketing. In a very short span of time
the company captured a remarkable market. Soon, Its name becomes popular
for quality and reasonable prices. The CHINAR SUITING is well known
name in the field of quality suiting. Chinar Suiting is also famous for
innovations like Ice Cool, a fabric which keeps you up to 7° cooler than the
environment specially innovated for hot summer season; Wonder Warm
which keeps you feel warmth in winter cold and many more miracles by
CHINAR SUITING. If you prefer quality and innovation with credibility
you need not choose anything other than Chinar Suiting. We take care of
your dignity, skin, feelings, confidence and posture
The company Chinar Syntex Limited was incorporated on 1992. The
company is registered under the Indian Companies Act 1913 (Act. VII of
1913) and companies Act 1956 (Act 1 of 1956).
Chinar Syntex Ltd. was commenced with 32 looms and a
workforce of 55 people. It is situated in the Industrial Area in Bhiwani and
its Head Office is also in Bhiwani.
Earlier they work for Graviera Suiting on Job basis at they
manufactured fabric for them but after some time in 1994, they
manufactured own suiting named Chinar Suiting with the same processing
and yarn.
This mill is known for its suiting, its produces polyester-viscose
blended fabric under the brand name of chinar suiting, the fabric is amongst
the most popular name in the country. This company makes various types of
suitings i.e. Denim, Twill, matty, Plane which are made through different
danier. It does not make yarn but take supply from Rajasthan Spinning mill,
Bhilwara, Elegant Spinners, Bhiwani, East India Syntex, Dharuwal and like
others.
Chinar Syntex Ltd. is a growing industry. It has started just before
8 years and making extra ordinary reputation. In such a short-time it has
achieved fantastic success in their field. It is very difficult to maintain their
goodwill in such type of marketing having tough competition. It has spread
mostly part of India. It's agent are allover North India, Punjab, U.P., Bihar,
Rajasthan, Delhi, M.P., Gujrat, West Bengal & Part of Maharashtra.
Modernisation, technical, upgradation and computerisation is an
ongoing process at Chinar. Only through it has made a extraordinary
success. In 2003 the production was 55,000 per mtrs. in month but only due
to this process, hard work, efficient management their production presently
reached 6,50,000 per month. There can be few company which can get such
type of success in such a short period of time.
The mill has well qualified team of technical experts with their
constant research and development activities make it possible to produce
high class suiting. The success of Chinar Suiting in such a short period is
because of selecting high standards of fibre and yarn and of using perfect
blends.
In order to have an aggressive presence in customer's mind
'Chinar' frequently organise fabric shows, dealer conferences and one to one
contact with retailers.
A big reason for success of Chinar Suiting is that all
departments follow the objectives of "World Class manufacturing" (WCM)
which aims to promote excellence in manufacturing as a means of delighting
to customers and employee and other share holders on a sustainable basis.
Responding to the market needs, Chinar always kept the customer's psyche
in mind and develop the product not only to satisfy him but to delight the
customer. So Chinar Suiting always put the emphasis on quality that is
prime objective of whole unit.
PRODUCTION PROCESS
Chinar Syntex Ltd. doesn't make yarn but they purchase it
from other companies. For making fabric, the mill get feed back
from marketing people what they sale in quarterly period. The
company meet out programmes and requirements of matty, selection
of shades like length, dark shades and quality of various yarn and
purchase yarn. Than the company give issues to this program to the
production unit. Yarn is used as input in weaving process in Chinar
and the end product obtained is fabric. So weaving is the process of
converting yarn into fabric.
WEAVING
Yarn is used as the input in weaving process (in Chinar), and the
end product obtained is 'fabric'. So weaving is the process of converting yarn
into fabric. The various operations involved in the process are sequentially
followed is the following manner.
WARPING :
This is the first sub process in weaving. Here the yarn is used to
form beams. main objectives of warping are -
# to form a beam,
# to remove weal places which were not removed upto 'winding'
of yarn.
# to remove slub and fluff etc.
Warping consists in arranging side by side, a large number of
yarn ends to form a sheet of yarn erapped round an iron rod. This sheet on
iron rod is called 'Beam'. Warping is of two types - Beam Warping, nad
section (or mill) Warping. In Beam Warping, Yarn of only one colour is
used, But if we want to make a design of warpwise strips in the fabric, the
mill warping will be required. mill warping consists in warping of yarn of
different colours simultaneously on the same beam.
SIZING :
Sizing, is a chemical treating of yarn on beams. The objective
of sizing are -
# to provide further strength to the yarn to withstand the tension
while running on the loom and hence, reduce breakages ;
# to protect the yarn from various types of insects.
Various materials are used in sizing, to achieve the above
mentioned objectives, These materials include - starch (mandi) adhesives,
finding materials and insecticides etc. The beam after sizing is called
'weaver's Beam.'
DRAWING - IN :
This is the stage, where basic design formation takes place
irrespective of the colours. These designs are called weaves & can be
various types-mat, twill, plains, double weave etc. In Drawing in stage, yarn
from weaver's beam is grawn through healed eye and reed (two parts used
on loom to produce design) in accordance with the predetermined design for
a particular fabric.
Without accurate drawing - in - process, It is impossible to have
desired design on loom. After Drawing-in, the beam is ready for weaving.
LOOM-SHED (WEAVING) :
Looms are the actual weaving machines. Here yarn runs in two
directions - lengthwise and breadthwise. The yarn running lengthwise on the
loom is called 'Warp' and the running breadthwise is called 'weft'. The cloth
produced at this stage is called 'Grey Cloth'. This is produced by inserting
Weft Yarn is warp sheet according to the predetermined design of reeds &
picks. 'Reed' and 'Pick' are respectively the number of ends warpwise and
weftwise in one square inch of fabric. Insertion of yarn taken place with the
help of 'shuttle' of 'repiers'. Which are essential parts of looms. The types of