Connecting Smarter Solutions to Packaging Challenges

Smarter Packaging:Enabling Product Protection and enhance packaging performance and value

©2014 H.B. Fuller Company

ACS Profile

H.B. Fuller

• Willow Lake, MN – Global HQ

• $2.2 billion in net revenue

• 4300 global employees

• Joint resources / collaboration

Division Headquarters: Vancouver, WA

• ISO 9001: 2008 certified

Packaging / Wood / Packaging Solutions

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Global Warehouse network

Global reach

North America, Europe, Asia Pacific,

Africa, India and Latin America

Packaging Innovator and market leader

since Sesame® Tape introduced


Leveraging our unique technologies

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Has this ever happened to you?

Let down by your packaging.

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Incident like this has a risk

of hurting your brand

image instantly….how?

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Customers have the power to

instantly influence your brand

What are some of the leading causes of package failure we see in the industry?

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Humidity, condensation, and moisture, all this cold, damp environments can cause up to a 50% loss in packaging strength.

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Once your products leaves the production floor and enters the supply chain, you have no control over how the packages are handled.

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Also, package can be functional but needs to be customized for its intended use.

There is no one box fits all.

Industry trends

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Societal trends


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Consumers wants the packages to be recyclable.

Companies are looking to reduce their carbon footprint in response to environmental concerns such as Global Warming.

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Corporate trends


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We have the corporate trends of improving profitability by using less material, optimizing space to reduce overall costs and meet sustainability goals.

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Retail trends


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More and More retail chains are demanding more functional packaging that can survive the supply chain, easily open, and display your product and brand name professionally.

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Consumer trends


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There’s increased pressure to sell in bulk, yet consumers still want benefits of portion size and convenience.

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How do you preserve

your brand experience?

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Smarter packaging!


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Smarter packaging is…

• Stronger

• More reliable in the supply chain

• Easier to carry

• Easier to open/close

Handle reinforcement application examples

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Handle and hand hole reinforcement

• Avoid catastrophic multi pack failure

• Protect brand image

• Stronger handle performance

• Potential paper reduction

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Brand assurance on bottled beer box

Industry Challenge

• Package tear in warehouse and stores

• Refrigerated conditions

• Product damage

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Smarter Packaging

• Preventing catastrophic handle failure in ambient and refrigerated conditions

• Enabled board weight reduction by reinforcing critical stress points

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We offer several access hole reinforcement solutions Shown here is our

kraft Back tape which we developed for the Canadian beer market.

Sesame® Kraft Backed Tape


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Sesame ® Dry End Tape

In addition to our traditional Sesame Tape technology we developed a dry end

application of our tape.

This Dry end application is easier to apply yet strong enough to support the weight

of contents.

Both of these technologies can be applied to reinforce access holes from beer to

Televisions, improving the stability of the package throughout the supply chain. We

have ben supporting beer industry with these tape technologies & protecting beer

consumers in North America, Europe, and Latin America over 35 years.

Patented multi pack handle reinforcement

Industry Challenge

• Handle failures in stores

• Cool, wet and humid conditions

• Cost effective solution

• Need to run at line speed

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Smarter Packaging

• Brand protection with improved handle strength in difficult conditions

• Allowed >20% caliper reduction

• Intermittent application to reduce tape usage/cost.

• In line 30,000 cartons/hr

Patent pending: H.B. Fuller in-line intermittent handle

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High speed, in-line handle application

with line speeds approx. 15,000/hr

Plastic handles manually inserted

Line speeds approx. 5,000/hr

Manual or slow off line

process

Industry Challenge Smarter Packaging

http://www.brianpack.com/inglese/menu.html



Containment/reinforcement application examples

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Containment – bulk packaging

Benefits

• Stronger, bulge resistant package

• Burst Protection

• Reduced product loss

• Paper reduction

• Cost reduction


• This packaging is used for intermediate transfer box for

processed meat & poultry.

By reinforcing the critical stress points in the bin we are

able to make a stronger more efficient package.

Imagine 2000 kg of meat spilling out a ruptured bulk bin

in a warehouse. By adding our tapes we were able to

make the bin stronger and more bulge resistant,

increase the burst protection and reduce cost.

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Containment – bulk packaging

H.B. Fuller Sesame® sustainability North America

Estimated:

• 15-30% of paper weight reduction

• 22,000 tons less paper per annum

• 380,000 fewer trees = 2.3 million new bulk boxes and saved

• 1.8 million gallons of oil

• 157 million gallons of water

• 92 million kw/hr of electricity

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*The above estimate is based on H.B. Fuller internal data and calculated using the assumption of 12.8 ft per tape x 8 tapes per box +

12.5% waste/stock = 102.4 ft / box. 75% of total ST supply (1.8MM mft) reduced paper ave of 20% = 44.8MM lbs, 22.4 tons.

We designed a double wall bin with tape reinforcement to replace the

triple wall bins, thereby saving the industry between 15% and 30% in

paper fiber.

In 2013, 1.8 Billion ft, a half million KM of Sesame® Tape was

applied through 41 corrugated plants in North America, not just for

meat and poultry, but also on fresh, frozen, and dry foods, plastic

resin and chemical bins, and machinery parts bulk boxes.

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H.B. Fuller Sesame® sustainability North America

Score line & bulge reinforcement

Benefits

• Package failures reduced

• Bulge reduction

• Improved stacking strength

• Score line failure protection

• Longer resistance through supply chain

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Seafood box reinforcement

Industry Challenge

• Burst during off-shore packing due to score line failure

• Damp environments

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Smarter Packaging

• Bursting eliminated in wet,

pressurized conveyor

system

• Reduced damage of the box

and contents

• Eliminated the need for

higher cost liner

combination


Re-tripped distribution box – score line reinforcement

Industry Challenge

• Vertical score line tear due to French fold

• Boxes failing in the supply chain

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Smarter Packaging

• Vertical score line

reinforced to prevent tear

• Doubled shipper box usage

• Sustainable solution with

fiber reduction

Patented Sesame® high modulus: tray reinforcement

Industry Challenge

• Bottom sag damaging the product underneath

• Tray failure before arriving retail at retail stores

• Extra cost to reduce product damages

Smarter Packaging

• Reduced bottom sag with

reinforcement, preventing

product damage

• Sustainable and cost

efficient solution with

potential for paper

reduction

17% Bottom Sag Improvement

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Retail ready application examples

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Retail ready packaging & easy opening

Benefits

• Clean opening

• Reduce paper usage by > 30%

• Compared to 2 piece systems

• Single in-line process at line speed

• Clean opening with no BCT impact

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This is very popular application in Europe and the trend is growing in North America and in Asia.

Stores in Europe and in the US do not allow employees to use knives in opening packages for display, Why, because they are not safe to use, they can cause lost time accidents to employees and can cut through the products inside.

The biggest benefit to using our opening system is that you do not have to sacrifice box strength by using perforations to gain a clean cut tray.

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Retail ready packaging & easy opening

H.B. Fuller Open-Sesame® System

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Retail shelf ready opening: 2 to 1 piece box

Industry Challenge

• Costly 2 piece box

• Desired cost reduction

• Manual packing line because of box design

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Smarter Packaging

• 35% paper saving

• 50% increased productivity using automated packing line

• Maintained compression strength

award winner

Specialty applications

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Cutting Edge®

Industry Challenge

• Time consuming off-line,

manual process

• Limited blade option

Smarter Packaging

• Inline, fully integrated application

• Flexible blade design and width

• Safer blade offering for brand

owners

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Close-Sesame™

Smarter Packaging

• Faster in-line application

• Eliminated manual operation,

reduced labor cost

• Meets e-commerce demands

Industry Challenge

• Hand application of

double sided tape

• Slow off-line process with

additional costs on labor

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Connecting

what

matters.

We can help you put all these things together to help your industry meet its packaging needs.

We will work with your and your corrugated supplier to come up the best packaging design to fit your needs.

We have access to top of the line designers, testing facilities and can help integrate tape and adhesives solutions to add value to your packaging.

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In Summary

This presentation is for informational purposes only and does not constitute an offer by H.B. Fuller to sell or a warranty of any kind.

Thank you!

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® 2014 H.B. Fuller Company

Connecting Smarter Solutions to Packaging Challenges

Food