Connecting one generation of Jayhawks to another.

Connecting one generation of Jayhawks to another

Build, Strengthen, Unite

Our mission

To enhance the experience of former, current and prospective students

By building upon the journalism school’s strengths and improving its weaknesses

Through the recruitment of KU journalism alumni and their resources

And the retention of current students in the school’s Web of networks

Through use of social media.

Rich reserves

Skilled and experienced alumni

A wealth of possible connections and opportunities for our current students

High alumni loyalty to the school

Current students who are green, ambitious and open to new experiences

State of the J-School

New curriculum on the horizon

The “real world” for journalists is changing rapidly Graduates and alumni both affected by new demands

Added pressure to make the most of undergraduate career by gaining more real-world experience

Increased desire to make connections that could be valuable in the future.

Social media situation

Minimal current social media exposure

Highly connected students from now on Ideal soil for creating lasting retention and recruitment

Explosion of products and social media

We have the tools to help bridge the gap between graduation and finding a job

We have the resources in our alumni to help make the educational experience more valuable for current students

Increasing Alumni interaction Better support for school

Current social media exposure

Fan pageFans: 647

Social media outreach plan

Facebook

Maintain fan page

Put more personal announcements.

Typical message is: KU William Allen White School of Journalism and Mass Communications has several unique and/or new journalism classes available for the spring semester, which students will be enrolling in shortly. Check it out: http://www.journalism.ku.edu/services/course_promos.shtml

Need real, human voice with less PR-speak

Main audience is alumni

Twitter

Create Twitter page

Maintained by a single person or a small team

Audience: current students and alumni

Get involved in conversations and interact with audience

Become a relevant voice in the global conversation

Branding, identity, recognition

PB Works - Wiki

Audience: current students and alumni

Use Wiki to maintain lists Where are alumni now?

What short-term internships are available for students?

Blogs

School of Journalism and Mass Communication blog Announcements for upcoming academic issues or special

events

Reports or photographs, videos of those events

Alumni bloggers Read about how other graduates are navigating through

life after KU by checking out their personal blogs

More tools

UserVoice Customers have best advice about product Share ideas Vote up best Respond, implement, repeat

Monniter: Moniter Twitter in real-time for mentions of words

Mail Chimp Web-based marketing application that allows you to

send and track e-mail marketing campaigns

Create html emails regardless of experience

Upload/create own designs

Integrations with social media like Facebook, Twitter

Create/maintain as many lists as you want. Segment them into interest groups.

Verify how email will look in various browsers

Reports of opens, click-throughs, bounce backs.

Other thoughts

inCircle for U-M alumni It offers all the basic functions of an online directory (the

ability to search for friends and colleagues) with the added ability to create your own personal network—just like Facebook and LinkedIn—but exclusively for U-M students and alumni

From here, you can search for jobs and find alums who work at companies you’re targeting

Summary

No matter which way we choose, the following functions should be included:

Professional conduit –providing free services such as job postings, and advices for course choosing, etc.

Community board –where alumni and students can exchange information of any sort

Social events –organize social events for alumni and students