Telecommunications 2013 • Almost half of commuters are looking to upgrade their current handset within the next 6 months with advertising playing a key role in their decision making – almost 2 in 5 state advertising influences their handset choice • Commuters use their mobiles for a variety of things. E- mailing plays a key part with 83% using their phone for this • The mobile is also key for their finances with over half using it got their banking and almost 1 in 4 using it as a payment device • Strong awareness and take up of new technologies with almost half aware of NFC and 1 in 5 currently utilising the new technology • They are also adopting 4G with almost half of non users likely to upgrade to a handset with 4G technology
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Telecommunications 2013• Almost half of commuters are
looking to upgrade their current handset within the next 6 months with advertising playing a key role in their decision making – almost 2 in 5 state advertising influences their handset choice
• Commuters use their mobiles for a variety of things. E-mailing plays a key part with 83% using their phone for this
• The mobile is also key for their finances with over half using it got their banking and almost 1 in 4 using it as a payment device
• Strong awareness and take up of new technologies with almost half aware of NFC and 1 in 5 currently utilising the new technology
• They are also adopting 4G with almost half of non users likely to upgrade to a handset with 4G technology
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