Conducting the 2010 Census in New Jersey Fernando E. Armstrong, Regional Director Tony Farthing, Regional Director Philadelphia Region New York Region.

Conducting the 2010 Conducting the 2010 Census in New JerseyCensus in New Jersey

Fernando E. Armstrong, Regional Director Tony Farthing, Regional Director

Philadelphia Region New York Region

U.S. Census Bureau

New Jersey State Data Center

Annual Network Meeting

June 2, 2009

New Brunswick, NJ

Our Job is to Count Everyone – Once!Our Job is to Count Everyone – Once!

• Constitutional Mandate• 130 million housing units• Thousands of group quarters• Language challenges• Coverage challenges

“It’s In Our Hands….”

Residency Rules Guide Where Residency Rules Guide Where People are CountedPeople are Counted

• Count People Once, Only Once, and in the Right Place

• “Usual Residence”-where you live or sleep most of the time (i.e., college students, etc.)

NEW JERSEY NEW JERSEY LOCAL CENSUS OFFICES LOCAL CENSUS OFFICES

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Local Offices to Open:

Atlantic County Monmouth County

Bergen County (2) Ocean County

Essex County Passaic County

Hudson County Union/ Middlesex

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• Camden (Open Now) • Trenton (Open Now) • Rocky Hill (Open Now) • Hoboken (Open Now)

• Address List Development• Questionnaire Delivery• Group Quarters Enumeration• Language Assistance• Recruitment Efforts• Partnership Efforts

Major Census Activities Major Census Activities in a Nutshellin a Nutshell

Regional OperationsRegional Operations

• Early 2009 - ELCO Open Houses • April to July 2009 – Address Canvassing

• Operation managed by ELCOs• Systematically canvass all census blocks looking

for living quarters• Collect updated addresses, geographical

features, and spatial information• Record updates on hand-held computer• Verify updates provided by local governments in

2008• Ensure a complete list for the 2010 Census

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Questionnaire DeliveryQuestionnaire Delivery

• Questionnaires are delivered or mailed to all housing units in March 2010

• March 8-10 Advance Letter

• March 15-17 Questionnaire

• March 22-24 Reminder Postcard

• APRIL 1, 2010 CENSUS DAY

• April 6-15 Replacement Questionnaire

Regional OperationsRegional OperationsGroup Quarters EnumerationGroup Quarters Enumeration

Group Quarters is the counting of persons in hospitals, college/university dormitories, military barracks, soup

kitchens, homeless shelters, etc.

• Group Quarters Advance Visit begins November 2009

• Group Quarters Verification begins February 2010

• Group Quarters Enumeration begins April 2010

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2010 Decennial Census Program Update2010 Decennial Census Program Update

Service-Based Enumeration (SBE) • Service-Based Enumeration (SBE) is conducted at service locations to provide

an opportunity for people experiencing homelessness to be included in the census. These service locations include:

• Shelters for people experiencing homelessness, soup kitchens, regularly scheduled mobile food vans, and Targeted non-sheltered outdoor locations.

• Census Bureau has designated :

• March 29, 2010the one day to enumerate shelters for people experiencing homelessness,

• March 30 , 2010 to enumerate soup kitchens and regularly scheduled mobile food vans, and

• March 31, 2010 to enumerate targeted non-sheltered outdoor locations.

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2010 Decennial Census Program Update2010 Decennial Census Program Update

Additional Operations That Can Count People Experiencing Homelessness

• Be Counted/Questionnaire Assistance Centers (BC/QAC)

• People experiencing homelessness are also included in a variety of other

living arrangements and will be enumerated during other 2010 Census

operations.

Language AssistanceLanguage Assistance

• Spanish / English Questionnaire• Telephone Questionnaire Assistance

• English• Spanish• Chinese• Korean• Vietnamese• Russian

• Language Assistance Guides (51+ languages)• Language Identification Flash Cards (51+ languages)• Multilingual Enumerators• Questionnaire Assistance Centers• Be Counted sites (6 languages)

Recruitment EffortsRecruitment Efforts

• Large operation• Local Census Office Management Positions - Fall 2009• Non-response Follow-up/Enumerators – Fall 2009 to April

2010• Approximately 3 million applicants needed• Toll-free Jobs Line – 1-866-564-5420• Recruiting Website• Recruitment Advertising• Local recruiting and testing• Multilingual applicants needed

Partnership EffortsPartnership Efforts

• Complete Count Committees

• Promotional materials

• Specialized outreach to hard-to-count populations and communities

• Special Events – parades, festivals, community events

• Groundwork activities in 2008 and early 2009• Mobilization of partners from mid-2009 through spring 2010

• 680 national staff from January 2009 onward

What Can Partners Do?What Can Partners Do?

• Develop strategic mobilization campaign plans• Strategize with regional partnership staff in joint outreach

efforts• Convene a 2010 Census Kick-off with key leaders• Motivate high-level community leaders to support census• Mobilize community-specific Complete Count Committees• Urge local constituents to apply for a census job• Educate constituents about importance of being counted• Publicize census participation through communication networks• Publicize census participation at community-specific festivals,

parades, and special events• Create and distribute 2010 Census promotional materials

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2010 Census Communications Plan2010 Census Communications PlanIntegrated campaign contractor team led by

DraftFCB and a dozen+ sub-companies

• The campaign’s goals are to:• Increase mail response.• Improve overall accuracy and reduce the differential undercount.• Improve cooperation with enumerators.

• The campaign components will include:• National TV, radio, and print.• Local radio and print.• Earned Media• Interactive media and recruitment efforts.

• Target Audiences:• Diverse America- all persons who consume English language media• Black• Hispanic• Asian• American Indian and Alaska Native• Native Hawaiian and other Pacific Islander

FOR FURTHER INFORMATION CONTACT A FOR FURTHER INFORMATION CONTACT A REGIONAL CENSUS CENTER REGIONAL CENSUS CENTER

Philadelphia RCC coverage area = Atlantic, Burlington, Camden, Cape May, Cumberland,

Gloucester, Hunterdon, Mercer, Monmouth, Ocean, Salem counties

**New York RCC coverage area = Bergen, Essex, Middlesex, Morris,

Passaic, Somerset, Sussex, Union, Warren counties

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Philadelphia Region*Philadelphia Regional Census Center

1234 Market St., Suite 340Philadelphia, PA 19107

215 -717-1020

New York Region**New York Regional Census Center

330 West 34th Street – 13th FloorNew York, NY 10001

212 -356-3100