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the Magento.com “Concept Car” What is it and what problem does it solve?
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Page 1: Concept Car Approach

the Magento.com “Concept Car”What is it and what problem does it solve?

Page 2: Concept Car Approach

A concept car is a vision from the future that pushes the limits of what is possible today

Page 3: Concept Car Approach

We have used the term “Concept Car” to define our vision for the future of Magento...

...but what problem are we solving with it?

Page 4: Concept Car Approach

the Production Cycle

Code Base

Website

Product

BETTER!

NEW!

DIFFERENT!

Goal:Delivering the next iteration

Timeframe:The Past as a starting point

The Present as the delivery point

Page 5: Concept Car Approach

the Conceptual Design Cycle

Goal:Defining what’s

possible

Pushing the limits

Timeframe:The Future as a starting point

The Present as the delivery point

Dreams... Big Ideas!

Prototypes / Proof of Concept

Page 6: Concept Car Approach

the Synthesis: Both cycles in parallel

Code Base

Website

Product

BETTER!

NEW!

DIFFERENT!

Dreams...

Big Ideas!

Prototypes / Proof of Concept

Timeframe:The Present as a

starting point

The Future as an engine for

innovation

Page 7: Concept Car Approach

The problem we are solving...

Delivering innovative products while discovering what’s possible

Here is how...

Page 8: Concept Car Approach

a Production Cycle influenced by future thinking

BETTER!

NEW!

DIFFERENT!

Goal:Delivering innovative

products while defining what’s

possible

Challenges delivered to Conceptual Design

Innovation delivered to the Production Cycle

Page 9: Concept Car Approach

Thank you

Coburn HawkSr. User Experience Designer