Component personalization in Magnolia

Component personalization in Magnolia

Antti Hietala Zak Greant

Agenda• Component personalization demo• Why now is the right time to personalize• Use cases and ideas• Good to know: Magnolia editions, caching, downloads• Questions

Demo

Now is the right time• Personalization is finally mainstream

• Tools are widely available

• Wealth of data about visitors

2015

2014

Scalability• Content must be personalized AND reusable?!?!

• Who is going to write all that content?

• Solutions:

• Modular content

• Tagging

Audiences of one• Consumers expect content to

be relevant to them as an individual

• Example: travel search

Engagement ≠ repetition

Inbound marketing

Use cases• Attract: Greet a visitor who comes from a social media campaign.

• Convert: Personalize a call-to-action at the end of a blog post.

• Close: Add first name in an email to boost click-through rate.

• Upsell: Offer a more profitable item.

• Delight: Personalize the home page for returning customers. 40% of revenue comes from returning or repeat purchasers.

Availability• EE Standard

• Page variants only• No caching

• EE Pro• Page and component variants (but not on the same page!)• Caching with Advanced Cache for Personalization module

Download• Magnolia 5.4.9+

• Bundles with and without component personalization

• Magnolia 5.5+

• All bundles will have component personalization

• Your own bundle must depend on magnolia-enterprise-pro-cp13n-webapp

QUESTIONS?