COMPARITIVE ANALYASIS BETWEEN FMCG PRODUCTS.doc

8/9/2019 COMPARITIVE ANALYASIS BETWEEN FMCG PRODUCTS.doc

1/95

A

RESEARCH PROJECT REPORT

ON

“MARKET ANALYASIS BETWEEN FMCG

PRODUCTS”

Project Submitted To:

SWAMI VIVEKANAND SUBHARTI UNIVERSITY

MASTER OF BUSINESS ADMINISTRATION

Session- 2013-15

Submitted To: Submitted By:

Ms. SHEWTA MAM KISHAN KUMAR SINGH

(Facul! "# Ma$a%&'&$ R"ll N")*+,-/+,01

MBA I2 SEM

SUBHARTI INSTITUTE OF MANAGEMENT

!OMMER!E

SUBHARTI"URAM# MEERUT

1


2/95

Students Declrtion

! KISHAN KUMAR SINGH t"e student o# $BA% !& semester "ere by declre t"t

reserc" re'ort title “MARKET ANALYASIS BETWEEN FMCG PRODUCTS” in

result o# secondry dt nd ori(inl dt collection #rom our o)n e##orts #rom

*rious 'lces li+e ( S3456a 'all 7 EDM 'all 7 Pac4#4c 'all 7 B4% Ba8a6 7 24s3al

'a%a'a6 7 &c nd submitted to SIMCS7 M&&6u.

KISHAN KUMAR SINGH

R"ll N")*+,-/+,01

MBA I2 SEM

,


3/95

Ac9$":l&;%&'&$

! e-'ress our sincere (rtitude to our #culty (uide Ms. S3&:a Ma'7 #or "er

(uidnce. continuous su''ort nd coo'ertion t"rou("out on our 'roject. )it"out

)"ic" t"e 'resent )or+ )ould not "*e been 'ossible%

! )ould lso li+e to t"n+ our entire tem o# reserc" re'ort. #or t"e constnt su''ort

nd "el' in t"e success#ul com'letion o# my 'roject%

Also. ! t"n+#ul to our ll res'ondents. )"o (i*es our *luble ns)er nd comments

)"ic" is *ery use#ul #or my reserc" re'ort%

KISHAN KUMAR SINGH

R"ll N")*+,-/+,01

MBA I2 SEM

/


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TABLE OF CONTENTS

!% E-ecuti*e Summry 0

!!% !ntroduction o# t"e To'ic 02304

!!!% Objecti*e o# t"e Project 5310

!&% !ndustry6s Pro#ile 113,

i% Around t"e )orld

ii% !n !ndi

iii% 7ro)t" 'ros'ectusi*% Consum'tion Anlysis

&% Com'ny Pro#ile ,238

i% Hindustn 9nile*er

ii% Procter 7mble

iii% !ndin Tobcco Com'ny

&!% Product Detils 823;;

i% &i*el S"m'oo

ii%


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I$6";uc4"$ "# 3& T"54c

T"e min 'ur'ose o# our reserc" re'ort is to #ind out t"e t"e *rious

COMPARITI2E ANALYASIS BETWEEN FMCG PRODUCTS in !ndi% >it" t"e

"el' o# some "ir cre 'roducts o# t"ree min !ndi6s lr(est ?$C7 com'nies li+e

!TC !ndin Tobcco Com'ny H9< Hindustn 9nile*er


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I$6";uc4"$ "# I$;us6!

?$C7 S mens ?st $o*in( Consumer 7oods re 'o'ulrly nmed s consumer

'c+(ed (oods% !tems in t"is cte(ory include ll consumbles ot"er t"n

(roceries'ulses 'eo'le buy t re(ulr inter*ls% T"e most common in t"e list re

toilet so's. deter(ents. s"m'oos. toot"'ste. s"*in( 'roducts. s"oe 'olis".

'c+(ed #oodstu##. nd "ouse"old ccessories nd e-tends to certin electronic

(oods% T"ese items re ment #or dily o# #reuent consum'tion nd "*e "i("

return% A mjor 'ortion o# t"e mont"ly bud(et o# ec" "ouse"old is reser*ed #or

?$C7 'roducts% T"e *olume o# money circulted in t"e economy (inst ?$C7

'roducts is *ery "i(". s t"e Number o# 'roducts t"e consumer use is *ery "i("%

Com'etition in t"e ?$C7 sector is *ery "i(" resultin( in "i(" 'ressure on mr(ins%

?$C7 com'nies mintin intense distribution net)or+% Com'nies s'end lr(e

'ortion o# t"eir bud(et on mintinin( distribution net)or+s% Ne) entrnts )"o )is"

to brin( t"eir 'roducts in t"e ntionl le*el need to in*est "u(e sums o# money on

'romotin( brnds% $nu#cturin( cn be outsourced% A recent '"enomenon in t"esector )s entry o# multintionls nd c"e'er im'orts% Also t"e mr+et is more

'ressuried )it" 'resence o# locl 'lyers in rurl res nd stte brnds%

T"e !ndin ?$C7 sector is t"e #ourt" lr(est sector in t"e economy )it" totl

mr+et sie in e-cess o# 9SF 1/%1 billion% !t "s stron( $NC 'resence nd is

c"rcteried by )ell3estblis"ed distribution net)or+. intense com'etition bet)een

t"e or(nied nd unor(nied se(ments nd lo) o'ertionl cost% A*ilbility o# +ey

r) mterils. c"e'er lbor costs nd 'resence cross t"e entire *lue c"in (i*es

!ndi com'etiti*e d*nt(e% T"e ?$C7 mr+et is set to treble #rom 9SF 11%

billion in ,00/ to 9SF //%8 billion in ,01;% Penetrtion le*el s )ell s 'er c'it

consum'tion in most 'roduct cte(ories li+e jms. toot"'ste. s+in cre. "ir )s" etc

1,

http://www.naukrihub.com/india/fmcg/companies/http://www.naukrihub.com/india/fmcg/companies/


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'rice "i+es re moderte% t"e to' #i*e ?$C7 com'nies constitute nerly 20 o# t"e

totl re*enues (enerted by t"is sector%

$ultintionl ?$C7 com'nies li+e Hindustn 9nile*er. !TC. Nestle. Procter 7mble nd 7l-oSmit"Iline Consumer Helt"cre trditionlly com'rise t"e #irst

cte(ory o# ?$C7 com'nies% T"ey tend to s'end nerly 10 o# t"eir re*enues on n

*er(e on d*ertisin( nd 'romotin( t"eir 'roducts. )"ic" is t"e "i("est d s'end

#i(ure in t"e industry% Justi#yin( t"eir "i(" 'roduct 'ricin(. t"ese com'nies lr(ely

tend to c'ture *lue by ddressin( #elt need% Anot"er cte(ory is non3trditionl

?$C7 com'nies. )"ic" is dominted by "ome(ro)n com'nies li+e Asin Pints.

Dbur. Tt Te. $rico nd 9nited S'irits% T"ese com'nies "*e (ro)n to become

mr+et leders in t"eir res'ecti*e se(ments. (i*in( stron( com'etition to $NC

brnds% T"eir *er(e d e-'enditure is muc" lo)er t"n t"t o# t"e $NC bi((ies%

T"e t"ird tier includes smll. but stron( re(ionl 'lyers o'ertin( on smller scle%

T"ey re mostly 'rice )rriors. )"o e-'nd by etin( into t"e mr+et s"re o#

ntionl 'lyers% But t"e bi((est )orry #or ntionl 'lyers is t"e emer(ence o# 'ri*te

lbels. i%e% t"e in3"ouse brnds o# retil com'nies% As retilers donGt "*e to incur mr+etin( costs on t"ese in3"ouse brnds. t"ey re c"e'er t"n t"eir brnded

counter'rts% ?$C7 com'nies cn lso be se(re(ted ccordin( to t"e 'roduct

cte(ories in )"ic" t"ey e-ist%

&rious 'roducts "*e di##erent demnd dri*ers "ence. t"e (ro)t" o# com'nies tends

to be di##erent% ?or instnce. 'ints m+ers )itness (ro)t" durin( "ousin( boom%

But t"e sme my not be t"e cse )it" so' mnu#cturers. )"ic" my )itness some

do)n3trdin( by consumers% >it" t"e mr+et in beris" '"se. t"e ?$C7 sector "s

#ound #l*our mon( in*estors% T"e sectorGs de#ensi*eness is demonstrted by t"e

stbility in returns (enerted e*en durin( times o# slo) economic (ro)t"% >"ile t"e

Sense- is do)n by ,5 since t"e be(innin( o# t"is yer. t"e ET ?$C7

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inde- com'risin( t"e to' ,0 stoc+s in t"e sector. "s #llen only by 1,%;% ?or

in*estors eyein( t"e ?$C7 s'ce. lr(e domestic com'nies o##er ttrcti*e (ro)t"

'ros'ects% T"ese com'nies re out'er#ormin( t"eir $NC 'eers nd smll !ndincom'nies in t"e sector% But t"e $NC 'c+ K s'eci#iclly 7l-oSmit"Iline

Consumer Helt"cre. Nestle nd H9< K "s #red better in terms o# 'ro#it mr(ins%

>"ile t"e ?$C7 sectorGs re*enue (ro)t" "s been 'ositi*e since t"e 'st t"ree

urters. 'ro#its re s"o)in( do)n)rd trend% Ne*ert"eless. t"e ?$C7 (ro)t"

story is "ere to sty% Alt"ou(" double3di(it re*enue (ro)t" is li+ely to continue.

mr(ins my come under 'ressure s t"e industry is #indin( it di##icult to 'ss on cost

in#ltion )it"out im'ctin( consumer demnd% $oreo*er. t"e scenrio "s become

more c"llen(in( #or ?$C7 com'nies. (i*en t"e emer(ence o# modern retil nd

re(ionl brnds% T"e (ro)t" in medi industry "s lso led to inno*ti*e d*ertisin(.

)"ic" "s c"n(ed t"e rules o# t"e (me%

W3a a6& FMCGs : >E re(ulrly tl+ bout t"in(s li+e butter. 'otto c"i's.

toot"'stes. rors. "ouse"old cre 'roducts. 'c+(ed #ood nd be*er(es. etc% Butdo )e +no) under )"ic" cte(ory t"ese t"in(s comeL T"ey re clled ?$C7s%

?$C7 is n cronym #or ?st $o*in( Consumer 7oods. )"ic" re#er to t"in(s t"t )e

buy #rom locl su'ermr+ets on dily bsis. t"e t"in(s t"t "*e "i(" turno*er nd re

relti*ely c"e'er%

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?$C7 Products nd Cte(ories

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FMCG 4$ ,,

T"e 'er#ormnce o# t"e industry )s inconsistent in terms o# sles nd (ro)t" #or

o*er 8 yers% T"e in*estors in t"e sector )ere not (iners t 'r )it" ot"er boomin(

sectors% A#ter t)o yers o# sin+in( 'er#ormnce o# ?$C7 sector. t"e yer ,00; "s

)itnessed t"e ?$C7s demnd (ro)in(% Stron( (ro)t" )s seen cross *rious

se(ments in ?M0% >it" t"e rise in dis'osble income nd t"e economy in (ood

"elt". t"e urbn consumers continued )it" t"eir s"o''in( s'ree%

S&c"6 Oul""9

?$C7 is t"e #ourt" lr(est sector in t"e !ndin Economy )it" totl mr+et sie o#

Rs% 0.000 crores% ?$C7 sector (enertes ; o# totl #ctory em'loyment in t"e

country nd is cretin( em'loyment #or t"ree million 'eo'le. es'ecilly in smll

to)ns nd rurl !ndi%

Sco'e o# T"e Sector

T"e !ndin ?$C7 sector )it" mr+et sie o# 9SF1/%1 billion is t"e #ourt" lr(est

sector in t"e economy% A )ell3estblis"ed distribution net)or+. intense com'etition

bet)een t"e or(nied nd unor(nied se(ments c"rcteries t"e sector% ?$C7

Sector is e-'ected to (ro) by o*er 0 by ,010% T"t )ill trnslte into n nnul

(ro)t" o# 10 o*er ;3yer 'eriod% !t "s been estimted t"t ?$C7 sector )ill rise

#rom round Rs ;.;00 crores in ,00; to Rs 5,.100 crores in ,010% Hir cre.

"ouse"old cre. mle (roomin(. #emle "y(iene. nd t"e c"ocoltes nd con#ectionery

cte(ories re estimted to be t"e #stest (ro)in( se(ments. sys n HSBC re'ort%

12

http://www.naukrihub.com/india/fmcg/overview/fmcg-2006/http://www.naukrihub.com/india/fmcg/scope/sector-outlook/http://www.naukrihub.com/india/fmcg/overview/fmcg-2006/http://www.naukrihub.com/india/fmcg/scope/sector-outlook/


18/95

T"ou(" t"e sector )itnessed slo)er (ro)t" in ,00,3,008. it "s been ble to m+e

#ine reco*ery since t"en%?or e-m'le. Hindustn


19/95

)ill +ee' (ro)in( t relti*ely ttrcti*e rtes% >it"in t"e #oods se(ment. it is

estimted t"t 'rocessed #oods. b+ery. nd diry re lon(3term (ro)t" cte(ories in

bot" rurl nd urbn res%

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C"'5a$4&s P6"#4l&

?eb% 12339nile*er T"i Trdin( nni' sid t"e rebrndin(

)s n im'ortnt milestone #or Sunsil+ (loblly in justi#yin( its leders"i' o# t"e "ir3

cre mr+et% T"e mo*e mr+s rdicl c"n(e in its 'roduct 'lt#orm to ne)

#ormultions. better 'c+(in( nd 'ro#essionl brnd 'ersonlities%

T"ilnd is t"e #irst Sout"est Asin country to introduce t"e ne) Sunsil+ rn(e nd

t"e #ourt" loction (loblly. #ter Sout" Americ. Tur+ey nd !ndi% $rs >nni' sid

Sunsil+ controlled bout , 'ercent o# t"e locl mr+et ,005% $r+et demnd (re) by

; 'ercent lst yer% Hindustn 9nile*er


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,0 distinct cte(ories in Home Personl Cre Products nd ?oods Be*er(es%

T"e com'ny6s Turno*er is Rs% ,0. ,/5 crores #or t"e 1; mont" 'eriod Jnury 1.

,004 to $rc" /1. ,005%H9< is subsidiry o# 9nile*er. one o# t"e )orld6s ledin(

su''liers o# #st mo*in( consumer (oods )it" stron( locl roots in more t"n 100countries cross t"e (lobe )it" nnul sles o# 80%; billion in ,004% 9nile*er "s

bout ;, s"re"oldin( in H9lls 3 re "ouse"old nmes cross t"e country nd s'n

mny cte(ories 3 so's. deter(ents. 'ersonl 'roducts. te. co##ee. brnded st'les.

ice crem nd culinry 'roducts% T"ey re mnu#ctured in o*er /; #ctories. se*erl

o# t"em in bc+)rd res o# t"e country% T"e o'ertions in*ol*e o*er ,.000 su''liers

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nd ssocites%H9


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P6";ucs "# H4$;usa$ U$4l4=&6

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>illim Procter. cndle m+er. nd Jmes 7mble. so' m+er. #ormed t"e

com'ny +no)n s Procter 7mble in 14/2% T"e t)o men. immi(rnts #rom

En(lnd nd !relnd res'ecti*ely. "d settled erlier in Cincinnti nd "d mrried

sisters% T"e t)o men decided to 'ool t"eir resources to #orm t"eir o)n com'ny.

#ormliin( t"e reltions"i' on October /1. 14/2% T"e com'ny 'ros'ered durin( t"e

nineteent" century% !n 14;5. sles rec"ed one million dollrs% By t"is 'oint.

''ro-imtely ei("ty em'loyees )or+ed #or Procter 7mble% Durin( t"e Ci*il >r.

t"e com'ny )on contrcts to su''ly t"e 9nion rmy )it" so' nd cndles% !n

ddition to t"e incresed 'ro#its e-'erienced durin( t"e )r. t"e militry contrcts

introduced soldiers #rom ll o*er t"e country to Procter 7mbles 'roducts% Once t"e

)r )s o*er nd t"e men returned "ome. t"ey continued to 'urc"se t"e com'nys

'roducts%

!n t"e 1440s. Procter 7mble be(n to mr+et ne) 'roduct. n ine-'ensi*e. yet

"i(" ulity. so'% T"e com'ny clled t"e so' !*ory% !n t"e decdes t"t #ollo)ed.

Procter 7mble continued to (ro) nd e*ol*e% T"e com'ny becme +no)n #or its

'ro(ressi*e )or+ en*ironment in t"e lte nineteent" century% >illim Coo'er Procter.

>illim ProcterGs (rndson. estblis"ed 'ro#it3s"rin( 'ro(rm #or t"e com'ny6s

)or+#orce in 1442% He "o'ed t"t by (i*in( t"e )or+ers st+e in t"e com'ny. t"ey

)ould be less inclined to (o on stri+e% O*er time. t"e com'ny be(n to #ocus most o#

/,


33/95

its ttention on so'. 'roducin( more t"n t"irty di##erent ty'es by t"e 1450s% As

electricity becme more nd more common. t"ere )s less need #or t"e cndles t"t

Procter 7mble "d mde since its ince'tion% ultimtely. t"e com'ny c"ose to sto'

mnu#cturin( cndles in 15,0%

!n t"e erly t)entiet" century. Procter 7mble continued to (ro)% T"e com'ny

be(n to build #ctories in ot"er loctions in t"e 9nited Sttes. becuse t"e demnd

#or 'roducts "d out(ro)n t"e c'city o# t"e Cincinnti #cilities% T"e com'nies

leders be(n to di*ersi#y its 'roducts s )ell nd. in 1511. be(n 'roducin( Crisco.

s"ortenin( mde o# *e(etble oils rt"er t"n niml #ts% !n t"e erly 1500s. Procter

7mble lso becme +no)n #or its reserc" lbortories. )"ere scientists )or+ed to

crete ne) 'roducts% Com'ny leders"i' lso 'ioneered in t"e re o# mr+et

reserc". in*esti(tin( consumer needs nd 'roduct ''el% As rdio ecme more

'o'ulr in t"e 15,0s nd 15/0s. t"e com'ny s'onsored number o# rdio 'ro(rms%

As result. t"ese s"o)s o#ten becme commonly +no)n s so' o'ers%T"rou("out t"e t)entiet" century. Procter 7mble continued to 'ros'er% T"e

com'ny mo*ed into ot"er countries. bot" in terms o# mnu#cturin( nd 'roduct

sles. becomin( n interntionl cor'ortion% !n ddition. numerous ne) 'roducts nd

brnd nmes )ere introduced o*er time. nd Procter 7mble be(n brnc"in( out

into ne) res% T"e com'ny introduced Tide lundry deter(ent in 158 nd Prell

s"m'oo in 15;0% !n 15;;. Procter 7mble be(n sellin( t"e #irst toot"'ste to

contin #luoride. +no)n s Crest% Brnc"in( out once (in in 15;2. t"e com'ny

'urc"sed C"rmin P'er $ills nd be(n mnu#cturin( toilet ''er nd ot"er ''er

'roducts% Once (in #ocusin( on lundry. Procter 7mble be(n m+in( Do)ny

#bric so#tener in 150 nd Bounce #bric so#tener s"eets% One o# t"e most

re*olutionry 'roducts to come out on t"e mr+et )s t"e com'nies Pm'ers. #irst

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test3mr+eted in 151% Prior to t"is 'oint. t"ere )ere no dis'osble di'ers% Bbies

l)ys )ore clot" di'ers. )"ic" )ere le+y nd lbor intensi*e to )s"% Pm'ers

sim'li#ied t"e di'erin( 'rocess%

O*er t"e second "l# o# t"e t)entiet" century. Procter 7mble cuired number o#

ot"er com'nies t"t di*ersi#ied its 'roduct line nd incresed 'ro#its si(ni#icntly%

T"ese cuisitions included ?ol(ers Co##ee. Nor)ic" Eton P"rmceuticls.

Ric"rdson3&ic+s. No-ell. S"ultons Old S'ice. $- ?ctor. nd t"e Aims Com'ny.

mon( ot"ers% !n 155. Procter 7mble mde "edlines )"en t"e ?ood nd Dru(

Administrtion ''ro*ed ne) 'roduct de*elo'ed by t"e com'ny. Olestr% Olestr.

lso +no)n by its brnd nme Olen. is substitute #or #t in coo+in( 'otto c"i's nd

ot"er snc+s% Procter 7mble "s e-'nded drmticlly t"rou("out its "istory. but

its "edurters still remin in Cincinnti% Com'nies li+e P7 re #orce in t"e

)orld% Our mr+et c'itlition is (reter t"n t"e 7DP o# mny countries. nd )e

ser*e consumers in more t"n 140 countries% >it" t"is stture comes bot"

res'onsibility nd o''ortunity% Our res'onsibility is to be n et"icl cor'orte citien

Kbut our o''ortunity is somet"in( #r (reter. nd is embodied in our Pur'ose%P76s Pur'ose Sttement rticultes common (ol t"t ins'ires us dily: Our

Pur'ose )or+s to uni#y us in common cuse nd (ro)t" strte(y% !t is 'o)er#ul

becuse it 'romotes sim'le ide to im'ro*e t"e li*es o# t"e )orld6s consumers e*ery

dy% P7 (ro)s by touc"in( nd im'ro*in( more consumers6 li*es in more 'rts o#

t"e )orld%%%more com'letely% >"ile t"is sttement de#ines our commercil

o''ortunity. our culture re#lects t"e broder o''ortunity o# im'ro*in( li*es t"rou("

nd beyond our brnded 'roducts nd ser*ices% T"e sim'le. ins'irin( )y to t"in+

bout t"is o''ortunity is t"t P7 brnds ser*e bout #our billion o# t"e si- nd "l#

billion 'eo'le on t"e 'lnet tody% Be#ore P7 cn ser*e t"e reminin( t)o nd "l#

billion 'ro#itbly. )e cn rec" t"em ltruisticlly% >e cn im'ro*e t"eir li*es in )ys

t"t enble t"em to t"ri*e. to increse t"eir ulity o# li*in( nd. o*er time. to

/8


35/95

join t"e 'o'ultion o# consumers )e ser*e )it" P7 brnds% T"rou(" our o*erll

in e*ery dy%

/;


36/95

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T3& P6"c&6 Ga'>l& C"'5a$!

T!5& Pu>l4c NYSE: PG

I$;us6! C"$su'&6 %"";s

?ounded 14/2

Hedurters C4$c4$$a4. O34". 9%S%

Are ser*ed W"6l;:4;&

Iey 'eo'leB"> McD"$al;

P6&s4;&$ CEO

P6";ucs See L4s "# P6"c&6 Ga'>l& >6a$;s

R&=&$u& U US 25%0/ billion ,005*

O5&6a4$% 4$c"'& U US 1%1/ billion ,005*

N& 4$c"'& U US 1/%88 billion ,005*

T"al ass&s U US 1/8%4/ billion ,005*

T"al &u4! U US /%055 billion ,005*

E'5l"!&&s 1/4.000 ,005

W&>s4& PG.c"'

http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/pg.htmlhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Consumer_goodshttp://en.wikipedia.org/wiki/Cincinnatihttp://en.wikipedia.org/wiki/Ohiohttp://en.wikipedia.org/wiki/Worldhttp://en.wikipedia.org/wiki/Robert_A._%22Bob%22_McDonaldhttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/List_of_Procter_%26_Gamble_brandshttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.pg.com/http://en.wikipedia.org/wiki/File:Procter_and_Gamble_Logo.svghttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/pg.htmlhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Consumer_goodshttp://en.wikipedia.org/wiki/Cincinnatihttp://en.wikipedia.org/wiki/Ohiohttp://en.wikipedia.org/wiki/Worldhttp://en.wikipedia.org/wiki/Robert_A._%22Bob%22_McDonaldhttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/List_of_Procter_%26_Gamble_brandshttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Procter_&_Gamble#cite_note-PG09IncomeSheet-0%23cite_note-PG09IncomeSheet-0http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.pg.com/


37/95


38/95


39/95

com'etiti*eness o# t"e lr(er *lue c"in o# )"ic" it is 'rt%

!TCGs di*ersi#ied sttus ori(intes #rom its cor'orte strte(y imed t cretin(

multi'le dri*ers o# (ro)t" nc"ored on its time3tested core com'etencies: unmtc"eddistribution rec". su'erior brnd3buildin( c'bilities. e##ecti*e su''ly c"in

mn(ement nd c+no)led(ed ser*ice s+ills in "otelierin(% O*er time. t"e strte(ic

#orys into ne) businesses re e-'ected to (rner si(ni#icnt s"re o# t"ese

emer(in( "i("3(ro)t" mr+ets in !ndi%!TCGs A(ri3Business is one o# !ndiGs lr(est

e-'orters o# (riculturl 'roducts% !TC is one o# t"e countryGs bi((est #orei(n

e-c"n(e erners 9S F /%, billion in t"e lst decde% T"e Com'nyGs Ge3C"ou'lG

inititi*e is enblin( !ndin (riculture si(ni#icntly en"nce its com'etiti*eness by

em'o)erin( !ndin #rmers t"rou(" t"e 'o)er o# t"e !nternet% T"is trns#ormtionl

strte(y. )"ic" "s lredy become t"e subject mtter o# cse study t Hr*rd

Business Sc"ool. is e-'ected to 'ro(ressi*ely crete #or !TC "u(e rurl distribution

in#rstructure. si(ni#icntly en"ncin( t"e Com'nyGs mr+etin( rec"%!TCGs )"olly

o)ned !n#ormtion Tec"nolo(y subsidiry. !TC !n#otec" !ndi


40/95

!TC )s incor'orted on Au(ust ,8. 1510 under t"e nme !m'eril Tobcco Com'ny

o# !ndi elcom(rou' Hotel C"olG% T"e objecti*e o#

!TCGs entry into t"e "otels business )s rooted in t"e conce't o# cretin( *lue #or t"e

ntion% !TC c"ose t"e "otels business #or its 'otentil to ern "i(" le*els o# #orei(n

80

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43/95

industry% To mr+ t"e occsion. !TC lunc"ed s'ecil GCelebrtion SeriesG. t+in( t"e

e*ent #or)rd to consumers%

!n ,000. !TC s'un o## its in#ormtion tec"nolo(y business into )"olly o)nedsubsidiry. !TC !n#otec" !ndi


44/95

Rose. Jsmine. Bouuet. Sndl)ood. $d"ur. Smbrni nd N(c"m'% !TC

introduced Essen Di >ills. n e-clusi*e rn(e o# #ine #r(rnces nd bt" body

cre 'roducts #or men nd )omen in July ,00;% !niio. t"e si(nture rn(e under

Essen Di >ills 'ro*ides com're"ensi*e (roomin( re(imen )it" distinct lines #or men !niio Homme nd )omen !niio ?emme% Continuin( )it" its trdition o#

brin(in( )orld clss 'roducts to !ndin consumers t"e Com'ny lunc"ed G?im Di

>illsG. 'remium rn(e o# S"m'oos. S"o)er 7els nd So's in Se'tember. October

nd December ,002 res'ecti*ely% T"e Com'ny lso lunc"ed t"e GSu'eriG rn(e o#

So's nd S"m'oos in t"e mss3mr+et se(ment t select mr+ets in October ,002

nd &i*el De >ills &i*el rn(e o# so's in ?ebrury nd &i*el rn(e o# s"m'oos

in June ,004% T"e !TC >y !TC is bord3mn(ed 'ro#essionl com'ny.

committed to cretin( endurin( *lue #or t"e s"re"older nd #or t"e ntion% !t "s

ric" or(nitionl culture rooted in its core *lues o# res'ect #or 'eo'le nd belie# in

em'o)erment% !ts '"iloso'"y o# ll 3 round *lue cretion is bc+ed by stron(

cor'orte (o*ernnce 'olicies nd systems%

88


45/95

P6";ucs "# ITC

8;


46/95

P6";ucs :34c3 4s us&; 4$ 34s 6&s&a6c3 6&5"6

A. 24=&l S3a'5"". ) (ITC P6";uc

B. Lu< S3a'5"". ) ( HUL P6";uc

C. Pa$&$& S3a'5"". ) ( P G P6";uc

8


47/95


48/95

T"is belie# is enc'sulted in t"e &i*el t( line. “K3"">su64 >as '&4$7 Du$4!a

9a;'"$ '&4$.

T"e e-uisite #r(rnces #or &i*el 'roducts "*e been de*elo'ed by ledin(

interntionl #r(rnce "ouses% T"e so#t *i(nette desi(n nd t"e uniue brid desi(n

be"ind t"e brnd lo(o re re#lection o# t"e brnd '"iloso'"y o# deli*erin( multi'le.

rele*nt nd 'o)er#ul bene#its in ec" 'roduct%

T"e t"ree &i*el s"m'oo *rints o##er clerly di##erentited bene#its to t"e consumer:

Y 24=&l S34$& Gl": is suitble #or dull to norml "ir nd is enric"ed )it" 7reen

Te E-trct nd Conditioners% !t dds s"ine to "ir%

Y 24=&l S"# F6&s3 is suitble #or dry to norml "ir nd contins E-tr

Conditioners nd Soy Protein% !t m+es "ir #eel so#t nd #r(rnt%

Y 24=&l 2"lu'& B"u$c& is suitble #or oily to norml "ir nd contins Jojob Oil

nd Conditioners% !t dds *olume nd bounce to "ir%

T"e ,, 'l nd *,, 'l >"l&s nd - 'l sac3&s re 564c&; a Rs. -7 Rs. 1 a$;

Rs. 7 res'ecti*ely% A'rt #rom &i*el nd &i*el Di >ills. !TC6s 'ersonl cre

'ort#olio com'rises Essen Di >ills. ?im Di >ills nd Su'eri brnds%

84


49/95

24=&l s3a'5""

T!5& Hir cre 56";uc

Cu66&$ ":$&6 I$;4a T">acc" C"'5a$!

Ta% L4$&“K3"">su64 >as '&4$7 Du$4!a 9a;'"$

'&4$

Ma69&s W"6l;

W&>s4& "tt':)))%!tc'ort%com

85

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50/95

Pntene S"m'ooQ

Pa$&$& is >6a$; o# 3a46 ca6& 'roducts o)ned by P6"c&6 Ga'>l&%

T"e brndGs best3+no)n 'roduct is t"e conditionin( s"m'oo Pntene Pro3&% T"e brnd nme stnds #or Pntene Pro3&itmin% L48a a6a'4ll" )s t"e #irst Pntene

model #or t"e 'roduct% !n t"e lte 1540Gs. modelctress K&ll! L&B6"c9 strred in

series o# Pntene 'rint nd tele*ision ds )it" t"e slo(n. DonGt "te me becuse !Gm

beuti#ul% As o# ,00;. Ma64a M&$"u$"s ser*es s s'o+es)omn on PnteneGs T&

commercils% !n t"e 9I. A$$a F64&l "s been ''erin( in d*erts since $y ,00%

Naas3a B&;4$%#4&l;Js "it son( 9n)ritten is used in Pntene Ads ll o*er t"e )orld%

Pntene s'onsors t"e M4ss E%!5 5a%&a$. nd similr e*ent in Ba$%la;&s3%

;0

http://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Hair_carehttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Shampoohttp://en.wikipedia.org/w/index.php?title=Liza_Jaramillo&action=edit&redlink=1http://en.wikipedia.org/wiki/Kelly_LeBrockhttp://en.wikipedia.org/wiki/Maria_Menounoshttp://en.wikipedia.org/wiki/Maria_Menounoshttp://en.wikipedia.org/wiki/Anna_Frielhttp://en.wikipedia.org/wiki/Natasha_Bedingfieldhttp://en.wikipedia.org/wiki/Unwritten_(song)http://en.wikipedia.org/wiki/Miss_Egypthttp://en.wikipedia.org/wiki/Beauty_contesthttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Hair_carehttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Shampoohttp://en.wikipedia.org/w/index.php?title=Liza_Jaramillo&action=edit&redlink=1http://en.wikipedia.org/wiki/Kelly_LeBrockhttp://en.wikipedia.org/wiki/Maria_Menounoshttp://en.wikipedia.org/wiki/Anna_Frielhttp://en.wikipedia.org/wiki/Natasha_Bedingfieldhttp://en.wikipedia.org/wiki/Unwritten_(song)http://en.wikipedia.org/wiki/Miss_Egypthttp://en.wikipedia.org/wiki/Beauty_contesthttp://en.wikipedia.org/wiki/Bangladesh


51/95

Pa$&$&

T!5& Hair care

Cu66&$ ":$&6 Procter & Gamble

C"u$6! "# "64%4$ United Kingdom

Ma69&s >orld

W&>s4& http://www.pantene.com/

;1

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52/95


53/95

K&! #acs @

F46s 'ass 'a69& "4l& s"a5 lau$c3&; 4$ *1.

• Sles o# 1%0 billion euros in ,00;%• Sold in o*er 100 countries%• $r+et leder in countries includin( Arbi. Bril. !ndi. T"ilnd nd Sout"

A#ric•


54/95


55/95


56/95

R&s&a6c3 '&3";"l"%!

R&s&a6c3@&ie)in( 'rticulr '"enomenon t"t lredy e-ists is clled s Reserc"% !n ot"er

)ords. serc"in( nd doin( study on ny e-istin( substnce #rom t"e uni*erse is

clled s Reserc"% A uni*erse is t"e totl 'o'ultion on )"ic" t"e reserc" study is to

be done or is bein( conducted%

T3& c3a6ac&64s4c #&au6&s "# 6&s&a6c3 a6& as #"ll":s@

• ?le-ible Desi(n

• Non3Probbility Sm'lin( Desi(n

• No 're3'lnned desi(n #or nlysis

• 9nstructured instruments #or collection o# dt

• No #i-ed decisions bout t"e o'ertionl 'rocedures

M&3";"l"%!@

!n t"e $et"odolo(y contins t"e ste's in*ol*ed in t"e reserc". )"ic" re used to

sol*e t"e 'roblems o# reserc"%

C"'5"$&$s "# 6&s&a6c3 56">l&'@

• T"ere must be n indi*idul or (rou' o# indi*iduls. )"ic" "s some

di##iculty or some 'roblems%

• T"ere must be some objecti*es to be ttined%

• T"ere must be some lternti*e mens to obtin t"e objecti*es%

;


57/95

• T"ere must be some en*ironment%

W3! :& su;! 6&s&a6c3 '&3";"l"%!

• To (et n inside bout e*ery +no)led(e%

• To determine t"e ssocition o# one cti*ity )it" not"er cti*ity%

• To determine t"e c"rcteristics o# n indi*idul or (rou' o# indi*iduls or

*rious cti*ities or t"eir #reuency o# occurrence%

I'5"6a$c& "# 6&s&a6c3 '&3";"l"%! 4$ 'a$a%&'&$@

• Hel's t"e mn(ers to t+e (ood decisions%

• Pro*ide t"e mn(ers. more +no)led(e nd better in#ormtion%

• Hel's t"e mn(ement #or ne) 'roduct de*elo'ment%

• A*ilbility o# im'ro*ed tec"niues nd tools to meet t"is need%

• Hel's in customer stis#ction%

T!5&s "# 6&s&a6c3@

T)o ty'es o# reserc" re t"ere:

A. E


58/95

!t see+s to disco*er ne) reltions"i's. em'"sis on disco*ery o# ides% T"is reserc"

is used )"en *ery little is +no)n bout t"e 'roblem bein( e-mined% E-'lortory

reserc" studies re lso termed s #ormulti*e reserc" studies s its min 'ur'ose is

to #ormulte 'roblem% E-'lortory reserc" is used "ere is #le-ible nd t"e res

)"ere t"is ty'e o# reserc" used re to +no) t"e:

Brnd 're#erence

Attitude o# t"e customers

$r+et 'otentil

BuyerGs be"*ior

ConsumerGs )reness%

T"e 'ur'ose o# t"is ty'e o# reserc" is to (in insi("t into 'roblem% T"e reserc"

desi(n used #or t"e 'roject t "nd is o# e-'lortory in nture% E-'lortory reserc" is

l)ys bsed on smll non3re'resentti*e sm'les nd dt obtined re subjected to

ulitti*e nlysis%

E-'lortory reserc" "el's to (t"er in#ormtion bout 'rcticl 'roblems in crryin(

out t"e reserc" nd to 'ro*ide insi("t into. nd n understndin( o#. t"e 'roblem

con#rontin( t"e reserc"er%

B. D&sc6454=& R&s&a6c3@

!t ttem'ts to determine t"e #reuency )it" somet"in( occurs or t"e reltions"i'

bet)een t)o '"enomenonGs% !t is ty'e o# conclusi*e reserc" t"t "s its mjor

;4


59/95

objecti*e o# describin( somet"in( li+e mr+et c"rcteristics or #unctions% Descri'ti*e

reserc" (i*es cler sttement o# t"e 'roblem. s'eci#ies "y'ot"esis. nd detiled

in#ormtion needs% !t is conducted #or t"e resons li+e to describe c"rcteristics o#

rele*nt (rou' re ssocited nd to m+e s'eci#ic 'redictions. to estimte t"e

'ercent(e o# units in s'eci#ied 'o'ultion e-"ibitin( certin be"*ior. to

determine t"e 'erce'tions o# 'roduct c"rcteristics. to determine t"e de(ree to )"ic"

mr+etin( *ribles% A descri'ti*e desi(n reuires cler s'eci#iction o# )"o. )"t.

)"en. )"ere. )"y. nd )y o# reserc"%

Descri'ti*e reserc" used t"e #ollo)in( met"ods:3

Obser*tion

@uestionnires

!nter*ie)s

E-mintion o# records

Some o# t"e e-m'les re:

$r+et studies

$r+et s"re studies

Sles nlysis studies

!m(e studies%

%

;5


60/95

Process o# reserc" met"odolo(y

T"ere re di##erent ste's in*ol*ed in t"e 'rocess o# reserc" met"odolo(y%

T"ey re s #ollo)s:

?ormultion o# t"e 'roblem

Reserc" desi(n

Sources o# dt collection

Sm'lin(

Determinin( sm'le desi(n nd sm'le sie

Contct $et"ods

Or(niin( nd conductin( #ield sur*ey

Anlysis o# dt

Reserc" re'ort

0


61/95

R&s&a6c3 ;&s4%$ 6&s&a6c3 !5&@

!t is t"e rrn(ement o# conditions. 'er#ection nd nlysis o# dt t"t ims to

combine rele*nce to reserc" 'ur'ose )it" t"e economy 'rocedure% T"e ty'e o#

reserc" desi(n t"t ! "*e selected conclusi*e reserc" Descri'ti*e reserc"

desi(n% ! "*e done t"e reserc" on *rious c"rcteristics se(mented ccordin( to t"e

!ncome


62/95

Sa'5l4$% U$4@

By t"e sm'lin( unit. t"e tr(et mr+et "s to be de#ined t"t )ill be sm'led% Once

t"e sm'lin( unit "s been determined. sm'lin( #rme must be de*elo'ed so t"t

e*eryone in t"e tr(et 'o'ultion "s n eul or +no)n c"nce o# bein( sm'led% T"e

sm'lin( unit in t"is reserc" o# Customers o# 7"ibd Del"i (EDM 'all 7

Pac4#4c 'all7 S3456a 'all7 24s3al M&%a 'a6s7 &c.

Sa'5l& S48&@

as& #6"' ;4##&6&$ a6&as "# G3a84a>a;

Sa'5l4$% P6"c&;u6&@

To obtin re'resentti*e sm'le. 'robbility sm'le o# t"e sm'le s"ould be

dr)n% Probbility Sm'lin( llo)s t"e clcultion o# con#idence limits #or sm'lin(

error% T"us. one could conclude #ter t"e sm'le is t+en t"t t"e inter*l ; to 2 tri's

'er yer "s 5; c"nces in 100 o# continin( t"e true number o# tri's t+en usully by

1st clss 'ssen(ers #lyin( bet)een C"ic(o To+yo% E*en non 'robbility sm'les

re use#ul in mny circumstnces e*en t"ey do not llo) sm'lin( error to be

mesured% Probbility Sm'lin( is o# mny ty'es li+e Sim'le Rndom Sm'lin(.

Systemtic Sm'lin(. Strti#ied Sm'lin(. Cluster Sm'lin(. Are Sm'lin( etc% !n

t"is reserc". Rndom Sm'lin( is #ollo)ed% T"e common (rou' "ere is o# customers.

)"o re rel 'urc"ser o# S"m'oo 'roducts%

,


63/95

Sa'5l& ;&s4%$ a$; Sa'5l& s48&@

?or my reserc" re'ort t"e sm'le desi(n )e re c"osen. is 'robbility sm'lin(%

9nder 'robbility sm'lin( )e re t+en strti#ied sm'lin( met"od. )"ere #irst )e

re di*ided t"e uni*erse ccordin( to some strtus )"ere ec" strt s"o)in( sme

c"rcteristics%

T"e sm'le sie o# t"e uni*erse in my 'roject "s been t+en ccordin( to t"e income

le*el nd (e%

C"$ac M&3";s@

Once t"e sm'lin( 'ln "s been determined. t"e decision no) is to t+en re(rdin(

"o) t"e subject s"ould be contcted:

• $il @uestionnire

• Personl

Ma4l u&s4"$$a46& is t"e best )y to rec" 'eo'le )"o )ould not (i*e 'ersonl

inter*ie)s or )"ose res'onses mi("t be bised or distorted by t"e inter*ie)ers% $il

@uestionnires reuire sim'le clerly )orded uestions%

P&6s"$al I$&6=4&:4$% is most *erstile met"od% T"e inter*ie)er cn s+ more

uestions nd record dditionl obser*tions bout t"e res'ondent. suc" s dress

body ln(u(e%

/


64/95

P&6s"$al 4$&6=4&: met"od is used to #ind t"e dt in t"is reserc" due to #ollo)in(

resons:

Customers6 ca6&l&ss be"*ior to)rds t"ese +ind o# mils

Customers6 >&l4&=& $&ss in #ce to #ce interction

Customers Z;"$ 3a=& " #4ll uestionnires by sel#

Customers6 5&6s"$all! %4=& more su((estionscomments

O6%a$484$% a$; c"$;uc4$% #4&l; Su6=&!@

T)o im'ortnt s'ects s"ould be loo+ed into. inter*ie)in( nd su'er*ision o# #ield

)or+% Durin( my reserc" ! "*e 're'red uestionnires #illed by retiler s )ell s

customers nd (i*in( sm'les o# t"e 'ossible 'roducts

A$al!s4s "# ;aa@

A number o# tbles re 're'red to brin( out t"e min c"rcteristics o# dt% &rious

nlyticl tec" nic+s re *ie)ed #or nlysis% Due to t"e emer(ence o# t"e com'etitor

t"e reserc"er no) "s ssets to t"e *rious so#t)re. )"ic" cn be used #or t"e

nlysis o# dt% On t"e bsis o# my reserc". t"e sur*ey. t"e nlysis "s been done

nd s"o)n lter%

Reserc" re'ort:

Essence o# (ood re'ort is t"t it e##ecti*ely communictes t"e #indin(s. some o# t"e

'rinci'les li+e co"erence. clrity in t"e 'resenttion o# ide. nd use o# c"rts nd

di(rms s"ould be +e't in t"e mind o# t"e reserc"er

8


65/95

;


66/95


67/95

1 O>s&6=a4"$ is mode o# 'rimry dt collection t"rou("

)"ic" )e directly (et t"e dt #rom uni*erse nd bsed on t"t dt one

cn crry on t"e reserc"%

, I$&6=4&:4$% is not"er mode o# direct dt collection. )"ic"

'ro*ides com'lete in#ormtion bout t"e uni*erse%

/ S4'ula4"$ is tec"niue o# 'er#ormin( e-'eriments on t"e

model o# 'rticulr system% T"e e-'eriment is done on t"e model nd not

on t"e rel system becuse t"e ltter )ill be incon*enience nd e-'nsi*e%

8 T"rou(" Ma4l su6=&!. )e cn (et direct dt #rom t"e

uni*erse. t"e res'onds nd t"e #eedbc+ bsed on )"ic" t"e reserc" cn

be crried out%

; P6"?&c4=& &c3$4u&s re bsed on t"e t"eory t"t t"e

descri'tion re t"e *(ue objects nd reuires inter'rettion. nd t"is

inter'rettion cn be bsed on t"e indi*idul o)n bc+(round. ttitudes.

nd *lues%

u&s4"$$a46& is t"e met"od o# dt collection. )"ic" is *ery

muc" 'o'ulr. 'rticulrly in bi( cities% Di##erent modes o# uestions re

2


68/95

'ut u' on t"e ''er nd t"e 'rticulr uni*erse. on )"ic" t"e reserc" is

conducted. re s+ed to #ill t"eir res'onses%

4


69/95

S&c"$;a6! s"u6c&s@

T"e dt re collected #rom t"e secondry sources suc" s m(ines.

journls. etc% T"ese sources consist o# lredy *rible dt in t"e #orm o#

sttements. nd re'orts. )"ic" my include sensory re'orts. #inncil

sttements o# t"e com'ny. re'orts o# (o*ernments de'rtments. etc .

Sources o# Secondry Dt

• !nternet

• $(ines

• Ne)s''ers.

• Journls. etc%

5


70/95

20


71/95

SWOT a$al!s4s

S6&$%3s@

1%


72/95

O55"6u$44&s@

1% 9nt''ed rurl mr+et%

,% Risin( income le*els. i%e% increse in 'urc"sin( 'o)er o# consumers%

/%


73/95

2/


74/95

*. C"$su'54"$ 6a4" "# s3a'5"" 56";ucs 4$ I$;4a

I$#&6&$c&@

?rom t"e 'ie3c"rt it cn be in#erred t"t 50 o# t"e res'ondents in sm'le sie o#

100 consumes o# s"m'oo% T"us #rom t"e reserc". it is #ound t"t mjority o# t"e

res'ondents li+e to consume o# s"m'oo% Hence. t"ere is "u(e 're#erence o#

s"m'oo 'roducts in 7"ibd Del"i re(ion%

28


75/95

. A=a4la>4l4! "# 3& >6a$; "6 56";ucs

I$#&6&$c&@

58 o# t"e 'eo'le sur*eyed #or nlysis t"in+s t"t t"ey 're#er is esily

*ilble in t"e mr+et nd t"us it )s esy to locte t"e corres'ondin( res'ondents

#or ny 'rticulr brnd%

2;


76/95

+. Sa4s#ac4"$ >! 3& 56&66&; >6a$;s

I$#&6&$c&@

>e could see t"t stis#ction le*el o# t"e res'ondents is *ery "i(" s 52 o#

t"e 'eo'le sy t"ey re stis#ied by t"e brnd% And "ence t"is tells us t"e sco'e o#

ne) 'roduct to sur*i*e in suc" mr+et is lo)%

2


77/95

1. Fac"6s 3a a6acs ":a6;s 3& >6a$;s

I$#&6&$c&@

Abo*e 'ie3c"rt s"o)s t"e di##erent #ctors o# t"e brnd t"t ttrcts t"e

consumers% >e could in#er t"t mjority o# t"e brnds re consumed eit"er becuse o#

t"eir use or t"e stron( 'romotion t"rou(" d*ertisements%

22


78/95

/. Is 3& 56";uc "6 >6a$; 3& 6&s5"$;&$ us& 4s sa#& "6 $"

I$#&6&$c&@

!n s'ite o# so mny contro*ersies re(rdin( 'roducts 2/ o# t"e sm'led

'o'ultion #eels t"t t"e s"m'oo t"ey re consumin( is s#e #or t"eir "ir. not"er

min reson bein( t"e set o# stndrds #ollo)ed by t"e com'ny%

24


79/95


80/95

. D" c"$su'&6s =ac4lla& :34l& s:4c34$% " $&: >6a$;

I$#&6&$c&@

?rom t"e bo*e br di(rm )e cn see t"t 80 o# t"e res'ondents sy t"t

t"ey *cillte to s)itc" #rom t"eir re(ulr brnds nd t"us it becomes di##icult

sometimes to introduce ne) brnd in t"e mr+et%

40


81/95

-. A;=&64s&'&$ R&call @) Pa$&$& @ 245as3a 2as3u

I$#&6&$c&@

No) "ere )e re tryin( to jud(e t"e d*ertisement recll rte so s to (et

customers 'erce'tion nd remembrnce o# t"e brnd% Only /8 o# t"e sm'led

'o'ultion remembers t"e

ltest d*ertisement o# 'ntene t"e trrin( &i's" *s"u%

41


82/95

. A;=&64s&'&$ R&call @) Lu< @ Ka64$a Ka5""6

I$#&6&$c&@


customers 'erce'tion nd remembrnce o# t"e brnd% Only ,4 o# t"e sm'led

'o'ultion remembers t"e

ltest d*ertisement o#


83/95

*,. A;=&64s&'&$ R&call @) 24=&l S3a'5""@ Ka64$a Ka4#

I$#&6&$c&@


customers 'erce'tion nd remembrnce o# t"e brnd% Only o# t"e sm'led

'o'ultion remembers t"e ltest d*ertisement o# &i*el S"'oo%

4/


84/95

**. 24=&l 2s Lu


85/95

4;


86/95

L4'4a4"$s

E*ery 'roject "s certin limittions )"ic" cn lso be in#erred s )e mo*e on )it"

t"e re'ort%

• To strt )it". t"e #irst limittion )"ic" ! cme cross )s t"e mr+et

#luctution i%e in terms o# demndsu''ly o# t"e 'roduct% And "ence t"is )s

t"e mjor "urdle in clcultin( t"e mr+et s"re nd sles 'ttern o# t"e brnd%

• Secondly t"e nlysis 'rt )s done t"rou(" t"e uestionnire% !t lso "s

certin limittions )"ic" cme cross )"ile con*ersin( )it" t"e res'ondents%

Problems cme o*er )it" t"e intellect o# t"e uestions )"ic" )s to be +e't

*ery sim'le so t"t e*eryone could understnd. )it" t"e incom'lete

uestionnires nd no control o*er )"o com'letes it%

• T"ird limittion #ced )s t"e dt indeucy s com'ny bounds t"e sources

t certin le*el becuse some dt "s to be +e't o##icil nd #or com'ny

records only%

4


87/95

42


88/95


89/95

45


90/95

50


91/95


92/95

MES b NO

2% Do you *cillte )"ile s)itc"in( to ne) brndL

MES b NO

4% Do you 're#er ny ot"er s"m'ooL

MES b NO

i# no. 'lese s'eci#y\\\\\\\\\\\\\\\\\\\\\%

5% Do you #eel s"m'oo is s#e "y(ienic to useL Plese rte on t"e scle o#

1 to ;L

; 8 / , 1

10% Do you #eel t"t s"m'oo is *ery use#ul #or you "ir "elt"L

MES b NO

11% Rte your li+in( o# s"m'oo. ; bein( "i("est nd 1 t"e lo)estL

; 8 / , 1

Lu<

; 8 / , 1

24=&l

; 8 / , 1

Pa$&$&

5,


93/95

Any ot"er 'lese s'eci#y\\\\\\\\\\\\\\\\\\\\\\\\\\

1,% Out o# t"e under mentioned 'lese tic+ #or t"e d*ertisementL

Pa$4$& @ Ka64$a Ka4#

Lu


94/95


95/95

Biblio(r'"y

• B""9s a$; ?"u6$als:

o $r+etin( $n(ement 3 By P"ili' Iotler

o Reserc" $et"odolo(y 3 by CR Iot"ri

• N&:s5a5&6s

• Ma%a84$&s

• F4$a$c4al R&c"6;s

• W&> l4$9s:

o "tt':)))%unile*er%combrnds'ersonlcrebrnds

COMPARITIVE ANALYASIS BETWEEN FMCG PRODUCTS.doc

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