Comparison websites in China analysis • Business Model • Main Player
Comparison Site Analysis V2
Dec 14, 2014
Comparison Site Analysis
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Comparison websites in China analysis
• Business Model
• Main Player
Business Model
Search engine VS. Publisher
Product Search engine- shows photographs of relevant products. Searches can be restricted by price, type of good, and retailer.
Pure product search engine- Not directly or indirectly dealing with agency or online retailer.
They offer it as a service to bring more traffic from shoppers.
Retailer
Compare price
Google’s Ads
Publisher
Compare price
Main comparison publisher in USNot directly or indirectly dealing with agency or online retailer. They offer it as a service to bring more traffic from shoppers.
PublisherRetailer
• Cashback
Publisher
CPS deal via cashback
Big issue of this way
Chinese Publisher60-80% of comparison sites use cashback to hook people attention in China, even online payment firm do the same thing.
China Publisher
Feb 2008 Dangdang made a announce that don’t allow cashback any longer for CPS after amazon China changed its policy for cashback.
Cashback abuse brings a great number of online shoppers making orders via publishers’ instead of official site.
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