Comparison between Bangladeshi ecommerce site & international ecommerce site

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Ahsan Habib Shuvo ID#2013-1-10-088

Rabita Reshmin ID#2013-1-10-232

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Presentation On

A Brief Comparison

on

Bangladeshi eCommerce site & international eCommerce site

Buying and selling of products or services over electronic systems through Internet and other computer networks.

The most popular medium in which e-Commerce is conducted is the internet.

Combines a range of process such as: Electronic Data Interchange (EDI),Electronic mail (E-mail),World Wide Web (WWW),Internet Applications, Network Applications.

E-Commerce

Email Enterprise content management Instant messaging Newsgroups Online shopping and order tracking Online banking Online office suites Domestic and international payment systems Shopping cart software Teleconferencing Electronic tickets

Related to eCommerce

Common applications

& Bangladesh

Slowly but surely entering into the e-commerce era.

IT users in Bangladesh is increasing rapidly.

Youth accounting for more than 35% of the total population gives an edge to opt for e-commerce.

E-Commerce

E-commerce in Bangladesh

0% 0.05%

1.02%

2.11%

4.80%

0%

1%

2%

3%

4%

5%

6%

1971 1980 1990 2000 2010

Growth rate

growth rate

Bangladesh, 4.80%

Pakistan, 28%

India, 34%

0%

5%

10%

15%

20%

25%

30%

35%

40%

1971 1980 1990 2000 2010

Growth rate

E-commerce comparing neighbors

Bitter experience

with Bangladeshi e-commerce site

Search BJMC (Bangladesh Jute Mills Corporation) on Google

You will find information about Bachelor of Journalism and Mass Communication!

After a hard search you will find Bangladesh Jute Mills Corporation.

Bitter

experience

with Bangladeshi e-commerce site

After this experience , you can realize that we are far from International level.

Bitter

experience

with Bangladeshi e-commerce site

International E-Commerce

site

&

A brief comparison between

Bangladeshi E-Commerce site

Offers &

Promotions

Bangladeshi websites have lacking of PR, Referrals, Daily deal promotions, Banner ads, Affiliate programme, Contest & SEO.

Shipping terms

73% of customers expect free shipping*.

it is not a very lucrative option for small and mid-sized E-commerce sites.

So under developed countries sites (I.e. India) understands customers margins, consider locations, evaluate their Products and Orders.

*Based on Recent ecommerce survey

Strategies &

Operations

International websites- Understands customer clearly Have vast relationships and community. Offer a superior customer experience. Follows Specific business model. Most of Bangladeshi sites are not.

Accessibility

International sites are -

• Compatible with all, or at least the main, current mobile devices.

• Use responsive design to ensure that the number and size of images used in mobile versions is significantly less than desktop versions.

Bangladeshi sites aren’t aware about this.

Unfortunately Bangladeshi sites are -

Hard for the user to contact with service provider.

Don’t Focusing on the information visitors are most likely to be searching for.

Barrier in their path to conversion.

International websites are very aware about their customer satisfaction.

Conversion

International sites have:

• Improved On-site search.

• Product Recommendations system

• Affiliate Marketing. Shows Respect to users ability.

Bangladeshi sites must conscious about it.

Product presentation

Cart managements

International websites-

• Supports the buying decision

• Welcome returning shoppers

• Keep abandoned shopping carts active for long period.

Bangladeshi websites aren’t suppose to have those. Specially last 2 points.

Customer Service Interactions

International sites providing

• Obvious Guarantees

• Various Contact Options

• Live Chat

• Social Media

Most of Bangladeshi sites are not.

Conclusion

• Needs some urgent measures to stimulate the existing poor e-commerce conditions.

• Need a role-model to influence local e-commerce.

s e s s i o n Q&A

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