Company presentation

Presented by: Jiayi Yan

Sample Product•  Consumer electronics and home

appliances

Picture from http://image.baidu.com

Financial Info

2007 2008 2009 2010 2011 20120

20

40

60

80

100

120

140

160

180

Annual Revenue of Haier (Billion CNY)

History1984: Haier had been founded as Qingdao Refrigerator Co.

1986: The company became profitable for the first time.

1988: The company started adding production lines, air-conditioner, microwave, etc.

1995: The company started international expansion.

2004: The company gained a backdoor listing on the Hong Kong Stock Exchange.

Secret Sauce

• Quality Controlo Smashing Refrigerator Event

• Keeping up with changeso Globalization since 1990so Technical innovation

What’s HOT• Cloud Living - internet-connected

applianceso Interactive fridge with a see-through dooro 3D TVo Etc.

Picture from https://www.google.com/search?q=future+for+haier

One Interesting Fact• A cartoon called “Haier Brothers”

o “Longest advertisement”o No celebrity stars hired o No products placed in the cartoon

Competition• In China

• Worldwide

Will Haier Succeed?• Above-mentioned secret sauce • Growing China market

!Info from http://bambooinnovator.com/2013/09/20/wash-rinse-rebrand-electrolux-spiffs-up-appliances-in-china-company-has-been-stuck-in-slow-sales-cycle/

¥1000m revenue